Professional/Personal Overview
"J. Carlos Perez happens to be a crackerjack copywriter with a high degree of integrity, style, knowledge, a perceptiveness, and a sense of humor that keep him at the top of my A-list of freelance writers. I would hire Mr. Perez again anytime. He delivers quality copy, well-researched and meticulously prepared. It's a pleasure to work with him" (--Howard Gotfryd, B&H Photo). My clients range from corporations like Technicolor to entrepreneurs and established, small businesses. I'm a tech savvy writer who specializes in creating compelling content and optimizing copy (SEO). I write articles, product reviews, guest blogs, press releases, corporate bios and brochures, etc. I also manage social media campaigns. No matter how complex the subject matter, I deliver clean, straightforward content that connects with your readers. Client reviews and samples of my work are available at Scrivenry.com.
Work Info
Expertise
Copywriter
15 Years
Technical Writer
16 Years
Writer
20 Years
Specialty
Consumer Products
13 Years
Entertainment
15 Years
Technology
14 Years
Total Media Industry Experience
18 Years
Media Client List (# assignments
last 2 yrs)
TravelsinTaste.com (11+), Strategic Marketing Solutions (11+), J6 Creative (11+), C. Crane Company Ads (11+), AKOIO | akoio.com (11+), Marketresearch.com (6-10), NRT Graphics (6-10), Stray Dog Productions (6-10), RealTalk LA (3-5), Nickelodeon (3-5), The Aparecio Foundation | apareciofoundation.org (3-5), Film/Commercial Director Andres Nicolini (3-5), Batanga/Batanga.com (3-5), Avant Garde Entertainment (3-5), California Energy News (1-2), Career Bliss | careerbliss.com (1-2), Diverse Education Magazine (1-2)
Corporate Client List (# assignments last 2 yrs)
AKOIO.com (11+), B&H Photo (11+), C. Crane Company Catalog (11+), Bevlink, Inc (11+), GreenWay Partners (11+), Harvard Maintenance (11+), Health Sport (11+), Practice Management Academy (11+), Rachel Rose Designs (11+), Strategic eMarketing (strategicemarketing.com) (11+), Syndicate Bleu (11+), Technicolor (11+), Technicolor Creative Services UK (11+), Strategic Marketing Solutions (11+), Rent.com (3-5), Sangean (3-5), Parsons X-ray Services (3-5), Freeplay (3-5), Greenish.com (3-5), McGraw-Hill/Glencoe (1-2), Napkin Ink, LLC (1-2), Yakima (1-2)
Other Work History
Founder, Scrivenry Copywriting Services
Computer Skills
SEO, VSEO, Wordpress, Word, Excel, Firefox, Adobe Acrobat Professional, TextPad, Webpage software, Final Draft, MovieMagic Screenwriter, WordPerfect, Content Management (CMS), social media, Twitter, Facebook, Hootsuite , Tweetdeck, LinkedIn, Picassa.
Technical Skills
I can work with HTML and online content-editing and management programs like Joomla and Wordpress. Expert at SEO content.
Equipment
Scanner.
Foreign Language Skills
Read and Speak Spanish fluently.
References
References available upon request.
Awards
Disney/ABC New Talent award.
Other
I did my graduate work in Comparative Literature at the University of California, Berkeley. I specialized in Medieval French and German and am completing a dissertation on the influence of Medieval literature on the fiction of the American cowboy.
Freelancer Availability
I freelance full-time. I live near Los Angeles, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Interviews
(C. Crane Company )
As with Art Bell, the C. Crane Company contracted me to interview Gene Burns for their Web site.
(C. Crane Company )
I was asked by the C. Crane Company to do an interview of the popular night-time radio host, Art Bell.
Advertorial
(C. Crane Company )
This advertorial covers the unusual history of a phone that used to be used the way CNN is today - as a source of news and information.
(C. Crane Company )
Another in the series of advertorials for the C. Crane Company, this article is about Edwin Howard Armstrong - the forgotten inventor behind FM and AM radio.
(C. Crane Company )
One of a series of advertorials I researched and wrote for the C. Crane Company. Like the other advertorials in the series, this article atracted a loyal base of readers and added to C. Crane's "content" for their customers.
Book Review
(Cleveland Free Times )
Book review of Harold Brodkey's memoir, "This Wild Darkness", written for the Cleveland Free Times.
Essays/Blogs
(Strategic eMarketing )
(Strategic eMarketing )
Blog on how to compose a better Twitter message.
(BH Photo )
Review/blog of a new Sony professional camcorder.
An essay about the waning of respect in an apartment complex.
A blog piece about our cat dying of cancer.
Guides
When clients request a press release I usually begin by sharing this guideline with them. It gives you a basic idea of what I put into a press release, and also serves as a guide for you to give me the best, most useful information.
Film Review
(Batanga.com )
Film review of Guillermo del Toro's "Pan's Labyrinth" (or El Laberinto del Fauno)
Reporting
(California Energy News , 1/30/2009)
At less than $1.00 per watt, the company’s thin film solar technology could become a viable choice for on-grid applications like utility-scale solar farms and distributed generation plants
(Diverse Education Magazine )
Summary and coverage of Tomas Rivera Policy Institute conference on Latino/a access to college education.
Web Content
(Strategic eMarketing )
Blogs written for StrategiceMarketing.com, a social media marketing firm.
(Akoio.com )
I helped develop the branding language and made sure it was consistent throughout the Web site.
(CCrane Company )
Product copy for online and print catalog.
(HealthSport )
I edited and rewrote existing copy for the HealthSport fitness company. I tightened up the language and ensured that the company had consistent brand language/style through its online copy.
Resume
Fiction
A novel about loss, guilt, and hiding. It's a story of a man who kills someone in self defense and then runs from the city and hides in a small Midwestern town. While working on a farm, he has to confront the faith he rejected while growing up, an unexpected feeling of love, and the violent racism o
SEO Web Content
(Technicolor.com )
I revised the existing copy and also added additional copy - taking out marketing speak and using more of the search terms used by potential clients.
(Technicolor.com )
I revised and optimized the copy in the information tab on Technicolor's main landing page. I took the existing copy, which was very brief and written with marketing jargon, and rewrote it to reflect more of Technicolor's work and also to target the search terms used by their potential clients.
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June 4, 2013 | San Francisco
