Merchandising |
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(American Standard Brands, 1/3/2012)
End cap display for big box retail promoting sale of Cadet 3 toilets from American Standard. Designed product packaging, including labels and carton graphics. Designed end cap banner art. Wrote and edited promotional copy and product feature and benefit copy. Managed review and approval process with
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(American Standard Brands, 12/1/2011)
Display concept for bathing program at Lowe's. Provided creative direction to design team and external display vendors. Wrote and edited promotional copy. Ensured artwork met branding guidelines for both American Standard and Lowe's. Managed review and approval process with internal teams.
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(American Standard Brands, 11/1/2011)
Aisle violator merchandising piece designed to inform and convert shoppers at point of sale. Art directed graphic design team to provide artwork that met visual standards for both The Home Depot and American Standard. Provided copy direction and editing to achieve strongly differentiated messaging.
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(American Standard Brands, 7/1/2011)
Merchandising designed to sell special order and stock luxury whirlpool program for a leading consumer durables brand at big box retail. Handled graphic design concept work and execution. Wrote and edited product feature and benefit copy. Managed display project development including review and appr
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Trade Shows |
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(American Standard Brands, 5/1/2008)
Graphic design and content for major industry trade show. Collaborated with Trade Show Manager to develop entire set of large format graphics to launch new branding. Wrote and edited copy for display areas. Created templates for display areas. Ensured a cohesive brand impression for trade show visit
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(American Standard Brands, 5/1/2008)
Graphic design and content for major industry trade show. Collaborated with Trade Show Manager to develop entire set of large format graphics to launch new branding. Wrote and edited copy for display areas. Created templates for display areas. Ensured a cohesive brand impression for trade show visit
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(American Standard Brands, 5/1/2008)
Graphic design and content for major industry trade show. Collaborated with Trade Show Manager to develop entire set of large format graphics to launch new branding. Wrote and edited copy for display areas. Created templates for display areas. Ensured a cohesive brand impression for trade show visit
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(American Standard Brands, 5/1/2008)
Graphic design and content for major industry trade show. Collaborated with Trade Show Manager to develop entire set of large format graphics to launch new branding. Wrote and edited copy for display areas. Created templates for display areas. Ensured a cohesive brand impression for trade show visit
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Collateral |
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(Bel-Ray, 1/18/2013)
Sell sheet targeted to internal and customer audiences to announce new product for powersports industry. Designed new sell sheet template for Bel-Ray, formatted to highlight key features and concluding with call to action for sales. Solicited content from internal teams, researched competitive data
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(Bel-Ray, 1/10/2013)
Interior slide for Bel-Ray powerpoint presentations. Designed as part of a refreshed brand to coordinate with additional materials, including website and sell sheets. Updated brand to showcase all business units as one enterprise.
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(Bel-Ray, 1/10/2013)
Opening slide for Bel-Ray powerpoint presentations. Designed as part of a refreshed brand to coordinate with additional materials, including website and sell sheets. Updated brand to showcase all business units as one enterprise.
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(Jersey Shore Sea Kayak Association, 9/1/2012)
Brochure designed for local non-profit organization to promote and grow membership. Consulted with organization leadership, wrote copy and provided graphic design. Managed project from concept through completion, including sourcing print.
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(Jersey Shore Sea Kayak Association, 9/1/2012)
Brochure designed for local non-profit organization to promote and grow membership. Consulted with organization leadership, wrote copy and provided graphic design. Managed project from concept through completion, including sourcing print.
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(American Standard Brands, 2/1/2012)
Trade-targeted sell sheet announcing new toilet from American Standard. Provided creative direction to graphic design team, including copy and art direction. Managed review and approval process. Focused on providing a complete product announcement with specs and trade-specific feature and benefit me
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(American Standard Brands, 10/1/2011)
Brochure targeted to trade professionals. Promoted new flushing technology for American Standard toilets. Provided creative direction to team of graphic designers. Focused on differentiating brand from competition through strong support of technology. Managed content development, fact-checking, revi
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(American Standard Brands, 10/1/2011)
Brochure targeted to trade professionals. Promoted new flushing technology for American Standard toilets. Provided creative direction to team of graphic designers. Focused on differentiating brand from competition through strong support of technology. Managed content development, fact-checking, revi
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(Natural Approach, 8/1/2010)
Tri-fold brochure for local tree and landscaping business. Designed layout, selected stock and client-supplied photography, edited copy to provide strong and correct messaging.
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(Natural Approach, 8/1/2010)
Tri-fold brochure for local tree and landscaping business. Designed layout, selected stock and client-supplied photography, edited copy to provide strong and correct messaging.
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Advertising |
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(Bel-Ray/Racer X, 1/10/2013)
Online banner ad announcing a win from a Bel-Ray sponsored racer. Designed artwork and wrote copy for ad.
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(Bel-Ray, 11/1/2012)
Trade ad for mining and industrial industrials, promoting Bel-Ray lubricants. Provided graphic design, wrote all headline and support copy. Managed approval and review process with internal teams.
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(Bel-Ray/Racer X, 11/1/2012)
Provided concept, design, copy and project management for ad targeted to powersports consumers. Wrote all headline and support copy.
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(American Standard Brands, 4/1/2012)
Product announcement ad published in wholesale catalog. Provided creative direction to graphic design team to achieve strong, branded artwork and messaging. Wrote and edited copy. Managed concept, review and approval with internal team.
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(American Standard Brands, 5/1/2011)
Circular ad concept for American Standard. Developed graphic design concept and wrote and edited product feature and benefit copy. Managed review and approval process with both customer and internal teams.
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Packaging |
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(American Standard Brands, 9/1/2011)
Directed rebrand of all consumer faucet packaging for American Standard. Included competitive research, art direction, copywriting, extensive project management, evaluation of materials and launch planning. Oversaw entire project from original concept work developed with the design team through impl
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(American Standard Brands, 9/1/2011)
Directed rebrand of all consumer faucet packaging for American Standard. Included competitive research, art direction, copywriting, extensive project management, evaluation of materials and launch planning. Oversaw entire project from original concept work developed with the design team through impl
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June 4, 2013 | San Francisco
