Professional/Personal Overview
15+ Years of Creative Director and management experience in a fast-paced, corporate environment. Managed and directed operational, strategic, financial, and staffing functions of the creative department. Superb mentor, inspirational leader and motivator (Guided, developed, revitalized). Excellent presentation, communication and persuasion skills. Collaborate with vendors and in-house resources to build consensus; ensure project targets, deadlines, and budget requirements are met. Self-motivated, inquisitive and adaptable; embrace change readily. Multitask, juggle and prioritize. Highly organized and exceptional problem solver (Analyze, evaluate, investigate, resolve, reshape, streamline, simplify, examine, revise, identify). Full life cycle project direction, from inception to launch. Able to turn vision into reality. Proficient: Mac OSX, Adobe CS4, Quark, and other applications, prepress, print, online and digital production.
Work Info
Expertise
Art Director
15 Years
Graphic Designer
20 Years
Designer
20 Years
Specialty
Technology
10 Years
Logos, Marketing materials, Print publishing
20 Years
Business (general)
20 Years
Total Media Industry Experience
21 Years
Media Client List (# assignments
last 2 yrs)
Entrepreneur Media Inc. (11+), SMB Connects (11+), SunScape Eyewear Inc. (6-10), Small Biz Daily.com (3-5)
Corporate Client List (# assignments last 2 yrs)
Extron Electronics (11+), Growbiz Media (11+), Union Supply Group (11+), Zodiac Designz inc. (3-5), ShredWise inc. (3-5), Champion Paving Inc. (3-5)
Other Work History
Creative Director1989 - August 2008. Entrepreneur Media Inc., Irvine, CA, 92614 15+ years as Creative Director, formulate design concepts, Brand management and presentation approaches. Solid success directing and implementing broad range of revenue-generating design projects including 11 national magazines and promotional/marketing deliverables for print and Web. Managed operational, strategic, financial and staffing functions for the Art Department. Instructor '97 2000. California State University Fullerton (CSUF) Create and develop courses outlines, project guidelines, lectures and lecture materials and grade projects. Creative Director - SMB Connects Designed corporate logo. Developed complete format redesign for 3 National Magazines. Broad range of other Marketing deliverable.
Computer Skills
EXPERT: MAC OSX, Quark XPress 8.5, Adobe Photoshop CS4, Adobe Illustrator CS4, Adobe InDesign CS4, Adobe Acrobat Professional, Microsoft Word, Power Point. Working knowledge of Dreamweaver CS4, Flash CS4, HTML and Windows
Technical Skills
DESIGN: Art/Creative Director; Graphic Designer; Logo design; Strong attention to detail; Type Fanatic; Brand ID; Branding; Brand style guides; Publication; New magazines; Redesign magazines; Editorial; Layout; Supplements; Books; Directories; Catalogs; Posters; Newsletters; Advertisements; Brochures; Web; Collateral; Print campaigns; Graphics; Marketing; Promotional; Prototype; Mock-ups; Concepts; Vector Art; Raster Art; PPT; 2 Color; 4 Color (CMYK); 5 Color; PMS Color; Foil Stamping; Embossing; Dye Cutting; Aesthetic. PRODUCTION: Expert: design process in print, digital and Web; Perform all aspects of productionconcept, design, layout and prepress; Color correcting, photo manipulation, retouching, scanning; Perform all aspects of prepress production optimizing images and creating PDF files with PDF/X-1A printing specifications; Web production process for digital/online distributionoptimizing graphic and image files as JPEG, PNG, GIF, or PDF.
Equipment
Computer: iMac i5 processor and MacBook Pro 17 inch High-Speed Internet connection for FTP. Printer: HP C7100, Copier, Fax, Scanner, Printer Printer: HP D7200 Digital Camera: Sony Cybershot, 4.1 MP
Foreign Language Skills
English
Work Permits & Visas
US citizen
Unions
none
References
Rieva Lesonsky, SMB Connects, 949-322-4685
Other
Bachelor Of Fine Arts Degree, California Start University, Fullerton.
Freelancer Availability
I freelance full-time. I live near Los Angeles, CA. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
(SMB Connects , 7/5/2009)
Established brand ID. Designed Title Logo. Designed all bars, buttons, graphics, icons. Determined Color palette and Fonts. All formatting. Website designed to be 1024 x however far it needs to go. It varied from page to page.
(SMB Connects , 6/24/2009)
Established brand ID. Designed Title Logo. Designed all bars, buttons, graphics, icons. Determined Color palette and Fonts. All formatting. Website designed to be 1024 x however far it needs to go. It varied from page to page.
(Extron Electronics , 6/1/2009)
PRODUCT BROCHURE DESIGNS—
Designed Product Logo: TouchLInk™.
Brochure was designed to 100% scale of product. To show customer exactly how the product will Integrate into their current environment, by placing brochure where you would want the product to be. Directed photographer to shoot produc
(Extron Electronics , 6/1/2009)
PRODUCT BROCHURE DESIGNS—
Designed Product Logo: TouchLink™.
MLC Brochure and static clingz were designed to 100% scale of product. To show customer exactly how the product will Integrate into their current environment, by placing brochure or sticking the static clingz on the wall where you
(Extron Electronics , 6/1/2009)
PRODUCT LINE FOLDER DESIGN— Extron Electronics — Designed Product Logo: TouchLInk™.
Folder was designed to house entire line of product materials. ALL: Individual die-cut brochures, individual product brochures, Spec sheets, white papers, CD with additional information and business card.
Tri
(Extron Electronics , 6/1/2009)
Custom, Die-Cut PRODUCT BROCHURE DESIGNS— Brochure was designed to 100% scale of product. To show customer exactly how the product will Integrate into their current environment, by placing brochure where you would want the product to be. Directed photographer to shoot product as needed. All the b
(Foothill High School Baseball Booster Club , 2/1/2009)
Design: Format, research photography, create custom graphics and layout and design.
Tri-fold design, with perforation on one panel to be torn out and mailed with payment.
(various , 9/10/2008)
Designed Corporate Logo and print collateral. Helped develop brand identity for Entrepreneur Media Inc., SMB Connects, Champion Paving Inc., Shredwise Inc.
(Entrepreneur Media Inc. and SMB Connects , 6/19/2008)
Magazine title and Web Site logos for magazines and web sites published by Entrepreneur media Inc. and SMB connects.
(Tustin Western Little League , 3/1/2003)
Complete Design. Create custom art for cover and interior pages. Collaborate with photographer on all team photos. Gather all team information. Layout and design entire directory.
Magazine Logo & Cover Design
(SMB Connects , 9/9/2008)
Small Business Success Magazine and Urban Success Magaine. Complete Format Redesign that determined stylistic vision and design directions. Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc., and EBAY , 9/1/2007)
Brand ID, Designed the magazine’s title logo and covers. Complete Format design that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity.
(Entrepreneur Media Inc. , 8/8/2007)
Complete Format Redesign that determined stylistic vision and design directions. Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc. , 8/7/2007)
Complete Format Redesign that determined stylistic vision and design directions. Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc. , 8/7/2007)
Complete Format Redesign that determined stylistic vision and design directions. Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc. , 8/6/2007)
Complete Format Redesign that determined stylistic vision and design directions.
Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc. , 5/1/2007)
Entrepreneur's Be Your Own Boss, Entrepreneur's Business Startups, Entrepreneurs Netpreneur and Exchange Magazines.
Complete Format Redesign that determined stylistic vision and design directions.
Redesigned the magazine’s title logo and covers
(Entrepreneur Media Inc. , 1/1/2007)
Entrepreneur's Be Your Own Boss, Entrepreneur's Business Startups, Entrepreneurs Netpreneur, Entrepreneur's Home Office, and Entrepreneur Magazines. Redesigned the magazine’s title logo and covers
These are from 1999-2008
2007 Entrepreneur Magazine Format Redesign
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. FEATURE DESIGN
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. FEATURE DESIGN
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity.
BACK PAGE: Special Department called Almost Famous
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. SECTION Departments & Columns. The magazine was divided into sections: Technology, Insights, Money, Sta
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. SECTION Snapshot Opener. The magazine was divided into sections: Technology, Insights, Money, Startups
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. EDGE Section Departments
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity.
EDGE Section Snapshot Opener
(Entrepreneur Media Inc. , 5/1/2007)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity.
Table of Contents
2008 Small Business Success Format Redesign
(SMB Connects , 9/9/2008)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. Features, Departments and TOC
Trade Books Cover Designs
(Entrepreneur Media Inc. , 8/15/2008)
Developed the complete format designs for 7 trade books and 12 trade book covers for Entrepreneur Press, including their number-one bestseller, Start Your Own Business.
These are form 1999-2007
2008 Urban Success Magazine Redesign
(SMB Connects , 11/1/2008)
Complete Format Redesign that determined stylistic vision and design directions. Set up template files for features, columns and departments, and creating a style guide to maintain brand identity. Features, Departments and TOC
2007 Entrepreneurial Woman Design
(Entrepreneur Media Inc. , 5/1/2007)
Brand ID, Title logo and Complete format design. For 32 page Supplement Magazine for women entrepreneurs. Annual distribution.
2006 The Extended Office Design
(Entrepreneur Media Inc., Intel Corporation , 3/1/2006)
Brand ID, Title logo and Complete format design. For 32 page Supplement Magazine for technology and entrepreneurs. Annual distribution. Published as a Supplement and Individually distributed by Intel Corporation.