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  Jennifer Lerud
 
Professional/Personal Overview
  I am an award-winning copywriter, with extensive experience creating compelling advertising for some of the most recognized brands at some of the world’s most accredited agencies.

My work spans a wide range of media, from print and television to web content, interactive advertising and anything imaginable on the 360-degree landscape.

From headlines that make an impact to beautifully crafted long copy, my work is strategically focused, with an eye for branding. Always geared towards results, campaign ideas are created to be effective as well as memorable.

As a full-time employee and as a freelancer, I have created copy lines and campaigns that have helped agencies win several pieces of new business.

My creative for a recent Pfizer new business win is now the campaign of record for the brand.

To learn more about what I can bring to your advertising and marketing efforts, email me at catchycopy@aol.com.
Work Info
 
Expertise
Content Editor (online) 10 Years
Technical Writer 6 Years
Copywriter 15 Years
Specialty
Finance 7 Years
Health 7 Years
Consumer Products 15 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
MTV (3-5), CNN (3-5), BET (1-2)
Corporate Client List (# assignments last 2 yrs)
Draftfcb (11+), Fusebox (3-5)
Other Work History
General advertising, new media, intellectual properties: tv, radio, print, web content, creative concepts, campaign creation.
Computer Skills
Word, Excel, Illustrator (minimal).
Technical Skills
In direction only: film and video writing and editing, audio recording, etc.
Equipment
Laptop, camera, stock photo for concepts.
Foreign Language Skills
None
References
See LinkedIn.com or provided upon requestion.
Awards
See resume.
Other
I have a varied background that allows me to handle any assignment. Experience includes: professional medical/healthcare writing, information architecture, direct mail expert, web content development, television and radio advertising, concept development and more.
Freelancer Availability
I occasionally freelance. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
(11/20/2012)
My resume and some samples of my work can be accessed on this website.