Heather Hurley

Carmel, IN 46033 USA
Website: http://www.linkedin.com/in/heatherhurley
Contact

Professional Experience

I am an experienced marketing and editorial professional with 15 years' experience in the publishing industry. I hold a degree in journalism and excel at in-depth research and fact checking. I have extensive experience writing copy for book covers, advertising, websites and press releases.

Expertise

Copywriter
12 Years
Researcher
7 Years
Fact-Checker
15 Years

Specialty

Books & Literature
15 Years

Industries


Book Publishing Trade/B2B
15 Years
Marketing (in-house) - Small to mid-sized corp. cl
5 Years

Total Media Industry Experience

20 Years

Corporate Client List (# assignments last 2 yrs)

First Meridian Heights Church (1-2)

Other Work History

Editorial Product Manager, Cengage Learning, 2007-2014 Conducted extensive research of industry trends, reviewed book proposals,and researched industry experts for author selection. Managed author contracts and book content development, facilitated communication between authors and editors during the manuscript process. Marketing Manager, Thomson Learning/Cengage Learning, 2002-2007 Developed and managed marketing plans. Oversaw the design of all book covers and print/online advertising. Extensive copywriting experience, including book covers, marketing material and advertising. Managed website content, coordinated and managed presence at industry tradeshows. Associate Marketing Manager, Prima Press, 2000-2002 Marketing Analyst, Sagamore Health Network, 1994-1999

Computer Skills

Publisher, Word, Excel, WordPress, minimal HTML

Equipment

Laptop, fax, copier, printer, scanner, smartphone, iPad, audio recorder

References

Available upon request

Showcase

Writing Samples

Digital Art ad
(Thomson/Course Technology 7/5/2005)
I wrote the copy for this ad in Computer Graphics World and worked with the designer to manage the design and layout.
Digital Photography piece
(Thomson/Course Technology 9/26/2006)
I wrote the copy for this digital photography-focused marketing piece and worked with the designer to manage the design and layout.
Beyond Reality
(Thomson/Course Technology 6/28/2005)
I wrote the cover copy for this book and worked with the designer and author to manage the design and layout.
Fabulous Wedding with eBay
(Thomson/Course Technology 11/29/2004)
I wrote the cover copy for this book and worked with the designer and author to manage the design and layout.
Photography print ad
(Thomson/Course Technology 3/2/2006)
I wrote the copy for this ad in Shutterbug magazine and worked with the designer to manage the design and layout.
Animation piece
(Thomson/Course Technology 6/28/2006)
I wrote the copy for this animation-focused marketing piece and worked with the designer to manage the design and layout.
3D Game Programming for Teens
(Thomson/Course Technology 4/20/2006)
I wrote the cover copy for this book and worked with the designer and author to manage the design and layout.