Cheryl Sarfaty

Rohnert Park, CA USA
Contact

Professional Experience

I am an accomplished writer, substantive editor and copy editor (AP style) specializing in small business and consumer health. I have a long history of success providing accurate and engaging copy for newspapers, magazines and online.

Expertise

Copy Editor
15 Years
Editor
15 Years
Writer
17 Years

Specialty

Entrepreneurship
9 Years
Business (general)
17 Years
Health
12 Years

Industries


Newspaper - Local/Regional
20 Years
Magazine - Local/Regional magazines
9 Years
Online/new media
7 Years

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

Unique Homes magazine (10+), Lehigh Valley Business (10+), NJBIZ (10+), NorthBay biz (3-5), Pet Age magazine (3-5), American Animal Hospital Association (1-2), Home Office Computing magazine (1-2), Sacramento Business Journal (1-2), Silicon Valley Business Journal (1-2)

Other Work History

Online editor at a medical publishing company; public relations at a nationally known academic medical center; on-air traffic reporter in Los Angeles; video editing at Bloomberg in NYC.

Computer Skills

Word, Excel, Outlook, PowerPoint; Quark

Equipment

laptop, audio recorder, digital camera, printer/scanner

References

available upon request

Awards

Two-time newsroom employee of the month at Home News Tribune (Gannett); Winner of entertainment writing scholarship while in college

Associations

Bay Area Editor's Forum, Editorial Freelancers Association

Showcase

Writing Samples--Business

Striking the Right Tone
(NJBIZ: Small Business Week special issue 5/21/2012)
I have a long-standing relationship with the N.J. Small Business Administration; this was a profile piece on the new district director. This story also gave me a chance to utilize my feature-writing skills.
Banking on Her Experience
(NJBIZ: Small Business Week special issue 5/21/2012)
Profile story about Lori Matheus, a managing director for the New Jersey Economic Development Authority. This story examines how Matheus brought her private-sector experience to firms seeking aid from the EDA.
For Small Companies, Recovery Not About Speed
(NJBIZ: Small Business Week special issue 5/21/2012)
This story looks at how various types of small businesses in New Jersey have not only survived the recession, but found ways to grow.
Metropark Shifts Into Drive
(NJBIZ: Real Estate Report-Spring 2013 4/23/2024)
The era of landlord concessions seems to be ending as long-tenured companies welcome new neighbors to Central Jersey submarket.
Finding Your Place in the Mobile Space
(NorthBay biz 8/1/2013)
Most industries need to have a mobile presence to stay relevant. This article explains why and provides the many options available so business owners can make an informed choice.
Coming Home
(NorthBay biz magazine 12/1/2013)
Building a winery from the ground up can try your patience, or inspire greatness. This story profiles B Cellars, a 10-year-old winery, as it sets out on its biggest venture yet.

Editing

Copy Editor
(Pet Age magazine 2/1/2014)
Trade magazine published monthly for owners/managers of retail pet supply outlets.
PetsMatter e-newsletter
(American Animal Hospital Association 9/1/2013)
PetsMatter is the bi-monthly e-newsletter of the American Animal Hospital Association. Each issue contains reader-friendly topics about pet health, behavior and lifestyle articles from veterinary professionals.