The Apple iPad news reader app Zite has been making some powerful enemies.

Kara Swisher reports that a round-up of scary media giants including The Washington Post, AP, Gannett, Getty Images, Time, Dow Jones, and many other organizations issued a cease-and-desist letter today to Zite, a content aggregator, citing a ton of copyright violations.

“The Zite application is plainly unlawful,” said the letter to Zite CEO Ali Davar.

“It’s a bummer that they did this, but we expected it,” Davar told Swisher, sounding less terrified than we would have thought. Yeah, it does seem like sort of a bummer.

Davar said Zite, which aggregates personalized content by getting cues from user interest, would comply with the cease-and-desist letter by shifting the content from its “reading” mode to a Web one, which actually points to publisher sites.