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| Professional/Personal Overview |
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Award-winning writer, specializing in garden design, horticulture and lifestyle.
Contact me if you're looking to ...
*Fill your publications pages with engaging, insightful articles
*Conceptualize and craft your marketing campaign
*Create a blog or need blog posts or Web content finessed
*Compose a direct mail piece and/or email that drives traffic
*Make your catalog or brochure tell a story
*Provide smart copy for your signage and packaging needs
*Tailor text exclusively for your one-of-a-kind invitations
*Bring editorial pizzazz to your press release
*Coach you in writing the perfect college essay
*Edit existing copy and make it new again
Specialties:
*Print and online feature articles
*Editorial for branding and marketing
Bylines:
Sunset, Wells Fargo Lifescapes, Turf Design Build, Salon.com, Pacific Horticulture, The American Gardener, KoreAm Journal, Audrey, San Francisco Chronicle, San Jose Mercury News, Luxury Living, Estates West, Quill, KQED
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| Work Info |
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Expertise |
| Copy Editor |
17 Years |
| Copywriter |
12 Years |
| Reporter |
19 Years |
Specialty |
| Real Estate |
3 Years |
| Home & Garden |
5 Years |
| Lifestyle |
15 Years |
Total Media Industry Experience
15 Years |
Media Client List (# assignments
last 2 yrs)
Wells Fargo Lifescapes (Pace Communications) (1-2), Sunset (1-2), The American Gardener (1-2) |
Corporate Client List (# assignments last 2 yrs)
Orchard Supply Hardware (11+), Banana Republic (11+), salesforce.com (6-10), Constellation Brands (1-2), Gap, Inc. (1-2), Tria Beauty (1-2) |
Other Work History
Features Copy Editor, Marin Independent Journal; Editor-at-Large, Estates West Magazine; Researcher, Center for Investigative Reporting; Education Reporter, Gilroy Dispatch |
Computer Skills
Word, Mac OS 10 |
Technical Skills
QuarkXpress, InDesign (page layout and editing) |
Equipment
MacBook Pro |
References
Samantha Osselaer
VP, Creative Director
(415) 518-8721
sam.osselaer@gmail.com
Jason Bennett
Senior Marketing Manager
Gap Inc. | Banana Republic
(415) 427-2247
jason_bennett@gap.com
Tandeeka Torrence-Kennedy
Editorial Manager
Gap Inc. | OldNavy.com
(415) 427-8211
tandeeka_torrence-kennedy@gap.com
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Awards
New California Media Award, Inland Press Association Award, Atrium Award, Missouri Lifestyles Journalism Award, William Randolph Hearst Feature Writing Award |
Associations
Association of Professional Landscape Designers |
Other
Studied Landscape Horticulture at Merritt College, Oakland
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Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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| Work Samples |
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Articles |
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(Pace Communications/Wells Fargo Advisors Lifescapes , 4/21/2013)
First-person travel essay on my tour of Swedish gardens
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(Turf Design Build Magazine, 8/28/2012)
Online article about plant selection for designing a moonlight garden
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(Salon.com, 9/4/2011)
A personal account of being taken hostage at the bank I worked for in San Francisco.
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(Pacific Horticulture, 4/1/2010)
Profile of a garden in Northern California whose focal point is an arched walkway lined with Laburnum x watereri 'Vossii' (Golden Chain Tree). Every May, when the walkway is in full bloom with lemon-yellow pendulous flowers, the effect is astounding.
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(KoreAm Journal, 4/1/2009)
Every April, single South Koreans gather with other single friends to drown their loneliness in a heaping, steaming bowl of Chinese-style black bean sauce noodles called jajangmyeon.
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(San Jose Mercury News , 8/12/2007)
How do you score hot style for a steal? You bid for it on eBay. This fashion feature gives pointers from eBay regulars who fill their closets with designer brands and don't spend a pretty penny doing so.
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(Estates West Magazine, 11/1/2002)
This is a profile of Seattle stone mason Richard Rhodes, who creates stunning fireplaces and other masonry works with materials salvaged from earthquake sites in India or the Three Gorges Dam Project of China's Yangtze River.
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(San Francisco Chronicle, 2/21/2001)
I wrote a four-page spread on Korean cuisine for the Chronicle's renowned food section. The paper had never covered Korean food this extensively. My article included several sidebars featuring recipes, tips for the Korean table, and where readers can find Korean restaurants and markets in the Bay Ar
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Copywriting |
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(Various , 6/7/2011)
This portfolio features marketing editorial work I've done for Banana Republic, Macy's, Smith & Hawken and bebe.
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Blogs |
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(saleforce.com, 8/21/2012)
Blog post on how to dress for success for a job interview, business lunch and company party. The post was the company's #1 post of 2012: http://blogs.salesforce.com/company/2012/12/top-blog-posts-for-2012.html
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(6/7/2011)
This blog is devoted to an evolving collection of personal essays and short stories.
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(6/7/2011)
I'm as passionate about gardening and nature as I am about writing. This blog brings together my love for both.
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(Bay-Friendly Gardening Blog, 2/8/2011)
Here's a blog entry I contributed to the Bay-Friendly Gardening blog. It details my experiences in gardening under the redwood trees in my Oakland backyard.
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