Charles Ward

Brooklyn, NY 11230 USA
Website: http://
Contact

Professional Experience

A senior marketing/communications strategist and business writer, I specialize in project and program work for corporate clients. I bring particular strengths to workplace communications, corporate positioning, and thought leadership initiatives, using highly developed conceptual, interviewing and writing skills. I offers 20 years of consulting, corporate, agency and media experience, with concentrations in the financial services and professional services sectors.

Expertise

Copywriter
25 Years
Reporter
1 Year
Writer
20 Years

Specialty

Business (general)
20 Years
Technology
5 Years
Other, Specify
7 Years

Industries


Magazine - Trade magazines/publications (B2B)
6 Years
Marketing (in-house) - Fortune 1000 corp. clients
3 Years
Online/new media
7 Years

Total Media Industry Experience

24 Years

Media Client List (# assignments last 2 yrs)

Time Inc. Custom Publishing (3-5), Morristown Daily Record (10+)

Corporate Client List (# assignments last 2 yrs)

Bank of America (3-5), American Express (1-2)

Other Work History

Additional recent assignments include Fireman's Fund insurance (for CarpenterGroupNYC). See resume for staff-position history.

Computer Skills

Word, PowerPoint

Equipment

Dell PC and desktops, portable digital recorders

Work Permits & Visas

United States citizen

References

Upon request

Showcase

General

Working with the 'voice rebrand' team at Lippincott, I helped reshape the major collateral pieces for Bank of America's employee healthcare benefits. The objective was to recast the messaging, tone, and point of view in BofA's newly adopted 'Human Era' voice.
For Accenture's flagship client magazine, "Outlook," I wrote this feature article/case study about Accenture's work with Promontory Interfinancial Network, a start-up company with a new technology and products approach for US community banks. The article is written with a very stylish intro, and was one of 21 articles I wrote for "Outlook" from April 2003 until mid-2006. It was also one of 53 projects of all kinds for Accenture, including the company's 2004 and 2005 annual reports.