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  Louisa McCabe
Professional/Personal Overview
  As a designer and an educator my career has taken me back and forth across the Atlantic. I started out working for WNYC Radio creating their program guides. I fell in love with publications and moved to London where I designed many magazines. Back in the States I worked for McGraw-Hill, Scholastic, and a number of small non-profits and start-ups. My skillset has expanded to include newsletters, catalogs, marketing and promotional pieces, websites, annual reports, brochures, branding, and epubs. When pushed, I can write and edit. My work ethic is ferocious, I have a calm demeanor, I have a clear understanding of print and digital needs. I can help you get the most out of your design budget. See below for samples of my work.
Work Info
Copy Editor 10 Years
Graphic Designer 7 Years
Art Director 21 Years
Arts & Humanities 4 Years
Travel 6 Years
Lifestyle 12 Years
Total Media Industry Experience
28 Years
Media Client List (# assignments last 2 yrs)
Visit Europe magazine (11+), Donald Martin & Company (11+), Miscellaneous (11+), Goverment Security News (6-10), DMM Productions (3-5), Daylight Books (1-2)
Corporate Client List (# assignments last 2 yrs)
CFO.com (11+), Dance Theatre of Harlem (11+), NYC College of Technology Continuing Education (11+), NYC District Council of Carpenters (11+), Government Security News (11+), Scandinavian Tourist Board (3-5)
Other Work History
In addition to my freelance career, I worked as an editor for the WNYC Radio program guide while getting my masters degree. I was Senior Designer for Cosmopolitan UK from 1997-1999. I taught design at RISD, Pratt, and Kingsborough Community College.
Computer Skills
InDesign, InDesign DPS, ebooks, Illustrator, Photoshop, Microsoft Office, Quark, basic Dreamweaver, basic html & CSS
Technical Skills
Illustration, Lettering, Photo manipulation in Photoshop, prePress, color correction, basic web design
MacBook Pro, Adobe Creative Suite, Microsoft Office, HP printer, Canon Rebel T1i.
Foreign Language Skills
Basic Spanish, Intermediate French
Work Permits & Visas
Dual USA/UK citizenship
Professional Staff Congress (union for CUNY professors)
Marie Leone, Senior Editor,
CFO magazine & website, New York
Fiona Hayes, Creative Director, Conde Nast Brand Development
A. Conger Goodyear Award
Charles Shaw Award
Society of Publication Designers
Type Directors Club
Recent training in Digital Publishing Suite, ebooks, html and CSS.
Freelancer Availability
I freelance full-time. I have a driver's license.
Work Samples
Summer catalog for the Continuing Education department at the New York City College of Technology, both print and interactive pdf.
(Dance Theatre of Harlem)
Audition brochure and poster announcing national audition tour for storied New York City ballet company.
(Dance Theatre of Harlem)
Invitation to annual spring gala for iconic New York dance company.
Annual Reports  
Annual report for the Iceland Tourist board in the US.
(Providence House)
Annual report for homeless women's charity.
(Private Equity International)
I art directed this finance industry weekly.
(D.N. Martin & Co)
Art Directed and produced twice yeary travel magazine distributed through a number of major national newspapers.
Created weekly and bi-monthly interactive newsletters for CFO.com, covering Excel software tutorials and accountancy news.
Designed the look for travel exposition website.
Latest continuing education catalog from Citytech, both print and digital
(course catalog)
Summer course catalog for continuing education department.
(CityTech Continuing Eduction)
Spring catalog of classes being offered at the New York City College of Technology (CityTech) Continuing Education department. This is distributed as a printed booklet and an interactive pdf.
Illustration for an article on how to find out who the insider is stealing from your company.
Illustration for an article on how business practices evolve.
Illustration for an article on how restricted access to technology causes problems.
Illustration for an article on gift-giving in the office.
(AP newsletter)
Illustration for an article about too much bureaucracy.
Graphic for the annual report for the Iceland Tourist board.
Charts for financial report.
Charts for financial startup report.
CD/DVD Covers  
(Alexander McCabe)
This cover is for a Jazz/Classical ensemble.
(Alexander McCabe & Osho Kendo)
Cd cover for new American/Japanese, Jazz/Ska group.
Organization that helps cancer survivors during and in the aftermath of cancer treatment. This is the cover, casing and cd face.