Professional/Personal Overview
A clever and conversational-style wordsmith, I am a seasoned journalist who is skilled at creating inspired, engaging and compelling content. My background is lifestyle-driven with a focus on travel, dining, kitchen and bath design, interior design and architecture.
Work Info
Expertise
Social Media
5 Years
Editor
25 Years
Writer
25 Years
Specialty
Food
25 Years
Home & Garden
25 Years
Lifestyle
25 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments
last 2 yrs)
A.R.E. (Association of Retail Environments) (3-5), Bonnier Corporation, Florida Travel + Life (1-2), SRQ Media (1-2)
Corporate Client List (# assignments last 2 yrs)
In & Out Cabinetry (6-10), Doors & Beyond (doorsandbeyond.com) (3-5), CL Kitchens, Bath + Closets (1-2)
Other Work History
BONNIER CORPORATION 2007-2012 Senior Editor of Florida Travel + Life. Friedman was responsible for content development, editing, writing, FT+L website blogs and social media posts on platforms including Twitter, Instagram and Facebook. In her role, she traveled the state of Florida in pursuit of content for the brand. Friedman contributed to content from cover-to-cover, including within the feature well and the Tastes department. She also managed the magazine’s Insider and Living In departments. Friedman was originally the Homes Editor at the outset of her tenure with Florida Travel + Life. Friedman was responsible for researching and writing scripts for multiple episodes of Florida Travel + Life’s Affordable Luxury, a 30-minute television program that aired on the Discovery Channel. Friedman conducted seminar programs, appeared on regional lifestyle television news segments and acted as a keynote speaker on behalf of Florida Travel + Life at statewide events.
Computer Skills
Mac proficient, InDesign, InCopy
Technical Skills
GoPro
Equipment
GoPro
References
Kelley Davis Sales Manager Travel Zoo 407.790.2870 kdavis@travelzoo.com Jeff Ditmire U.S. Division Sales Manager Avon 949.715.4188 jjditmire@yahoo.com Lorraine Vogel LV Artist/Art Director Texas Live magazine, Art Director McHenry County Living magazine, Art Director 561.278.0670 lvartist1@gmail.com Jo Rossman LEED AP ID+C, GPAP Manager, Sustainability & Designer Programs Association for Retail Environments (A.R.E.) 954.241.4821 jorossman@retailenvironments.org Note: I am a contributor to the A.R.E. magazine Marlo Courtney Senior Managing Director Goldman Properties 305.531.4411 marlo@goldmanproperties.com Gina Stouffer Senior Vice President Lou Hammond & Associates 561.655.3836 ginag@lhammond.com Christine DiRocco Director of Public Relations The Ritz-Carlton, Palm Beach 561.540.4810 CHRISTINE.DIROCCO@ritzcarlton.com
Awards
Recipient of Florida Magazine Association Charlie Awards (2012) Recipient of Florida Magazine Association Charlie Awards (1999, 2000)
Other
My background is diverse and includes trade, consumer and shelter publications as well as PR/social media marketing. I have held positions at the top of the masthead and have covered subject matter from luxury Florida travel (hotels, resorts, dining, coastal road trips, spas and more) to real estate/housing trends along with design and more.
Freelancer Availability
I freelance full-time. I live near West Palm Beach, FL. I am willing to travel anywhere. I have a driver's license. I have access to a car.