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| Professional/Personal Overview |
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Accomplished multimedia journalist specializing in small business and health; expert copy editing using AP style. Proven success at crafting press releases that capture editors’ attention. I deliver accurate, interesting and relevant work on deadline and with a smile. Please check out my LinkedIn profile to learn more about my well-rounded communications background, and recommendations from high-level executives and former colleagues. |
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| Work Info |
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Expertise |
| Copywriter |
5 Years |
| Writer |
17 Years |
| Copy Editor |
13 Years |
Specialty |
| Home & Garden |
4 Years |
| Business (general) |
17 Years |
| Health |
12 Years |
Total Media Industry Experience
25 Years |
Media Client List (# assignments
last 2 yrs)
Unique Homes magazine (11+), Journal Multimedia (11+), NorthBay biz (1-2), Home Office Computing magazine (1-2) |
Corporate Client List (# assignments last 2 yrs)
Integrated Printing and Graphics (1-2), Janssen Pharmaceuticals, Inc. (1-2), American Animal Hospital Association (AAHA) (1-2), Berlitz Languages (1-2) |
Other Work History
Online editor at a medical publishing company; public relations at a nationally known academic medical center; on-air traffic reporter in Los Angeles; video editing at Bloomberg in NYC. |
Computer Skills
Word, Excel, Outlook, PowerPoint; Quark |
Equipment
laptop, audio recorder, digital camera, printer/scanner |
References
available upon request |
Awards
Two-time newsroom employee of the month at Home News Tribune (Gannett); Winner of entertainment writing scholarship while in college |
Other
California State University at Northridge: Bachelor's degree in journalism
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Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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| Work Samples |
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Writing Samples--Business |
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(NJBIZ: Small Business Week special issue, 5/21/2012)
This story looks at how various types of small businesses in New Jersey have not only survived the recession, but found ways to grow.
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(NJBIZ: Small Business Week special issue, 5/21/2012)
Profile story about Lori Matheus, a managing director for the New Jersey Economic Development Authority. This story examines how Matheus brought her private-sector experience to firms seeking aid from the EDA.
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(NJBIZ: Small Business Week special issue, 5/21/2012)
I have a long-standing relationship with the N.J. Small Business Administration; this was a profile piece on the new district director. This story also gave me a chance to utilize my feature-writing skills.
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(NJBIZ: Real Estate Report-Spring 2013)
The era of landlord concessions seems to be ending as long-tenured companies welcome new neighbors to Central Jersey submarket.
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Press Releases--Health |
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(3/5/2009)
I approached this press release for an annual Injury Prevention Conference as a news story packed with supporting stats. My hunch was that editors would be likely to read it rather than toss it. It worked. Several media outlets covered the event.
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(2/17/2009)
This is a co-branded press release I wrote for a nationally known academic medical center that shows my ability to transform clinical information into reader-friendly copy.
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Marketing--Education |
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(Berlitz Languages, Inc., 8/1/2012)
This piece was part of Berlitz Languages' rebranding project of one of its multifaceted online products.
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(Berlitz Languages, 7/1/2012)
This sell sheet showcases one of Berlitz Languages' products that tests speaking skills.
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