Ericka Regine Moore

Newark, NJ USA
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Professional Experience

Creative marketing professional with over 8 years of hands-on entrepreneurial and agency experience. Special talent for building effective awareness campaigns for entertainment and lifestyle consumer brands using digital, social and experiential strategies. Best known to ideate innovative concepts and tactical promotional calendars for each team she commits to. An ability to consistently provide fresh perspective and seasoned expertise while developing branding strategies that garner mid- top tier press and hyper- targeted memorable audience experiences. Extensive experience communicating with vendors and media. Well versed in managing, directing, and educating large teams promotional teams on brand attributes and goals. Currently advising the developing Fashion Marketing program at Rutgers University, Newark NJ.

Expertise

Account manager
6 Years
Other, Specify
8 Years
Social Media
5 Years

Specialty

Fashion
10 Years
Lifestyle
6 Years
Entertainment
7 Years

Industries


Marketing (firm) - Small to mid-sized corp. cl
4 Years
Marketing (in-house) - Fortune 1000 corp. clients
7 Years
PR (in-house) - Small to mid-sized corp. clients
5 Years

Total Media Industry Experience

9 Years

Media Client List (# assignments last 2 yrs)

Bevy Smith - Bravo Fashion Queens (3-5), Char Glover- Project Runway (3-5), Enrique Iglesias - Musician (3-5), Emil Wilbekin- Fashion Commentator (3-5)

Corporate Client List (# assignments last 2 yrs)

Universal Records (3-5), Johnson & Johnson (6-10), Nestle (3-5), H&M (1-2), Capitol Records (3-5)

Technical Skills

Photo editing, web maintenance and content development, photography,

Foreign Language Skills

Spanish conversational

Unions

n/a

Computer Skills

Expert in all Mac/ PC Factory Software, Expert presentation skills no Power Point and InDesign, Adobe, Photoshop,

Equipment

Mac, IPad, Mark II Cannon, Nikon SLR, Audio recorder, Final cut pro, Photoshop, Mo

Work Permits & Visas

n/a

References

Furnished upon request

Awards

n/a

Associations

NYWICI, WEEN, AMA, NYULYP, NYAMA,

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