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  Angela Gaimari
 
Professional/Personal Overview
  Conversational messaging. Speaking the way people think. Humanizing big ideas.

I speak the language of innovation in the words of the people – making connections with tailored marketing, communication and creative strategies that make customers feel both intrigued and involved.

My ten years’ experience spans from digital media editorial and luxury retail marketing copywriting for companies including the New York Times, J.Crew and Bloomingdale’s; to building up an award-winning farm-to-table meal delivery business in the Boston area. I’ve developed targeted brand and voice strategy for Kendall Square tech startups, writing email, web and social copy for Massachusetts Innovation & Technology Exchange (MITX) winners Gemvara and True Fit, as well consulting for location-based apps Mapkin and CO Everywhere.

Gaps are everywhere, waiting for great solutions to fill them. As a wordsmith, I live for fresh ideas to illustrate, and new stories to tell.
Work Info
 
Expertise
Copywriter 5 Years
Editor 5 Years
Writer 8 Years
Specialty
Fashion 8 Years
Food 8 Years
Lifestyle 8 Years
Total Media Industry Experience
8 Years
Media Client List (# assignments last 2 yrs)
Boston Phoenix (11+), Boston Globe (11+), Citysearch.com (11+), New York Magazine (11+), Purple magazine (11+), Style.com (11+), T: The New York Times Style Magazine (11+), Time Out (11+), Tonic.com (11+), Zagat Survey (11+), MSN.com (11+), JC Report (6-10), Paper Magazine (3-5), WWD (3-5), Refinery29.com (3-5), Quest (1-2), Cool Hunting (1-2)
Corporate Client List (# assignments last 2 yrs)
Williamsburg Gallery Association (11+), Reebok (11+), J.Crew (11+), IntermixOnline.com (11+), Ideeli.com (11+), Gilt Groupe (11+), New Balance (11+), Cartier (11+), Bloomingdale's (11+), Barnes & Noble / BN.com (11+)
Computer Skills
PC & Mac, Microsoft Office, HTML, InDesign, Photoshop, CMS, blog publishing, Lotus notes, Social media, SEO, Joomla, Tumblr, Facebook, Twitter
Technical Skills
blogging, photo editing, audio transcription
Equipment
Digital camera, laptop, iPhone, audio recorder
Foreign Language Skills
un petit peu French
References
on request
Awards
Bloomingdale's Seasonal Recognition: The Who Made It Happen award. Special Recognition for work on the Bway Cosmetics launch campaign.
Other
Yearlong Herbal Medicine apprenticeship, Cooking classes at Institute of Culinary Education, French Culinary Institute and Astor Center. Fiction Writing Course at New York University. Gastronomy courses at Boston University.
Freelancer Availability
I freelance full-time. I live near Boston, MA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Branding  
(3/3/2013)
(3/3/2013)
(Thinkside, 10/29/2012)
An all-day branding session with startup Mapkin that resulted in a designated brand voice, tagline, web copy and in-app languaging. Not bad for a day's work!
(Fashion Photography Exposed DVD, 8/8/2011)
Here I helped a fashion photographer promote her instructional DVD by creating all content to describe her product in an insidery, editorial voice.
(The New York Times, 2/12/2010)
(Bloomingdale's/The New York Times, 12/12/2009)
(The New York Times, 10/28/2009)
(Style.com, 10/6/2009)
(The New York Times, 9/18/2009)
(Bloomingdale's, 5/1/2009)
The opening spread of the Summer 2009 Y.E.S. fashion catalog.
(T: The New York Times Style Magazine, 9/16/2007)
(Quest, 9/1/2007)
(T: The New York Times Style Magazine, 8/26/2007)
(The Brooklyn Paper, 1/13/2007)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Ideeli.com)
(Gilt Groupe/gilt.com)
(Gilt Groupe/gilt.com)
(Bloomingdale's)
(Bloomingdale's/The New York Post)
(Bloomingdale's/The New York Times)
weekly event listing in the Sunday Times
(Bloomingdale's/The New York Times)
(Bloomingdale's/The New York Post)
(Bloomingdale's)
A new concept in fashion advertising featuring young up-and-coming actresses as the models and muses.
(Refinery29.com)
(Refinery 29)
Beauty/Cosmetics  
(Bloomingdale's/The New York Times, 5/1/2010)
A new concept in color cosmetics advertising
(Gilt Groupe/gilt.com)
(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
(Bloomingdale's)
(Bloomingdale's)
A fashion-forward cosmetics catalog with an editorial sensibility
Celebrity  
(New York magazine, 11/6/2009)
(New York magazine, 9/29/2009)
(Fashion Week Daily, 3/28/2007)
Paper Magazine's Beautiful People party
(Fashion Week Daily, 2/16/2007)
Grey Matters premiere
(Fashion Week Daily, 12/19/2006)
Children of Men premiere
(Fashion Week Daily, 12/15/2006)
Dreamgirls premiere
(Tonic.com)
(Style.com)
Buck Howard premiere
Travel  
(Refinery 29, 5/1/2007)
(Bloomingdale's)
A fun approach to promotional advertising
(Refinery 29)
Food/Dining  
(Cuisine en Locale, 3/3/2012)
A colorful piece of collateral to describe our weekly meal delivery service
(Bloomingdale's Bridal Registry, 2/12/2010)
Teaching brides-to-be how to mix drinks with the best of 'em.
(Well Seasoned: The Williamsburg-Greenpoint CSA Cookbook, 11/6/2009)
My contribution to my CSA's annual cookbook.
(New York magazine, 5/5/2009)
(Bloomingdale's Bridal Registry)
(Bloomingdale's)
(Bloomingdale's)
(Bloomingdale's)
(Bloomingdale's)
I named the burgers, conceptualized the layout and wrote menu copy for FLIP, Bloomingdale's burger joint
(Bloomingdale's/The New York Times)
(Citysearch.com)
(Citysearch.com)
(Citysearch.com)
Home  
(Bloomingdale's/Elle Decor, 3/15/2010)
A 4-page insert announcing a stylish new furniture collection
(Style.com, 10/2/2009)
(Ideeli.com)
(Gilt Groupe/gilt.com)
(Bloomingdale's Home Store)
(Bloomingdale's)
(Bloomingdale's/The New York Times)
(Bloomingdale's/The New York Times)
(Bloomingdale's/The New York Times)
(Bloomingdale's)
Contact Info
  Angela Gaimari
Boston, MA 
USA

Tel: 212-961-7560  
E-Mail: agaimari@gmail.com
Website: http://