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  Susan Friedman
 
Professional/Personal Overview
  A clever and conversational-style wordsmith, I am a seasoned journalist who is skilled at creating inspired, engaging and compelling content. My background is lifestyle-driven with a focus on travel, dining, kitchen and bath design, interior design and architecture.
Work Info
 
Expertise
Social Media 5 Years
Editor 25 Years
Writer 25 Years
Specialty
Food 25 Years
Home & Garden 25 Years
Lifestyle 25 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
A.R.E. (Association of Retail Environments) (3-5), Bonnier Corporation, Florida Travel + Life (1-2), SRQ Media (1-2)
Corporate Client List (# assignments last 2 yrs)
In & Out Cabinetry (6-10), Doors & Beyond (doorsandbeyond.com) (3-5), CL Kitchens, Bath + Closets (1-2)
Other Work History
BONNIER CORPORATION
2007-2012
Senior Editor of Florida Travel + Life. Friedman was responsible for content development, editing, writing, FT+L website blogs and social media posts on platforms including Twitter, Instagram and Facebook. In her role, she traveled the state of Florida in pursuit of content for the brand.
Friedman contributed to content from cover-to-cover, including within the feature well and the Tastes department. She also managed the magazine’s Insider and Living In departments. Friedman was originally the Homes Editor at the outset of her tenure with Florida Travel + Life.
Friedman was responsible for researching and writing scripts for multiple episodes of Florida Travel + Life’s Affordable Luxury, a 30-minute television program that aired on the Discovery Channel.
Friedman conducted seminar programs, appeared on regional lifestyle television news segments and acted as a keynote speaker on behalf of Florida Travel + Life at statewide events.
Computer Skills
Mac proficient, InDesign, InCopy
Technical Skills
GoPro
Equipment
GoPro
References
Kelley Davis
Sales Manager
Travel Zoo
407.790.2870
kdavis@travelzoo.com

Jeff Ditmire
U.S. Division Sales Manager
Avon
949.715.4188
jjditmire@yahoo.com


Lorraine Vogel
LV Artist/Art Director
Texas Live magazine, Art Director
McHenry County Living magazine, Art Director
561.278.0670
lvartist1@gmail.com


Jo Rossman
LEED AP ID+C, GPAP
Manager, Sustainability & Designer Programs
Association for Retail Environments (A.R.E.)
954.241.4821
jorossman@retailenvironments.org

Note: I am a contributor to the A.R.E. magazine

Marlo Courtney
Senior Managing Director
Goldman Properties
305.531.4411
marlo@goldmanproperties.com

Gina Stouffer
Senior Vice President
Lou Hammond & Associates
561.655.3836
ginag@lhammond.com

Christine DiRocco
Director of Public Relations
The Ritz-Carlton, Palm Beach
561.540.4810
CHRISTINE.DIROCCO@ritzcarlton.com

Awards
Recipient of Florida Magazine Association Charlie Awards (2012) Recipient of Florida Magazine Association Charlie Awards (1999, 2000)
Other
My background is diverse and includes trade, consumer and shelter publications as well as PR/social media marketing. I have held positions at the top of the masthead and have covered subject matter from luxury Florida travel (hotels, resorts, dining, coastal road trips, spas and more) to real estate/housing trends along with design and more.

Freelancer Availability
I freelance full-time. I live near West Palm Beach, FL. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
(Florida Travel + Life, 6/6/2012)
Scenic coastal travel that's coupled with dining, hotel stays, history and loads of compelling stops along the way. Susan Friedman byline: Northeast Coast.
Florida Travel + Life  
(Florida Travel + Life, 4/4/2012)
A lively travel piece that fills the reader in on unanswered questions about Key West. Lots of fun!

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