Melody Wolff

New York, NY USA
Contact

Professional Experience

I have eight years of experience elevating the profile of organizations and executive leadership on a global basis, through the creation and implementation of innovative marketing and communications programs that drive brand awareness, media coverage, client loyalty, lead generation and customer acquisition. I have a proven track record for creating and seamlessly executing events, promotions, public relations and social media campaigns and communication strategies.

Expertise

Content Editor (online)
2 Years
Account manager
5 Years
Promotions
7 Years

Specialty

Lifestyle
2 Years
Consumer Products
2 Years
Health
3 Years

Industries


PR (firm) - Small to mid-sized corp. clients
4 Years
PR (in-house) - Fortune 1000 corp. clients
4 Years
Advertising agency
1 Year

Total Media Industry Experience

8 Years

Corporate Client List (# assignments last 2 yrs)

DDB Worldwide (10+), Interbrand Health (10+)

Other Work History

In-house Corporate Communications and Marketing management positions held for 4 years. PR Account management positions held for 4 years.

Computer Skills

Microsoft Office, Tumblr, Wordpress, Social Media

References

available upon request

Showcase

General

I secured this article
I secured this article and organized interviews on behalf of DDB and State Farm
Spearheaded DDB's global presence at SXSW Interactive 2014 - used Tumblr to build a SXSW dedicated website, created photo contest to engage festival-goers, blogged, Tweeted, and planned a social event for DDB and Tribal Worldwide's global employees and clients
Conceptualized and managed all aspects of the Collaborative Economy Summit from development, partnerships, speakers, venue selection, and all onsite logistics. This was the first conference to bring together "disruptors" and big brands to explore the future of the sharing/collaborative economy.