Professional/Personal Overview
I'm a marketing communications expert and a journalist who knows how to tell a good story. Though slightly taller, better looking, and less grumpy than Rumpelstiltskin, I, too, have been known to spin straw into gold. I specialize in making seemingly complex, confusing, or technical topics interesting to read and easy to understand. My areas of expertise are social media, SEO, IT, CRM, BI, BPM, ERP, business, healthcare, and HR/benefits. I've written for many print and online magazines (e.g., AVENUE, CIO, Entrepreneur) as well as for corporate newsletters (e.g., GE Capital, Mercator Software, Gevity HR), developed marketing collateral and PR materials for all-sized companies (including IBM and Hitachi America), and am an ace web content strategist and customer experience expert who knows how to leverage social media and SEO. To learn more about me, visit my website, http://schiffandschiff.com -- and check out my blog for small businesses, http://SmallBizTipsAndAdvice.com.
Work Info
Expertise
Content Editor (online)
15 Years
Editor
20 Years
Writer
20 Years
Specialty
Entrepreneurship
7 Years
Technology
15 Years
Business (general)
15 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments
last 2 yrs)
Small Business Computing (11+), House & Home (11+), CIO.com (11+), Ecommerce Guide (11+), eCRM Guide (11+), Enterprise Apps Today (11+), Enterprise Storage Forum (11+), InternetNews (3-5), Multichannel Merchant (3-5), RE/MAX Above (1-2), TownVibe.com (1-2), Entrepreneur (1-2)
Corporate Client List (# assignments last 2 yrs)
Gevity HR (11+), SS|PR (11+), Transzap (11+), Valassis Direct Mail (11+), Vocera Communications (6-10), TPC Healthcare (6-10), New England Fertility (6-10), Loewy Design (3-5), Hitachi America, Ltd. (3-5), Jabra/GN Netcom (1-2), ur mobile (1-2)
Other Work History
Was the associate editor of AVENUE magazine, an editor at HarperCollins Publishers and at World Book International, a writer at Ogilvy & Mather, and have done freelance writing, editing, and consulting at IBM, GE Capital, World Book, Rauland-Borg Corp., and American Cash Exchange.
Computer Skills
Word, PowerPoint, Excel, Dreamweaver, HTML
Technical Skills
Adobe Photoshop
Equipment
laptop (PC) + Mac (desktop), microcassette recorder, Nikon D70s digital camera, printer, scanner
Foreign Language Skills
Working knowledge of French and Russian
References
Available upon request
Awards
My clients have won many awards for my marketing and PR work, including, most recently the 2011 MarCom Platinum Award for Corporate Brochure and the 2011 MarCom Gold Award for Writing (for Corporate Brochure).
Associations
IABC, Mediabistro, Avant Guild, IVAA
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
(CIO.com , 3/27/2013)
(CIO.com , 3/18/2013)
(CIO.com , 1/29/2013)
(CIO.com , 1/9/2013)
Experts from top email marketing providers Constant Contact, iContact, Emma and Mad Mimi share how you can leverage email marketing to reach and convert more customers in the new year.
(CIO.com , 12/13/2012)
(CIO.com , 11/19/2012)
(CIO.com , 11/7/2012)
(SmallBusinessComputing.com , 9/20/2012)
(CIO , 6/26/2012)
IT recruiters and hiring managers share their advice on how recent college graduates can improve their chances of landing a job in IT.
(CIO.com , 6/13/2012)
Experts explain the difference between customer relationship management (CRM) and customer experience management (CXM) and describe how--and why--you need to create a positive customer experience.
(EnterpriseAppsToday.com , 5/8/2012)
(CIO.com , 4/19/2012)
Video producers, marketers and users share their tips on how to create a successful business video that generates traffic and sales for your business--not just views on YouTube.
(CIO.com , 3/27/2012)
(CIO.com , 3/21/2012)
(CIO.com , 2/21/2012)
(CIO.com , 2/15/2012)
Mobile technology experts discuss which enterprises need a mobile presence, the important questions to ask when developing a mobile website, what pitfalls to avoid and what to expect to pay.
(CIO.com , 2/2/2012)
(EnterpriseAppsToday.com , 1/31/2012)
(Internet.com/SmallBusinessComputing.com , 12/6/2011)
(Internet.com/EnterpriseAppsToday.com , 11/22/2011)
(Internet.com/SmallBusinessComputing.com , 10/13/2011)
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget.
(Internet.com/EnterpriseAppsToday.com , 9/14/2011)
(Internet.com/EnterpriseAppsToday.com , 7/27/2011)
(Internet.com/EnterpriseAppsToday.com , 7/1/2011)
(Internet.com/SmallBusinessComputing.com , 6/8/2011)
How to choose an online invoicing software service — the questions to ask and the features to look for.
(Internet.com/SmallBusinessComputing.com , 4/13/2011)
Three small businesses show how mobile and Facebook apps can help you attract new customers and increase how much visitors spend on your site.
(Internet.com/eCRM Guide , 4/12/2011)
Experts reveal some of the most common mistakes when choosing, deploying and using a CRM system — and what businesses can do to avoid or fix them.
(Internet.com/SmallBusinessComputing.com , 3/16/2011)
Experts predict that mobile devices will change the way people buy. Here's what you can do to take advantage of this booming trend.
(Internet.com/eCRM Guide , 2/9/2011)
(Internet.com/SmallBusinessComputing.com , 1/12/2011)
(Small Business Computing , 10/19/2010)
(eCRM Guide , 9/27/2010)
(Small Business Computing , 9/22/2010)
Article on the benefits of using design crowdsourcing sites, such as 99designs and crowdSRPING
(eCRM Guide , 7/15/2010)
(Small Business Computing , 6/24/2010)
(Small Business Computing , 3/11/2010)
(WebMediaBrands/Small Business Computing , 7/6/2009)
How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers.
(WebMediaBrands/Enterprise Storage Forum , 3/5/2009)
Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Conversation with CA's Galina Datskovsky on information governance and how to control social media in the workplace.
(WebMediaBrands/Ecommerce-Guide.com , 1/22/2009)
Every e-commerce site can benefit from adding a "social" aspect -- and it needn't be expensive or time-consuming. Tips for SMBs on adding social media applications and/or tools to their websites.
(WebMediaBrands/Enterprise Storage Forum , 1/21/2009)
The top social networking site works with a formidable list of data storage vendors -- and is working on some home-grown solutions too. How Facebook stores all that data.
(Jabra , 11/1/2008)
Case study on how Jabra, a leading supplier of hands-free communications solutions, worked with a customer to come up with an innovative Bluetooth solution for office workers coping with hearing loss.
(Jupitermedia/Ecommerce-Guide.com , 6/16/2008)
AdVice on formulating a successful pay-per-click strategy for your online business.
(Jupitermedia/Ecommerce-Guide.com , 5/15/2008)
Creating a winning e-mail pitch can be done without huge time and money investments — if you know how. Expert advice for increasing click-through rates on your e-mail marketing.
(Jupitermedia/Ecommerce-Guide.com , 3/20/2008)
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
(Entrepreneur , 1/1/2008)
Article for Entrepreneur on how to get your business mentioned in Wikipedia, keep it there, and keep tabs on what other people and businesses are saying about you.
(Multichannel Merchant , 10/1/2007)
Feature article for leading retail trade pub on preparing your business for a potential disaster.
(Ecommerce-Guide.com , 9/17/2007)
Feature article on how ecommerce businesses can better market their sites to teens, increase conversion rates and average order size.
(IT Business Insider , 1/15/2007)
Whether you've been a supervisor for 10 minutes or 10 years, here are wise ways to bring out the best in your staff.
(SmallBusinessComputing.com , 1/11/2007)
My article for Small Business Computing on Web sites that can provide small businesses with a broad range of valuable legal help at a fraction of the cost of a law firm.
(Jupitermedia/Ecommerce-Guide.com , 10/4/2006)
I talked to two experts and a successful e-tailer about small and large changes e-commerce businesses can – and should – make to their sites to make them a frequent destination and increase online sales during the holiday rush.
(Jupitermedia/SmallBusinessComputing.com , 6/8/2006)
What could be better than free advertising? Several sites can help you spread the good word — and counter the bad — about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate positive word-of-mouth.
(Jupitermedia/SmallBusinessComputing.com , 4/4/2006)
Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for small businesses with fewer than 10 employees.
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June 4, 2013 | San Francisco
