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Your Father’s Girlie Mag Has A New Boss

play7777.jpgLet’s admit it- you haven’t picked up a Playboy since you snuck a peek at your old mans porn stash sometime during puberty. All those hardcore and fetish magazines you’re reading haven’t exactly been good for the mag’s circulation numbers. And the recession hasn’t helped either- last month parent company Playboy Enterprises Inc. reported a first quarter loss of $3.1 million.

But there’s a new sheriff in town, and maybe he can turn it around. The rumors we reported yesterday turned out to be true- SoCal media executive Scott Flanders has been hired as the new CEO of Playboy Enterprises, and he believes in print. In an interview with the Chicago Tribune, Flanders said:

The consumer experience is much more tactile and comfortable with print. Particularly with magazines, there is a visual experience. Not just for the content and the editorial, but also for the advertising. The newspaper and magazine industry do not have an audience recession. When you add the print readership and the 45 million pageviews. … The audience for Playboy is larger than it has ever been.

So maybe there’s room for optimism. Us, we just want to get invited to the Mansion before Hef retires.

Previously on FBLA:
Scott Flanders Possible New CEO Of Playboy

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