Professional/Personal Overview
My diverse journalism career includes more than 13 years of professional writing and editing experience about such topics as finance, human interest, tech, medical and nonprofit subjects. I write press releases, original business-related stories, website copy, executive bios, backgrounders--you name it. I also successfully conduct PR & social media activities--from conception to implementation--for small businesses.
Work Info
Expertise
Copywriter
7 Years
Editor
7 Years
Reporter
7 Years
Specialty
Finance
6 Years
write & edit executive bios; human interest; people profiles; employee communications; PR writing
6 Years
Technology
11 Years
Total Media Industry Experience
13 Years
Media Client List (# assignments
last 2 yrs)
Home Instead Senior Care (11+), Waterlily Pond Floral Design (3-5), St. Mary's Cathedral (3-5), Ubiquity PR (1-2)
Corporate Client List (# assignments last 2 yrs)
Larkin Street Youth Services (11+), VeriSign (11+), Panorama9 (6-10), Nolo Press (1-2)
Other Work History
I am a freelance writer, editor and publicist for a variety of industries, including: finance; tech; publishing; nonprofit sector; floral; senior care; and others. Previously, I was a financial reporter who covered the tech industry for the former CBS.MarketWatch.com, worked in employee communications for a Fortune 500 company and was a writer for a marketing/PR agency. I've written and edited executive bios, company backgrounders, e-newsletters, press releases, bylined articles, and more.
Computer Skills
Microsoft Office; some knowledge FrontPage and DreamWeaver; proficient in Associated Press style
Awards
Volunteer of the Month, June 2010, Greater Bay Area Make-A-Wish Foundation
Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
(Panorama9 , 3/1/2011)
Since March 2011, I have edited and re-written Web copy for Panorama9, a Denmark-based technology company. Nearly every page on its website has been updated as a result of my edits and re-work.
(Home Instead Senior Care , 9/1/2009)
I work with two Northern California Home Instead Senior Care franchises. Among my duties is to update their website copy. At times, I have written fresh content for their sites, including "Our Team" content and "Alzheimer's & Dementia Care Services."
People profiles
(Columbia University, School of Enginnering , 3/1/2013)
(Columbia University, School of Enginnering , 3/1/2013)
(Columbia University, School of Enginnering , 3/1/2013)
(Columbia University, School of Engineering , 3/1/2012)
(Columbia University, School of Engineering , 3/1/2012)
(Columbia University, School of Engineering , 3/1/2012)
(Columbia University, School of Engineering , 3/1/2012)
This was the cover story for Columbia University's School of Engineering spring 2012 issue.
(Golf Today , 4/1/2010)
Wrote cover story for Golf Today about an artist who specializes in golf art.
(Fresenius Medical Care North America , 1/31/2007)
This is a people profile I wrote about a kidney dialysis patient who used to be the chef for the Grateful Dead. He now does a lot of community service for those who are going through dialysis. The magazine printed my article word-for-word and used their own byline.
(Applied Materials , 3/31/2003)
I wrote a weekly "People Matters" feature for Applied Materials' internal Web site. The column focused on an employee who was doing something unique outside of work. This grandma worked in a high-tech environment, but she was also a drag racer.
Consumer
(CitySearch San Francisco , 10/1/2005)
Magazine articles
(Insight , 5/1/2009)
(Insight , 3/1/2009)
This magazine has a readership of 24,000 CPAs mostly located in Illinois.
(American Business Woman , 10/1/2005)
(American Business Woman , 10/1/2005)
Bios
(Sotheby's International Realty , 9/10/2008)
I wrote this bio for a high-profile Sotheby's real estate agent.
(Coldwell Banker Devonshire , 5/5/2008)
I wrote this bio for a former Sotheby's International Realty agent who moved over to Coldwell Banker.
(Loomis Group , 3/1/2008)
I created Playbill-style staff bios for Loomis Group's pitch to StubHub.
Press releases
(St. Mary's Cathedral, San Francisco , 9/15/2010)
The press release and subsequent media follow up and pitches resulted in nine media (print, online & TV) mentions for St. Mary's Cathedral Festival of Flowers.
(PointandShip Software , 9/22/2008)
Inc.com chose PointandShip Software as one the fastest-growing, privately held companies in the United States.
(Wiley & Sons , 8/1/2008)
(Jossey Bass/Wiley , 6/30/2008)
This press release highlights Patrick Lencioni’s book "The Five Temptations of a CEO" 10th anniversary celebration.
Op-Ed
(Larkin Street Youth Services , 6/18/2008)
This op-ed was submitted to the San Francisco Chronicle.
Media Outreach for Clients
(Inhabitat , 3/29/2011)
Conducting media pitches for my client Natasha Lisitsa and Waterlily Pond Floral and Event Design Studio has resulted in numerous online, print and TV stories.
(ABC's 20/20 , 1/28/2011)
ABC's 20/20: A Place to Call Home; instrumental in the pitch process for Larkin Street Youth Services, which provides services and shelter to homeless, runaway and at-risk youth between the ages of 12 and 24.
(Waterlily Pond in SF Chronicle , 3/15/2009)
Waterlily Pond's Natasha Lisitsa was featured in a two-page spread in the San Francisco Chronicle's Sunday Datebook section as part of the de Young Museum's Bouquets to Art 2009.
Corporate Backgrounder
(Spectra Labs , 10/1/2007)
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June 4, 2013 | San Francisco
