Professional/Personal Overview
Lorena is an internationally-published freelance medical journalist and writer with ten years of experience in researching, writing and editing features, news, continuing education (CE) articles, website content and more for healthcare professionals, pharma industry executives, patients, family caregivers, and the general public. She specializes in: Eldercare Alzheimer's disease Age-related diseases and conditions Pharma Medical imaging Medical technology Human resource management in healthcare Workplace health Customer service for patients Lorena has a master’s degree in science specializing in drug development, medical imaging and neurodegenerative disorders; a bachelor’s degree (Hons) in science; and an honors diploma in freelance journalism. She has published books on topics such as Alzheimer's disease, diabetes, influenza, hypertension, and caregiving.
Work Info
Expertise
Book Author
8 Years
Reporter
10 Years
Writer
10 Years
Specialty
Health
10 Years
Pharma
7 Years
Medicine
10 Years
Total Media Industry Experience
10 Years
Media Client List (# assignments
last 2 yrs)
SCL Publications, USA (11+), SeniorLink Inc., USA (11+), Story Worldwide, UK (11+), Wiley-Blackwell, UK (11+), Mediaplanet, UK (11+), Freiberg Press Inc., USA (11+), Healthcare Limited, UK (6-10), ECEI Inc., USA (3-5)
Corporate Client List (# assignments last 2 yrs)
Johnson & Johnson (6-10), Medtronic (3-5)
Other Work History
Other media and corporate clients include: F+L Asia; Campden Publishing, UK; Business Interactive Group, USA; Touchline Publishing, UK; Hayward Medical Communications, UK; Hawker Publications, UK; Reed Business Information, UK; LifeLine Publishing, USA.
Computer Skills
Microsoft Office (Word, PowerPoint, etc.) InDesign PageMaker iBooks Author Extensively familiar with both Mac OS X and Microsoft Windows operating systems.
Foreign Language Skills
Italian
Unions
National Union of Journalists (NUJ)
References
Available upon request
Awards
Caring - The Essential Guide; commended at the 2011 MJA Open Book Award
Associations
Association of Health Care Journalists (AHCJ) Medical Journalists' Association (MJA) National Union of Journalists (NUJ)
Freelancer Availability
I freelance full-time.
Work Samples
Eldercare
(Alzheimer's Care Guide/Freiberg Press Inc. )
News article for nurses describing evidence-based strategies for effective communication in Alzheimer's disease and other dementias.
(Nurse Aide/VIP, Freiberg Press Inc. )
Evidence-based caregiving article for nurses.
(Alzheimer's Care Guide/Freiberg Press Inc. )
Inservice training article for nurses.
Diseases & conditions
(The Independent )
Feature article about the challenges of living with autism, as experienced by the parent of a child with the condition. Published in The Independent newspaper.
(The Independent )
News article about autism as a spectrum condition and the importance of early diagnosis. Published in The Independent newspaper.
(Healthcare.co.uk/Healthcare Limited )
Information for seniors on the prevention and management of heart disease.
(Healthcare.co.uk/Healthcare Limited )
Information for seniors on the prevention and management of arthritis.
(InPharm/Wiley-Blackwell )
Feature article looking at novel drug treatments for Alzheimer's disease.
(Pharmafocus/Wiley-Blackwell )
Feature article on new drug treatments for breast cancer.
(LifeScanOneTouch, Johnson & Johnson )
Patient information feature.
Patient satisfaction
(Current Nursing in Geriatric Care/Freiberg Press Inc. )
Feature article for nurse managers and administrators.
Senior health & wellness
(Seniors Contemporary Living/SCL Publications )
Four-page newsletter covering healthcare-related topics of interest to seniors.
Human resource management
(Alzheimer's Care Guide/Freiberg Press Inc. )
Personal improvement article for nurses.
(Current Nursing in Geriatric Care/Freiberg Press Inc. )
News briefs covering human resource management topics of interest to nurse managers and administrators.
Books and e-books
(Need2Know Books )
A resource book for family caregivers looking after an elderly, disabled or ill loved one. It includes practical tips on how to deal with various diseases and conditions, such as Alzheimer's disease, vision and hearing loss, depression, incontinence, and pressure ulcers. Available from Amazon.com
(Freiberg Press Inc. )
Over 300 ideas for pleasant, meaningful activities to do with the person with Alzheimer's disease. Available from www.store4caregivers.com
(Mowbray Publishing )
Excerpt from self-help booklet on seasonal influenza.
Medical imaging
(CEweb.com/ECE Inc. )
Continuing education (CE) article for radiologic technologists. A review of the research evidence supporting the use of hyperpolarized helium-3 magnetic resonance imaging (MRI) in chronic obstructive pulmonary disease (COPD).
(CEweb.com/ECE Inc. )
Continuing education (CE) article for radiologic technologists. A review of the most established MRI techniques for brain tumor imaging, and their clinical utilities for differential diagnosis, tumor grading, and response to treatment assessment.
Pharma
(InPharm/Wiley-Blackwell )
Feature article looking at novel drug treatments for renal cell carcinoma.
(InPharm/Wiley-Blackwell )
An insight into the market of novel drugs for skin cancer.