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Freelance Marketplace Forum 15 topics
Office Share in Manhattan ( Union Square/Flatiron) (3) 4/4/2013
On Camera Hosting Skills (1) 12/19/2012
Multi Use Billing – after the fact (1) 12/3/2012
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  Lisa Terry
 
Professional/Personal Overview
  Tap my extensive experience as a business and technology journalist to deliver compelling content to your demanding reader. I'm adept at quickly digesting technical material and explaining it in terms of real-world business problems and solutions. Interview subjects say they appreciate the extent of my preparation.

You can expect extensively researched, well-written articles that incorporate the insights of key analysts and thought leaders as well as my own lengthy industry experience, produced on time according to your style and specifications. My clients rely on me for features, columns, case studies, newsletter material, supplements and white papers that tell the story and impress advertisers.

Please see my work samples and references, below, for evidence of the quality of my work, or search my name on the Web sites of the magazines below Im proud of all of my work.
Work Info
 
Expertise
Editor 9 Years
Reporter 30 Years
Writer 30 Years
Specialty
Business (general) 30 Years
Technology 25 Years
Supply Chain/manufacturing/retail 30 Years
Total Media Industry Experience
30 Years
Media Client List (# assignments last 2 yrs)
Vertical Systems Reseller (11+), Hospitality Technology (11+), RIS News (6-10), Washington Technology (3-5), Inbound Logistics (3-5), Consumer Goods Technology (3-5), DC Velocity (1-2), Advertising Age (1-2), Beverage Spectrum (1-2), Robotics Trends (1-2), Multichannel Merchant (1-2), Nations Restaurant News (1-2)
Corporate Client List (# assignments last 2 yrs)
LXE (11+), Capgemini (6-10), Citizen America (3-5), Kronos (3-5), Kewill (1-2)
Other Work History
Principal, editor, Retail Executive Review electronic newsletter, Strategic Media Group
Editor, Retail Information Systems News (RIS News)
Managing Editor, Consumer Goods Manufacturer
Editor, NJ Rehab
Editor, Florida Automotive
Communications Specialist, Meldisco retailer

Technical Skills
Podcasts, Webcasts
Equipment
PC, Digital Camera, Voice Recorder
Unions
AvantGuild
References
"Your articles are on time and well-written - a couple of things which seem hard to come by."
Andrew Galli
Nation's Restaurant News

Your high level of professionalism and flexibility make you an invaluable resource to the Edgell family of magazines. Whether it's a last-minute assignment or an extensive project requiring numerous interviews and research, I have complete confidence in your work, which makes my job much easier.
- Abigail A. Lorden
Editor-in-Chief
Hospitality Technology
(973) 252.0100 ext 1358
alorden@edgellmail.com

Joe Skorupa
Editor-in-Chief
Edgell Communications
jskorupa@edgellmail.com
973-252-0100 x1369

Felecia Stratton
Editor
Inbound Logistics
felecia@inboundlogistics.com
212-629-1563

Jim Hay
Capgemini
718-549-1433
jim.hay@capgemini.com

Dave Andrews
Former Publisher & Editorial Director
ERI Journal
Chief Supply Chain Officer
david_andrews24@yahoo.com
603-429-1226
Daves letter of reference is pasted below

Awards
Best Magazine, Automotive Service Excellence Association
Associations
MediaBistro AvantGuild
Other
I have a dual BS, cum laude, in magazine journalism and psychology from the
SI Newhouse School of Public Communications at Syracuse University
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
 
Research Study  
(Capgemini/Penn State/Korn Ferry/Panalpina, 10/3/2012)
I serve as lead writer for this prestigious annual study, working with a cross-company, international study team. My role was to interweave three streams of research from this year-long process into an accessible, meaningful reference document that represents the common themes and findings.
(Consumer Goods Technology, 6/10/2011)
This shopper research reveals what consumers like and don’t like about promotions, intended to give marketers a better understanding of how to design promotions that will best serve targeted consumer segments. I worked with analysts to interpret the results, then wrote the report.
Magazine Articles  
(Inbound Logistics, 11/30/2012)
The assignment for this piece was to get a reading on the current state of the Expedited Logistics marketplace, including the experiences of individual shippers.
(Vertical Systems Reseller Magazine, 6/7/2011)
VSR serves IT resellers including those selling into retail and hospitality. Many are excited about exploding interest in mobile payments -- which made it all the more painful when the standards body deemed them insecure until further notice. This story documents the resulting pain.
(Hospitality Technology, 2/14/2011)
These are still early days in the point of sale industry's movement to environmentally friendly POS terminals. This piece helps hospitality operators learn what steps they can take, and what features they can look for, to ensure their POS terminals are as green-friendly as the market permits.
Letter of Recommendation  
(CSCO/ERI Journal/SCM&L, 11/6/2006)
Attached is a letter of recommendation from Dave Andrews, editorial director for Chief Supply Chain Officer, ERI Journal and Supply Chain Manufacturing & Logistics.
White Paper  
(RIS News, 12/19/2011)
Technological innovation is both fueling and helping to define retail strategy, making long-term IT planning mission-critical. The assignment for this Thought Leadership report was to explore why these plans must combine nimble architectures and processes for closer IT-business alignment.
(Kronos, 1/1/2009)
This white paper describes the benefits of workforce management solutions to improve scheduling effectiveness and worker satisfaction at multi-unit restaurants.
Audio/Video  
(Vertical Systems Reseller Magazine, 1/31/2011)
I host this twice-monthly series of podcasts covering business management issues that affect IT solution providers. Guests include subject matter experts as well as solution providers themselves.

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