Branding |
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(3/3/2013)
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(3/3/2013)
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(Thinkside, 10/29/2012)
An all-day branding session with startup Mapkin that resulted in a designated brand voice, tagline, web copy and in-app languaging. Not bad for a day's work!
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(Fashion Photography Exposed DVD, 8/8/2011)
Here I helped a fashion photographer promote her instructional DVD by creating all content to describe her product in an insidery, editorial voice.
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(The New York Times, 2/12/2010)
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(Bloomingdale's/The New York Times, 12/12/2009)
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(The New York Times, 10/28/2009)
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(Style.com, 10/6/2009)
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(The New York Times, 9/18/2009)
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(Bloomingdale's, 5/1/2009)
The opening spread of the Summer 2009 Y.E.S. fashion catalog.
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(T: The New York Times Style Magazine, 9/16/2007)
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(Quest, 9/1/2007)
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(T: The New York Times Style Magazine, 8/26/2007)
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(The Brooklyn Paper, 1/13/2007)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Ideeli.com)
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(Gilt Groupe/gilt.com)
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(Gilt Groupe/gilt.com)
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(Bloomingdale's)
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(Bloomingdale's/The New York Post)
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(Bloomingdale's/The New York Times)
weekly event listing in the Sunday Times
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(Bloomingdale's/The New York Times)
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(Bloomingdale's/The New York Post)
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(Bloomingdale's)
A new concept in fashion advertising featuring young up-and-coming actresses as the models and muses.
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(Refinery29.com)
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(Refinery 29)
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Beauty/Cosmetics |
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(Bloomingdale's/The New York Times, 5/1/2010)
A new concept in color cosmetics advertising
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(Gilt Groupe/gilt.com)
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(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
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(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
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(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
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(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
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(Bloomingdale's/The New York Times)
part of the new Bway cosmetics floor launch campaign
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(Bloomingdale's)
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(Bloomingdale's)
A fashion-forward cosmetics catalog with an editorial sensibility
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Celebrity |
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(New York magazine, 11/6/2009)
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(New York magazine, 9/29/2009)
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(Fashion Week Daily, 3/28/2007)
Paper Magazine's Beautiful People party
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(Fashion Week Daily, 2/16/2007)
Grey Matters premiere
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(Fashion Week Daily, 12/19/2006)
Children of Men premiere
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(Fashion Week Daily, 12/15/2006)
Dreamgirls premiere
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(Tonic.com)
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(Style.com)
Buck Howard premiere
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Travel |
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(Refinery 29, 5/1/2007)
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(Bloomingdale's)
A fun approach to promotional advertising
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(Refinery 29)
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Food/Dining |
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(Cuisine en Locale, 3/3/2012)
A colorful piece of collateral to describe our weekly meal delivery service
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(Bloomingdale's Bridal Registry, 2/12/2010)
Teaching brides-to-be how to mix drinks with the best of 'em.
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(Well Seasoned: The Williamsburg-Greenpoint CSA Cookbook, 11/6/2009)
My contribution to my CSA's annual cookbook.
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(New York magazine, 5/5/2009)
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(Bloomingdale's Bridal Registry)
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(Bloomingdale's)
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(Bloomingdale's)
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(Bloomingdale's)
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(Bloomingdale's)
I named the burgers, conceptualized the layout and wrote menu copy for FLIP, Bloomingdale's burger joint
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(Bloomingdale's/The New York Times)
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(Citysearch.com)
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(Citysearch.com)
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(Citysearch.com)
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Home |
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(Bloomingdale's/Elle Decor, 3/15/2010)
A 4-page insert announcing a stylish new furniture collection
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(Style.com, 10/2/2009)
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(Ideeli.com)
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(Gilt Groupe/gilt.com)
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(Bloomingdale's Home Store)
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(Bloomingdale's)
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(Bloomingdale's/The New York Times)
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(Bloomingdale's/The New York Times)
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(Bloomingdale's/The New York Times)
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(Bloomingdale's)
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June 4, 2013 | San Francisco
