When the owner is YouTube, the focus viral Web content and the reception area the size of a small airplane hangar, press coverage of a new Playa Vista 41,000-square-feet hybrid production facility is not a problem.
Reports about this week’s official opening of YouTube Space Los Angeles include John Jurgensen for the Wall Street Journal, Darren Franich in Entertainment Weekly and Shira Lazar of What’s Trending. She in fact did a live broadcast from the location during Wednesday night’s cocktail soiree (excerpt above). From Jurgensen’s report:
YouTube will assess proposals submitted online, along with each applicant’s track record of acquiring subscribers and working with other YouTube creators. If approved, they’ll have their run of the facility for a period of three months. On site, a 20-person staff will keep people on track with a minimum of hand-holding. About 25 channels will be represented in the first term, starting in January.
YouTube Space LA follows the opening of similar facilities in New York and London, with plans next for one in Asia. More info about how to apply for a piece of this Internet zeitgeist here.
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