TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Variety Promo Booklet Features Zero Dark Thirty-Eight Pages

When it comes to Hollywood film awards season, print still matters.

Hoping to inject some momentum into the final balloting phase for the Oscars, which begins tomorrow and ends February 19, Columbia Pictures has turned a ton of PR cash into a poly-bagged extra for today’s editions of Daily Variety. You know it’s a major bit of marketing when it gets its own in-house blog item:

The 38-page, full-color bound booklet features a kudos roll call, critical praise and screenplay excerpts, as well as director Kathryn Bigelow‘s Los Angeles Times op-ed defending the film’s depiction of torture.

The final words on the back page are a quote from Michael Phillips of the Chicago Tribune: “A movie that will endure.”

Variety may have lost an Oscar weekend charity event sponsorship to its cross-Curson rival, but as far as hard-copy FYC materials, it appears on this particular day to be king.

Previously on FishbowlLA:
Kathryn Bigelow Joins Rarefied TIME Cover Group
Which is the Bigger Oscar Snub: Ben Affleck or Kathryn Bigelow?

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!