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  Louisa McCabe
 
Professional/Personal Overview
  With a wealth of creativity, experience, patience and good humor, I create magazines, marketing and promotional pieces, interactive emails & newsletters, websites, annual reports, brochures, and logos. I also teach part-time at CUNY. See below for some of my latest work.
Work Info
 
Expertise
Copy Editor 7 Years
Graphic Designer 7 Years
Art Director 20 Years
Specialty
Education 9 Years
Lifestyle 10 Years
Travel 6 Years
Total Media Industry Experience
24 Years
Media Client List (# assignments last 2 yrs)
Donald Martin & Company (11+), Conde Nast (11+), Scholastic Inc. (11+), Private Equity International (11+), DMM Productions (3-5), Miscellaneous (3-5)
Corporate Client List (# assignments last 2 yrs)
CFO.com (11+), NYC District Council of Carpenters (11+), NYC College of Technology Continuing Education (6-10), Dance Theatre of Harlem (3-5), Scandinavian Tourist Board (3-5), MarketsMedia llc (1-2)
Other Work History
In addition to my freelance career, I was Senior Designer for Cosmopolitan UK from 1997-1999. I have taught design at RISD, Pratt, the NYC College of Technology, and Kingsborough Community College.
Computer Skills
InDesign, InDesign DPS, Illustrator, Photoshop, Microsoft Office, Quark, some Dreamweaver, some After Effects
Technical Skills
Photo manipulation in Photoshop, prePress, color correction, basic web design
Equipment
MacBook Pro, HP printer, Canon Rebel T1i, high-speed internet connection, dedicated ftp site.
Foreign Language Skills
Basic Spanish, Basic French
Work Permits & Visas
Dual USA/UK citizenship
Unions
Professional Staff Congress (union for CUNY professors)
References
Marie Leone, Senior Editor,
CFO magazine & website, New York
Fiona Hayes, Creative Director, Russian Vogue
Awards
A. Conger Goodyear Award
Charles Shaw Award
Associations
Society of Publication Designers
AIGA
Art Directors Club
mediabistro
Other
recent training in Digital Publishing Suite and ebooks
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license.
Work Samples
 
Magazines  
(McGraw-Hill)
I launched and art directed this magazine for McGraw-Hill. It was an energy industry magazine and it came out 6 times a year.
(Donald Martin & Co.)
European travel magazine distributed through major newspapers throughout the country.
Websites & Interactivity  
(CFO.com)
CFO.com distributes two interactive newsletters for finance professionals, one for Excel users, and one for Accounts Payable experts.
Website for travel industry exposition.
(mealsonheelsbymindy.com)
Interactive newsletter for Mindy Kobrin's popular cooking and entertainment website.
Branding/Media kits  
(Handels Klein)
Flexible media kit organized as a set of cards.
(Markets Media )
Media kit for financial magazine launch.
Promotion/Collateral  
(Spring 2013 catalogue)
Spring 2013 catalog that publishes the classes being offered at Citytech Continuing Education department.
Summer catalog for Continuing Education department at the New York City College of Technology, both print and online.
(Dance Theatre of Harlem)
Audition brochure announcing national tour for storied New York City ballet company.
(Dance Theatre of Harlem)
Invitation to annual spring gala for iconic New York dance company.
Annual Report  
(Providence House)
Annual report for homeless women's charity.

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