|
|
 |
|
|
|
|
|
|
 |
|
 |
| Professional/Personal Overview |
|
|
|
| |
I revel in translating complex ideas into simple and engaging stories, and have done so writing about technology as a brand Journalist for Salesforce.com, and magazines like Rolling Stone, In Style, The Advocate and the University of Phoenix's online magazine. From penning an original pop-quiz to discover your leadership type to writing a feature outlining the Invention Process, I'm a seasoned writer with a keen ability to synthesize ideas to enrich a reader's experience and understanding. I have significant experience writing SEO driven content, metatags, titletags and developing marketing and PR platforms for community-based-social-marketing programs, utilizing Twitter and Facebook. Want someone who knows how to write a narrative with an arc? I have published personal essays in the SF Chronicle Sunday Magazine, Whole Life Times, Curve Magazine and Geez. I am comfortable researching any new topic and will happily deliver concise inspired prose, way ahead of deadline. Try me. |
 |
|
 |
|
 |
|
|
| Work Info |
|
|
| |
Expertise |
| Content Editor (online) |
16 Years |
| Editor |
26 Years |
| Writer |
26 Years |
Specialty |
| Education |
20 Years |
| Environment & Nature |
18 Years |
| Technology |
12 Years |
Total Media Industry Experience
26 Years |
Media Client List (# assignments
last 2 yrs)
Air America Radio - Ecotalk (11+), Phoenix Forward Online Magazine (11+), San Francisco Chronicle Sunday Magazine (6-10), Phoenix Focus Magazine (3-5), American Airlines In-flight magazine (3-5), North Bay Bohemian (3-5), Current TV (3-5), Kiwi Magazine (3-5), Geez Magazine (1-2), Parent Guide (1-2), Sustainable Industries Journal (1-2), The Advocate (1-2) |
Corporate Client List (# assignments last 2 yrs)
A Hundred Monkeys (11+), Act Now Productions (11+), Cool The Earth (11+), Medallion Media (11+), Prosight Specialty Insurance (11+), Saatchi & Saatchi S (11+), Salesforce.com Blog (11+), The Apollo Group (11+), Today's Home Magazine (11+), Walmart World (6-10), Parent Guide (1-2), Parents Magazine (1-2) |
Other Work History
Currently I am freelancing for Salesforce.com as a contracted brand journalist, as well as writing for University of Phoenix marketing publications. In the past I worked on the editorial staff at Rolling Stone magazine; I was also a segment producer on MTV's Jon Stewart Show, his first talk show on television.. |
Computer Skills
word, twitter, HTML, Facebook, salesforce, excel |
Technical Skills
wordpress blogging |
Equipment
laptop, audio recorder, transcriber, phone audio recorder, digital camera and video. |
References
Carleen Cullen, Executive Director, Cool the Earth
Louis Venezia, Creative Director, The Group
Abby Wasserman, President, O'Hanlon Center for the Arts
Debbie Friedman, Producer, Ecotalk, Air America Radio
Betsy Rosenberg, Host, KCBS and Air America's Ecotalk
Danny Altman, Creative Director, A Hundred Monkeys |
Other
I have an English Degree with honors from U.C. Berkeley. I have appeared on comedy central performing orginal comedy material. I am very prompt and always deliver ahead of my deadline. I have a wealth of experience writing press releases as well as grant writing.
|
Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
|
|
|
|
|
 |
|
|
| Work Samples |
|
|
|
| |
Social Media |
|
(Salesforce.com Blog, 6/13/2013)
The CEO of Cake Boss talks about using social media to drive his business.
|
|
(Salesforce.com Blog, 6/3/2013)
At the unveiling of the social media command center at Salesforce headquarters in San Francisco I spoke to four executives about social media listening and how it has changed the nature of their business.
|
|
(Phoenix Focus Magazine, 1/15/2012)
Beyond Facebook, what's next in the world of social media?
|
Environment |
|
(Phoenix Focus Magazine, 4/15/2011)
Cover story on the new frontier of renewable energy; from solar to wind to hyrdo power.
|
|
(Phoenix Focus Magazine, 4/1/2010)
Cover story for University of Phoenix Alumni Magazine about the new green culture inside America's corporations.
|
|
(Cool the Earth, 11/1/2008)
I wrote the majority of the web copy for this environmental school-based non-profit, which includes "climate change 101" a primer about global warming, a complete history of the company as well as many other details about this global warming awareness program running in over 150 schools and youth gr
|
|
(Wal-Mart World, 4/15/2008)
Written for Saatchi and Saatchi S client, Wal-Mart, this is the cover story for the Earth Day issue of Wal-Mart World, a magazine which goes out to the 1.4 million employees of the largest retail company in the world. The article is about three employees who came up with great energy saving ideas.
|
|
(HGTV.com, 3/1/2007)
A 1,500 word piece which offers essential information for decorating and furnishing your home in an environmentally sustainable manner.
|
Medical/Science |
|
(San Francisco Chronicle, 5/1/2006)
This is a scientifically researched op-ed about the Politics of Lyme Disease.
|
Television |
 |
(The Cable Guide)
Halle Berry talks about her role portraying actress Dorothy Dandridge in the HBO biopic.
|
 |
(The Cable Guide)
Text accompanying PDF of "Just for Laffs" article.
|
|
(The Cable Guide)
Profile of former member of the "Band" to coincide with Television documentary.
|
|
(In Style)
Profile of actress Melissa Joan Hart
|
|
(The Cable Guide)
Humor Piece about O.J. Simpson
|
Kids |
|
(The Pacific Sun, 12/6/2005)
|
|
(The Pacific Sun, 12/1/2005)
A guide to Children's Books to buy for the holiday season.
|
Personal Essays |
|
(Whole Life Magazine, 2/1/2013)
This is a personal essay I wrote for Whole Life Magazine, featuring a bit of back story about my ancestry and present circumstances.
|
|
(Curve Magazine, 1/18/2010)
Personal Essay in Curve Magazine about how I broke up with my ex during a period in which she was becoming attached to a miniature bull terrier.
|
|
(The Advocate, 10/23/2007)
A personal essay about my ex-partner and how our google search histories linked together.
|
|
(SF Chronicle Magazine, 5/6/2007)
|
|
(North Bay Bohemian, 8/16/2006)
A personal essay about my Mother's morphine overdose and subsequent recovery while living with ALS.
|
|
(San Francisco Chronicle, 1/18/2005)
A Mother's Unconventional Life Inspires those around her.
|
Career |
|
(Phoenix Focus Magazine, 4/15/2012)
Take this quiz and find out what "Motivation type" you are. By discovering what motivates you and makes you work harder, you can realize your greatest potential. Who knows what amazing things you can achieve?
|
|
(Phoenix Focus Magazine, 2/15/2012)
Free and low cost ways managers can boost morale at work.
|
|
(Phoenix Focus Magazine, 12/12/2011)
Profile of Lou Imbriano
|
|
(Phoenix Focus Magazine, 12/1/2010)
Despite the economic recession, national volunteering numbers have continued to grow to their highest level in recent years, with roughly one-third of the population currently volunteering, up from 26.4% in 2008.
|
Press Releases |
|
(Cool the Earth, 4/15/2011)
|
|
(Cool the Earth and The Clmate Project, 4/23/2009)
The Climate Project, an international non-profit founded by Nobel Laureate and former Vice President Al Gore, is announcing its partnership in an educational outreach venture with Cool The Earth, an organization that inspires children grades K-8 and their families to take simple actions at home to l
|
Technology/Media |
|
(Phoenix Focus Magazine, 1/15/2012)
This article describes how we as a society communicate differently over time.
|
Music |
|
(Rolling Stone)
This is a sample of the column I wrote for Rolling Stone.
|
|
(Rolling Stone)
Album review
|
General Interest |
|
(Phoenix Focus Magazine, 4/27/2012)
This is an article that celebrates the enduring american spirit: If you are American, chances are the mythology of our country is deeply etched in your soul. From the stories of our forefathers who abandoned England, seeking religious freedom, to the creation of the free world, offering democracy an
|
|
(Phoenix Focus Magazine, 9/11/2011)
Three University of Phoenix Alumni recall how September 11, changed their lives.
|
|
|
|
|
|
|
|
|
|
