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Tribune Site Falls for Phony Rebecca Black Flyer

We give Zap2It.com associate editor Liz Kelly Nelson full credit for the way she takes responsibility for an erroneous item that ran on the site last Friday, March 18th.

Turns out a flyer (pictured) announcing an upcoming tour of U.S. shopping malls by YouTube singing sensation Rebecca Black (“Friday”) was all just an elaborate Photoshop hoax. Nelson and her LA colleagues lean on the New York Times in today’s correction, but that’s fine. Media misery loves company.

The bigger question is who the hell would go to the trouble of such a prank? There’s no clear benefit, unless this is some kind of ultra-stealth mall marketing endeavor. Or perhaps a sneaky ruse to drive web traffic to listed agency TicketWeb.com.

Maybe the culprits are the graphic designer and-or opening acts listed at the very bottom of the ad.

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