Professional/Personal Overview
I'm an internationally-published journalist and an award-winning essayist and editor specializing in advertising, media, marketing and branding. I'm also a communications expert, a PR consultant, a born storyteller, a seasoned edtor and a versatile creative thinker who loves a challenge. I have written everything from features, blogs and press releases to brochures, annual reports, research papers and newsletters. I have launched magazines, curated exhibitions and I am currently hosting a monthly radio program. I am also a published fiction writer. I approach every project with passion and a belief in the power of a great idea. Go to my website for more information: http://annforbescooper.squarespace.com/
Work Info
Expertise
Editor
27 Years
Reporter
28 Years
Writer
26 Years
Specialty
Business (general)
25 Years
Fiction
15 Years
Humor
15 Years
Total Media Industry Experience
27 Years
Media Client List (# assignments
last 2 yrs)
Campaign (11+), VNU (11+), One Magazine (11+), Access Intelligence (6-10), Bard College (1-2), Pace Communications (1-2)
Corporate Client List (# assignments last 2 yrs)
The One Club (6-10), Thomas Cole Historic Site (6-10), Dentsu Communications (3-5), The Cheyenne Group (1-2)
Other Work History
Editor-in-Chief of Creativity magazine, Creative Editor of Adweek.
Computer Skills
(Word, Excel, etc) Operating systems (OS 10, Windows XP) HTML, Flash etc.
Equipment
Dell laptop, tape recorder, digital camera
Foreign Language Skills
French, some knowledge of German
Work Permits & Visas
British Citizen, US Citizen
References
Numerous on request
Awards
Min award for magazine supplement "21 Most Intriguing", Writers' Digest 2002 Essay-Writing Competition, 2003 Byline Creative Non-Fiction Competition
Associations
Editorial Freelancers Association, Media Bistro
Other
Worked in magazines in London before arriving in New York. Published fiction writer under the name Annie Forbes Cooper
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
(Generation Monthly , 8/1/2012)
The story of how a tragedy that befell a teenager, led to a grandmother's triumph and a cookbook and movie created and produced by her grandchildren.
(One magazine , 6/10/2012)
Profile of legendary commercials director Joe Pytka. At 73, Pytka recently finished shooting his seventy-second? seventy-third? (even he's not sure) Super Bowl commercial.
(One Magazine , 4/20/2011)
Profile of Sid Lee, Montreal-based ad agency.
(Advertising Age , 4/5/2010)
An analysis of the art of criticism
(The Spirits Business , 3/19/2010)
Ann Cooper looks at the state of play in the all important US vodka market. Thanks to the prevailing economic climate, trading down is rife and there’s a shift to take-home sales, but at the same time the thirst for new flavours remains unabated
(One, a magazine , 12/1/2009)
How technology has turned digital out-of-home into a hot market.
(Campaign , 11/6/2009)
With even giants such as Conde Nast forced to close titles, the glossies market needs to change radically
(Campaign , 10/30/2009)
An investigation of the spate of recent litigation in the US against false advertising claims made by major marketers.
(Campaign , 9/18/2009)
A profile of ESPN at 30
How Ads are Driving the US Health Care Battle (Campaign , 9/4/2009)
Controversial healthcare reform plans in the US have sparked wave after wave of pro and anti campaigns.
(Campaign magazine , 6/19/2009)
(Campaign magazine , 6/12/2009)
The measures Madison Avenue is taking to survive the recession.
(Campaign magazine , 5/1/2009)
Story of a much hyped start-up agency that failed to live up to expectations.
(Campaign magazine , 4/10/2009)
Feature about globe-trotting executives
(One magazine , 4/1/2009)
A look at humor in US advertising.
(One magazine , 4/1/2009)
A look at the vagaries of British humor as seen through its advertising.
(One Magazine , 2/20/2009)
A look at how the Brit band Oasis and ad agency Bartle Bogle Hegarty hooked up to promote the band's latest album in an innovative and completely new way.
(Campaign magazine , 11/21/2008)
With stalwarts such as General Motors opting out of Super Bowl, Ann Cooper reveals a new attitude to advertising in the US.
(One Magazine , 11/20/2008)
With this year's heated presidential election, brands have been jumping on the election bandwagon.
(Campaign , 8/15/2008)
Analysis of the US's political campaigns
(The One Club , 5/15/2008)
Commercials are the new radio. An examination of the growing importance commercials are playing in the marketing of new songs and bands.
(Campaign , 4/15/2008)
Profile of ad agency Goodby Silverstein & Partners
(The One Club , 3/5/2008)
A look at some groundbreaking viral advertising spots and how they got produced.
(One Magazine , 12/1/2007)
Profile of one of the original "Mad Women" of Madison Avenue, Phyllis Robinson. "On the real Madison Avenue in the '50s, Phyllis Robinson was a pioneer."
(Campaign , 9/7/2007)
Analysis of restrictions on US junk food advertising to children
(Other Advertising , 7/20/2007)
Analysis of cinema advertising
(Campaign , 6/22/2007)
Profile of Esther Lee, Coke executive who moved to an ad agency
(The One Club , 3/30/2007)
A feature about General Electric going green.
Editing
(The Cheyenne Group , 3/8/2008)
Newsletter for executive search firm, The Cheyenne group
(The Cheyenne Group , 6/9/2007)
Wrote and edited a newsletter for executive search firm The Cheyenne Group.
(Access Intelligence , 11/2/2006)
Editor in chief of min (Media Industry Newsletter) magazine, targeted towards the publishing industry.
Fiction
(Random Acts of Writing , 12/3/2008)
Two innocents in the North East of Scotland
(Laura Hird Website , 9/9/2008)
A woman faces illness and some challenging questions.
(Word Riot , 3/10/2003)
Short story about old lovers reconnecting.
(Pensinsulamagazine , 1/15/2003)
Schoolgirls in the NE of Scotland face some facts of life
(LiteraryPotPourri/InkPot , 5/7/2002)
A tale of unrequited love in NYC
(Laura Hird's Website , 1/12/2002)
A woman returns to the North East of Scotland and all is not what she expects
Corporate
(Pace Communications , 6/6/2011)
A branding and direct mail project designed to get potential clients to sign up for a webinar.
(The One Club , 8/8/2008)
Annual Report
journalism
(One magazine , 1/30/2012)
A profile of Joe Pytka, who has directed more Super Bowl commercials than any other director on the planet, on the occasion of his induction into the One Club Creative Hall of Fame.
(One Magazine , 4/20/2011)
Profile of Sid Lee, Montreal-based ad agency.
(One magazine , 12/1/2010)
Profile of ad agency Crispin Porter Bogusky
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June 4, 2013 | San Francisco
