Jo Peswani

Princeton, NJ USA
Contact

Professional Experience

I am a well-published fashion writer/blogger, experienced healthcare marketing strategist and an award-winning creative + copy director - my skill set offers a unique mix of creativity and business strategy. Ideas are my business, fashion is my passion. My fashion writing offers style advice, covers trends, Fashion Week and interviews with Carolina Herrera, Ippolita, Anthony Luciano and the like. I have won several advertising awards for copy and creative excellence. Recently relocated to New York from Miami.

Expertise

Editor
4 Years
Writer
10 Years
Other, Specify
12 Years

Specialty

Fashion
10 Years
Consumer Products
6 Years
Health
6 Years

Industries


Magazine - Local/Regional magazines
4 Years
Newspaper - Local/Regional
6 Years
Marketing (in-house) - Small to mid-sized corp. cl
12 Years

Total Media Industry Experience

16 Years

Media Client List (# assignments last 2 yrs)

The Miami Herald (10+), Boca Mag (NYC Column) (10+)

Corporate Client List (# assignments last 2 yrs)

Hospital Corporation of America (10+)

Technical Skills

Copy, Editorial form, Ad copy, Promotional copy, Marketing Strategy

Foreign Language Skills

Hindi, Marathi, Sindhi and Basic French

Computer Skills

Word, InDesign, Acrobat and Excel.

Equipment

Laptop, Audio recorder, Canon DSL Camera

Work Permits & Visas

American Citizen

References

Kevin Kaminski, Editor, Boca Mag. Dianne Goldenberg, CEO, Aventura Hospital.

Awards

7 American Advertising Federation Awards (2011-2013), Won a 150k grant for a client for their cardiovascular facility through an advertising Direct Mail contest that came second place nationally.

Associations

New Jersey Ad Club, Lady Drinks NY

Showcase

Print Clips

This section represents all of my clips for the www.bocamag.com Magazine / Shopping section. I have my own NYC column where I write about seasonal trends, designer appearances, style tips and more.

Advertising Work

This section includes a collection of my fashion stories in print. I've written for The Miami Herald's Fashion & Style section, served as an Editor in Chief for two local fashion and lifestyle publications - VIP Guide and CitySmart in Miami and Fort Lauderdale.
This section showcases my creative / copy work in the form of print ads, direct mail, promotional materials - most of this work was used in social media - Facebook and Twitter and some was adopted for mobile marketing.