Professional/Personal Overview
Big picture, hands on experience ranges from digital content management to account management, promotion, PR and content writing. 15+ years of copywriting and advertising agency experience developing brand image.
Work Info
Expertise
Content Editor (online)
5 Years
Copywriter
10 Years
Editor
17 Years
Specialty
Arts & Humanities
10 Years
Entertainment
10 Years
Consumer Products
15 Years
Total Media Industry Experience
17 Years
Media Client List (# assignments
last 2 yrs)
Sterling Magazines (11+), J. Walter Thompson/JWTEC (11+), Uniworld Group (6-10), Idea Network (3-5), Johnson Publishing Awards Program Scripting (1-2), US Census (1-2), The College Board (1-2)
Corporate Client List (# assignments last 2 yrs)
American Express (6-10), Earthsearch Communications (6-10), Motown Records (6-10), Palisades Insurance (6-10), TIME INC. (6-10), United Negro College Fund (6-10), Merrill Lynch (6-10), Aetna (3-5), Burger King (3-5), City of Norfolk & Portsmouth Empowerment Zone (1-2), AstraZeneca (1-2), Glaxo (1-2), Profoot (1-2), Starbucks (1-2), Microsoft (1-2)
Other Work History
*Public Relations/ Promotions Supervisor (Burger King/AstraZeneca) UNIWORLD
Computer Skills
Computers/Software: IBM, MAC, Microsoft Word/Office 2000, MS Small Business, PowerPoint, Publisher, Excel, Notes, Internet, Outlook, Lotus Notes, Presentation/Proposal Writing, Research and PR/Media Tools, CMS tools.
Technical Skills
Adobe
Equipment
Canon digital camera, SONY mini IC recorder, laptop, MAC, PC
References
Gwen Singletary, 718-797-3029
Awards
Media Week Best Multicultural Campaign for US Census Luda on the Block webisode series public relations
Associations
AAPublic Relations Collective, ADCOLOR, Ad Copywriting, Brand & Communication Management, Copywriting Guild, Corp. Communication Exec. Network, Creative Designers & Writers, Marketing Communication, Network of PR Professionals
Other
EDUCATION:
Freelancer Availability
I occasionally freelance. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Public & Media Relations Writing Samples
(US Census , 3/1/2010)
***MEDIAWEEK AWARD WINNER for Best Multicultural Campaign & Best Branded Content***
Developed ongoing press releases and media alerts for Ludacris' US Census Webisode Series outreach targeting a multicultural audience.
(Various , 3/1/2007)
Wrote copy for event promotion, press releases, pitch letters, presentations
(Various , 3/1/2007)
Wrote copy for press materials and magazine article on Atlantic Beach appeared in NIA.com and Travel and Enjoy.com. Also pitches for Avocet Travel airlines
(EarthSearch Communications , 2/27/2007)
Wrote copy for EarthSearch GPS technology website content, press releases, pitch letters, and marketing collateral
(Town of Atlantic Beach, SC , 4/1/2005)
Hired by Town Manager of Atlantic Beach, SC to publicize racial tension and injustice. National exposure of press releases lead to assistance from major Washington, DC organizations.
(Atlantic Beach Bike Week , 5/20/2002)
Press Release and Media Alert to announce upcoming Bike Week in Atlantic Beach, SC
Advertorial
(Essence Magazine , 9/1/2008)
Wrote special Diversity segment for Essence Magazine
(Essence Magazine , 7/1/2007)
Wrote monthly advertorial copy in Essence magazine for Chlorox consumer brand.
(Essence Magazine , 7/1/2007)
Corporate Communications
(Insurance , 3/1/2010)
Quarterly newsletter for policyholders
(Ketchum PR , 9/1/2008)
Wrote corporate promotional collateral for new division.
(Commerce Bank , 8/4/2007)
Commerce Bank internal communication, recruitment bonus program.
(Essence , 3/1/2007)
Wrote Essence Magazine positioning statement. Audience: Advertisers
Branding Pitches
(Fiore Associates for International Flavors & Fragrances , 3/22/2008)
Fiat introduction of luxury fragrance in car
Non-profit/Government
(Village of the Arts & Humanities , 2/1/2007)
Program booklet describing programs and request for financial support
(Government Publication , 1/2/2007)
Promotional materials for Norfolk and Portsmouth, Virginia empowerment zone.
(UNCF , 6/1/1986)
Fundraising vehicle for UNCF donations
(UNCF Journal , 5/30/1986)
Wrote quarterly, nationally distributed newsletter whose target was corporate donors, sponsors, individual contributors. This was also a fundraising vehicle and included a SAE. Average of $200,000 raised per issue.
(UNCF Journal , 12/1/1985)
Newsletter is an informative piece representing the UNCF and its 49 member colleges. Also used to raise funds with a SAE. Average dollars raised $200K.
(UNCF Journal , 5/30/1985)
Wrote quarterly, nationally distributed newsletter whose target was corporate donors, sponsors, individual contributors. This was also a fundraising vehicle and included a SAE. Average of $200,000 raised per issue.
Advertising Copy
(The Vermont Country Store , 9/1/2008)
Develop contemporary and humorous copy that will catch the eye of existing and new consumers
(JWTEC/Westchester Medical Center , 6/1/2008)
Recruitment ad for a hospital in Hudson Valley
(Merrill Lynch , 9/18/2007)
Merrill Lynch employee recruitment campaign.
(Atlantic Health , 9/18/2007)
Recruitment piece written for Atlantic Health
(Commerce Bank , 8/4/2007)
Recruitment ad for Commerce Bank features J.D. Powers ranking information.
(HSBC , 7/1/2007)
Table top recruitment piece for HSBC special events
(NY Presbyterian Print Ad , 5/7/2007)
NY Presbyterian recruitment ad for nursing
(JWTEC/Montefiore , 5/1/2007)
Wrote copy for nursing inserts for Montefiore Medical Center
Speeches & Talking Points
(Burger King , 2/1/2007)
Burger King presentation of check to Historically Black Colleges shutdown by Hurricane Katrina in New Orleans
(Burger King , 9/1/2006)
Wrote program script and speech copy for Burger King event and check presentation in honor of Black History Month. (* did not write bios.)
(Town of Atlantic Beach, SC , 5/20/2002)
Speech made during the Celebration of Veterans presentation.
Magazine Writing
(Work.com , 10/20/2008)
Purchase the best CCD camera for your business needs from reputable CCD camera distributors
(Precious Times Magazine , 10/1/2007)
Ghostwriter for magazine publisher. Developed welcome page copy.
(Precious Times Magazine , 9/18/2007)
Wrote intro to article on Creflo Dollar ministries
(Precious Times Magazine , 5/1/2007)
Wrote article on key planning issues for organizing a family reunion.
Internet/Web Banner/Content
(RCCP Ludacris 2010 Census , 2/1/2010)
(Red Plum , 10/1/2008)
Wrote internet ad copy for Rebath Sweepstakes contest in Red Plum website and newsletter
(Kmart , 2/1/2003)
Banner developed for Black History Month diversity initiative sponsored by Kmart in conjunction with the National Parks Department
(Kmart , 2/1/2003)
Developed promotional copy for Kmart diversity collaboration with the National Parks Department. Variations appeared on both of their websites and full length ads appeared in print publications
Direct Mail
(3/1/2011)
new company launch letter
(American Express , 9/1/1998)
As a contracted Marketing Copy Editor I managed the creation of direct mail loyalty and rewards page of monthly American Express billing statement on proprietary template software. Responsible for vendor relationship, fact checks, legal clearance & compliance on tight deadline.
Video Narrative & Scripts
(Inauguration , 1/19/2009)
Wrote copy for video narrative to be viewed at Hennessy sponsored events for the Inauguration 2009 of Barack Obama. Promoting Hennessy 44 limited edition. Proceeds to benefit the Thurgood Marshall Scholarship fund. 4 fulltime scholarships to 4 students.
(Ebony Outstanding Women In Marketing & Communications , 4/18/2007)
Client requested that we build a video like a commercial or PSA about EBONY/Outstanding Women event. I wrote narrative copy that was delivered by Phyllicia Rashad.
Brochures
(EarthSearch Communications , 12/1/2006)
Brochure to promote Fleet Management GPS device launch
(EarthSearch Communications , 12/1/2006)
Wrote product branding brochure for GPS Technology company.
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June 4, 2013 | San Francisco
