Professional/Personal Overview
Seasoned writer & marketer with a solid background in branding, direct response & interactive. Experienced creative director, content strategist and account director. Specialties include health care & health insurance (including Medicare), financial services, technology, senior markets & general aviation.
Work Info
Expertise
Account manager
8 Years
Content Editor (online)
14 Years
Copywriter
20 Years
Specialty
Finance
8 Years
Health
8 Years
Technology
10 Years
Total Media Industry Experience
20 Years
Corporate Client List (# assignments last 2 yrs)
Citi (3-5), HealthPlanOne/Medicare Solutions (1-2), Hospice & Palliative Care of Northeastern Illinois (1-2)
Other Work History
- Creative Director
Computer Skills
MS Office, OS X, iRise, some Dreamweaver/HTML
Equipment
MacBook Pro, Nikon D90 Digital Camera, CS5, Flip MinoHD
Freelancer Availability
I freelance full-time. I live near Jacksonville, FL. I have a driver's license. I have access to a car.
Work Samples
(Finelight/National Underwriter , 1/9/2006)
Article ghostwritten for Finelight Senior VP and published in National Underwriter magazine.
(Christenson Group of Companies )
Created all website copy for Christenson Senior Living in Canada.
(Midwest Senior Living )
Tri-fold brochure for Appleton Retirement Community, part of a larger overall sales collateral package for Midwest Senior Living.
(Midwest Senior Living )
Memory care insert from sales collateral kit for Midwest Senior Living.
(Medscape.com )
Print ad appearing in nursing trade publications highlighting the value of Medscape.com for RNs.
(Raytheon Aircraft )
Print ad for the Hawker 800XP appearing in general aviation trade publications.
(PersonalPath.com )
Self-mailer for PersonalPath.com, an e-health site co-marketed with select Blue Cross and Blue Shield health plans.
(Solantic )
Sales brochure detailing services offered by Solantic, an urgent care company in Florida.
(Raytheon Aircraft (Beechcraft, Hawker) )
Direct mail piece highlighting the advantages of private aviation, from safety and security to tax/financial incentives.
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June 4, 2013 | San Francisco
