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  Cheryl Sarfaty
 
Professional/Personal Overview
  Accomplished multimedia journalist specializing in small business and health care; expert copy editing using AP style. Proven success at crafting press releases that capture editors’ attention. I deliver accurate, interesting and relevant work on deadline and with a smile. Please check out my LinkedIn profile to learn more about my well-rounded communications background, and recommendations from high-level executives and former colleagues.
Work Info
 
Expertise
Copywriter 5 Years
Writer 17 Years
Copy Editor 13 Years
Specialty
Home & Garden 4 Years
Business (general) 17 Years
Health 12 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
Journal Multimedia (11+), Unique Homes magazine (11+), Home Office Computing magazine (1-2)
Corporate Client List (# assignments last 2 yrs)
Integrated Printing and Graphics (1-2), Janssen Pharmaceuticals, Inc. (1-2), Berlitz Languages (1-2)
Other Work History
Online editor at a medical publishing company; public relations at a nationally known academic medical center; on-air traffic reporter in Los Angeles; video editing at Bloomberg in NYC.
Computer Skills
Word, Excel, Outlook, PowerPoint; Quark
Equipment
laptop, audio recorder, digital camera, printer/scanner
References
available upon request
Awards
Two-time newsroom employee of the month at Home News Tribune (Gannett); Winner of entertainment writing scholarship while in college
Other
California State University at Northridge: Bachelor's degree in journalism
Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Writing Samples--Business  
(NJBIZ: Small Business Week special issue, 5/21/2012)
This story looks at how various types of small businesses in New Jersey have not only survived the recession, but found ways to grow.
(NJBIZ: Small Business Week special issue, 5/21/2012)
Profile story about Lori Matheus, a managing director for the New Jersey Economic Development Authority. This story examines how Matheus brought her private-sector experience to firms seeking aid from the EDA.
(NJBIZ: Small Business Week special issue, 5/21/2012)
I have a long-standing relationship with the N.J. Small Business Administration; this was a profile piece on the new district director. This story also gave me a chance to utilize my feature-writing skills.
(NJBIZ: Real Estate Report-Spring 2013)
The era of landlord concessions seems to be ending as long-tenured companies welcome new neighbors to Central Jersey submarket.
Press Releases--Health  
(3/5/2009)
I approached this press release for an annual Injury Prevention Conference as a news story packed with supporting stats. My hunch was that editors would be likely to read it rather than toss it. It worked. Several media outlets covered the event.
(2/17/2009)
This is a co-branded press release I wrote for a nationally known academic medical center that shows my ability to transform clinical information into reader-friendly copy.
Marketing--Education  
(Berlitz Languages, Inc., 8/1/2012)
This piece was part of Berlitz Languages' rebranding project of one of its multifaceted online products.
(Berlitz Languages, 7/1/2012)
This sell sheet showcases one of Berlitz Languages' products that tests speaking skills.

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