Lorraine DeRosa

New York, USA
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Professional Experience

Intelligent, thoughtful, creative writer with over a decade of experience working for corporations and non-profits writing blogs, newsletters, ad campaigns, web content and more. Adept at honing in on your key message and brand identity, and helping you deliver fresh content and ideas through engaging copy to your target audience. Fluent in English, French and Spanish. Professional, experienced, hard working and highly motivated.

Expertise

Promotions
10 Years
Other, Specify
10 Years
Social Media
6 Years

Specialty

Education
5 Years
Family, Children & Teenagers
2 Years
Home & Garden
8 Years

Industries


Broadcasting - Ent - TV (National)
2 Years
Advertising agency
2 Years
Nonprofit
5 Years

Total Media Industry Experience

8 Years

Media Client List (# assignments last 2 yrs)

ElizabethStreet.com (3-5), CafeMom.com (3-5)

Corporate Client List (# assignments last 2 yrs)

Dove (1-2), Hallmark (1-2), Kmart (1-2), Quaker (1-2)

Other Work History

THE NEW YORK BOTANICAL GARDEN, NY, 2005-2009 Marketing Manager: Managed Marketing Department. Created and oversaw new website. Created and implemented marketing plans and materials including ads, brochures, newsletters, e-mail and direct mail campaigns. Responsible for social media marketing efforts and tracking and reporting on marketing results. TELEVISA / GMD, NY 2003-2005 Marketing and Sales Manager: Created and implemented marketing tools for new Televisa telenovela titles, in English, French and Spanish. Managed and maintained company website. Pitched in English, French and Spanish, and managed sales of telenovela titles to clients in 115 countries. WUNDERMAN, Y&R, NY 1999-2001 International Marketing and Communications Coordinator: Coordinated global rebranding of eighty offices worldwide. Helped develop, implement and manage new intranet and website. Responsible for eight million dollar budget of marketing department.

Technical Skills

various CMS, basic photo sourcing and editing for e-news and blogs and web content

Foreign Language Skills

Fluent English, French and Spanish

Computer Skills

Word, Excel, OS 10

Equipment

Mac OS 10

Work Permits & Visas

US and EU dual citizen

References

upon request

Awards

NY State Summer Writers Institute Fellowship; School of Visual Arts Chairmans Grant; Art Therapy Masters Award for Excellence;Skidmore College Analytical Writing Award

Associations

SCBWI

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