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| Professional/Personal Overview |
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With over more than 15-years in the public relations field, I have extensive experience in both consumer and business media. Although a generalist, two of my great passions are luxury lifestyle products and interior design.
Whatever the work situation might be, I possess strong communication skills, take a strategic approach to problem solving; am both a team player and a leader; dedicated self-starter and lateral thinker.
During my career I was instrumental in the launch of:
+ Omnipoint Communications (now T-Mobile)
+ Exclusive Resorts
+ Marquis Jets
+ glaceau vitaminwater
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| Work Info |
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Expertise |
| Editor |
3 Years |
| Media Strategist |
16 Years |
Specialty |
| Entrepreneurship |
16 Years |
| Home & Garden |
16 Years |
| Lifestyle |
16 Years |
Total Media Industry Experience
16 Years |
Corporate Client List (# assignments last 2 yrs)
Laura Ann Jacobs (6-10), T. J. Sacks & Associates (6-10), CMNPR (3-5) |
Other Work History
Xocolatti - on-going |
Computer Skills
Word, Excel, etc. |
Foreign Language Skills
British English
American English |
References
Yabu Pushelberg - Glenn Pushelberg
Kelly Hoppen - Alexandra Poster Bennaim
SFERRA - Paul J. Hooker
Laura Ann Jacobs (artist)
glaceau vitaminwater - Jessica Wolff
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Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel not at all. |
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| Work Samples |
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(SFERRA)
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(SFERRA)
I was hired by The Brandman Agency to introduce SFERRA to shelter and luxury lifestyle media, positioning the brand as synonymous with luxury, and re-establishing the company as the luxury linen industry's most prominent brand.
Under my leadership, The Design Division secured placements in: Ro
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(Laura Ann Jacobs)
Laura Ann Jacobs is one of my favorite clients. She is so incredibly talented, and it was a matter of having the right positioning piece. This article put her on the map, and within 20 minutes, she sold 10 sculptures on her website. This placement shows you the power of the right PR.
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(xocolatti)
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(xocolatti )
I am particular proud of the Xocolatti launch. In under two months they received over 200 placements in key media including Daily Candy, Urban Daddy, NY1, New York Post, Robb Report, Gotham, The Daily News etc.
This really proved that one person could be responsible for launching a store in al
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(Melanie Brandman)
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