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  Wendy Meyeroff
 
Professional/Personal Overview
  Writer/marketing strategist with two unique skills: reaching growing baby boomer/senior market and writing not only for professionals but in consumer-speak. Written for highly clinical/technical trade publications (like DM NEWS, PIRELLI ENGINEERING NEWSLETTER, LIFE SCIENCE LEADER and NURSEWEEK) and consumer magazines/websites, including GOOD HOUSEKEEPING, ARTHRITIS TODAY, CBSHEALTHWATCH.COM, NEW YORK TIMES (special advertising supplements) and CORNELL WOMEN'S HEALTH ADVISOR.

Excellent strategic skills. As a consultant, this skill (alone or with the writing) has served big pharma, non-profits, major hospitals, retirement community builder, and others, very often expanding, even saving, various projects.


Special expertise: Health/Medical Writing/Communications. Other industries: computers, engineering, science, beauty, and consumer goods.
Work Info
 
Expertise
Web content consultant, marketing strategist 10 Years
Copywriter 12 Years
Writer 15 Years
Specialty
Consumer Products 15 Years
Health 20 Years
Boomers, science, technology, and family 18 Years
Total Media Industry Experience
24 Years
Media Client List (# assignments last 2 yrs)
Physician's Fitness (newsletters) (11+), Erickson Tribune (nat'l newspaper) (11+), CBSHealthwatch.com (6-10), New York Times (advertorial sections) (3-5), NIH web content (1-2)
Corporate Client List (# assignments last 2 yrs)
Long Island College Hospital (6-10), Pirelli Engineering Employee Newsletter (1-2), Philips Healthcare/Webinar (1-2), Janssen Pharmaceutica Debut Website (1-2)
Other Work History
Editor/reporter trade publications for optical, pharmaceutical industries; biz-to-biz copywriter; PR strategist/product launcher
Computer Skills
Word, Audacity, some PowerPoint in Windows XP and OS10
Awards
Gold Aster award for corporate brochure; 2 APEX (Awards for Publication EXcellence); one for website, one of marketing newspaper. Also cited for excellence by Maryland Chapter, Arthritis Foundation.
Associations
National Association of Science Writers, Editorial Freelancers Association (chaired Medical Writers/Editors), American Society of Journalists & Authors
Other
Host, "Piggy Bank Promotions" weekly marketing/small biz radio show. Teacher and/or speaker for American Women's Economic Development, Direct-to-Consumer Conference, American Medical Writers Association national conference, in-house teacher "Writing for the Web," Editorial Freelancers Association. Topics, include "Promoting Your Business on a Shoestring," "Writing Effective Web Content," and "Succeeding as a Magazine Writer".
Freelancer Availability
I freelance full-time. I live near Baltimore, MD. I am willing to travel not at all.
Work Samples
 
Untitled
Writing Samples: Consumer Publications  
(Erickson Tribune, health section, 5/1/2006)
The response to the first special section on osteoporosis (attached below) helped turn the Tribune into a national marketing tool for Erickson Retirement Communities. I was totally responsible for writing the health section (and played a significant role in story development) of the Trib from the D
(Key Pharmaceuticals/Physician's Fitness)
PHYSICIAN'S FITNESS, bi-monthly waiting room newsletter on excercise diet. Was editor/writer and coordinated virtual office among artists, writers, production house, freelancers, others.
Writing Samples: Marketing  
(Erickson Communities/Podiatry Brochure)
Six-panel tri-fold was one of several announcing new Podiatrist joining an Erickson Medical Center. Includes info on why podiatric care is critical.
(NY Times Advertorial)
One of several health advertorial sections for NY Times. Section almost didn't sell, until I restructured its theme and resolved conflict among several potential advertisers. One of 10 pages.
Writing Samples: Trade Publications  
(Life Science Leader, 5/1/2010)
This story is a business-oriented feature with advice on contamination control in the bioscience industry. It's one of many features I've written for this magazine, to which I've contributed regularly since it's inception.
(NY Presbyterian Hospital/Neuroscience Newsletter)
Articles ghosted for neurologists and other neuro-experts throughout this hospital's system.
Writing: Websites  
Erickson Health
(Erickson Retirement Communities, 12/1/2008)
Conceived and wrote first health website for ERC and first ever interactive site, which won a gold APEX award. Wrote monthly interactive quizzes, some of which linked back to features in our national newspaper, THE ERICKSON TRIBUNE. The symbiosis enhanced visibility of each, and Erickson in genera
(CBSHealthwatch.com)
One of first writers to move from print to Web/interactive and one of first for this site. One example of quiz format.