Professional/Personal Overview
8+ years as inspirational marketing/marketing communications expert, managing and supporting numerous corporate initiatives. Proven track record in multiple areas including, creative ideation and project execution, marketing communications, strategy development, research and analysis, and program management activities. Excellent at building rapport with internal and external stakeholders through outstanding communication, influencing, and relationship-building skills. Thorough understanding of the sales process, from start to finish. Bilingual, Spanish and English.
Work Info
Expertise
Coordinator
6 Years
Copywriter
6 Years
Promotions
5 Years
Specialty
Technology
3 Years
Books & Literature
6 Years
Education
7 Years
Total Media Industry Experience
6 Years
Media Client List (# assignments
last 2 yrs)
Creative Partners (11+), A&E Television Networks (3-5)
Corporate Client List (# assignments last 2 yrs)
Gartner (6-10), Siemens Healthcare Diagnostics (6-10), Laureate Higher Education (3-5), Learning Express (1-2)
Other Work History
Bayer HealthCare, Tarrytown, NY
Computer Skills
Microsoft Word, Excel, Powerpoint, Outlook, Adobe Professional, Email Reaction, Salesforce.com
Technical Skills
Adobe Professional
Equipment
Laptop Computer
Foreign Language Skills
Bilingual: Spanish and English
References
Siemens Healthcare Diagnostics- Debbie Wiecek, Jennifer Lee, Rod Gilkey, Joy Ochoco
Associations
MediaBistro, Association of Strategic Marketers, Copybloggers, B2B Marketing
Other
M.B.A. Marketing Management, Pace University
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
(Metropolitan College of New York , 3/2/2011)
Developed copy and provided created input for video storyboard for upcoming video shoot. Video focuses around an interview with facutly member who is discussing the college's new Healthcare Systems program.
Various Writing Samples
(Metropolitan College of New York , 4/20/2011)
Unpublished copy submitted to ad agency for undergraduate view book project. Project is still in the process of being completed.
(The University of Bridgeport , 5/24/2010)
This was a brochure designed to boost undergraduate enrollments in the university's health sciences programs.
(Siemens Healthcare Diagnostics , 12/2/2009)
This piece was part of an integrated campaign developed around the Association of Respiratory Care trade show. I developed all of creative copy and provided direction on layout and messaging.
(Siemens Healthcare Diagnostics , 11/24/2009)
Booth collateral developed as part of integrated marketing campaign for Association of Respiratory Care trade show. I developed all messaging and provided all creative copy. I also provided creative and strategic direction to in-house Creative Services team.
(A&E Television Networks , 10/1/2008)
Conceptualized and developed internal newsletter distributed on a monthly basis for the company's 45 field sales representatives.
(SmartStream Technologies: NewsMatch Magazine , 10/1/2007)
Conducted interviews and research, and wrote article for client's annual news publication that is distributed to various media contacts, business prospects, and clients. Article is titled "Moving towards standardization and greater efficiencies."
(LearningExpress, LLC , 9/14/2007)
Press Release announcing the launch of a new instantly scored web-based writing assessment program for students in grades 3-11.
Brochures and Sell Sheets
(Gartner , 2/14/2009)
Wrote copy for and contributed to creative direction of tri-fold insert brochure. This was part of the final direct mail touch in the event's segmented marketing campaign. Each brochure was inserted, along with a targeted letter, into a #10 envelope with window.
(A&E Television Networks , 10/1/2008)
Conceptualized and developed, in collaboration with A&E's Creative Services Group, a multi-page brochure targeting public libraries, for use by the company's field sales force as to integrate into html email campaign. Developed all messaging, positioning, product-bundles and creative copy.
(LearningExpress, LLC , 2/1/2006)
2 page, 4 color sell sheet promoting the company's web-based hybrid educational skill-building and test preparation platform. This was one of four in a series of leave-behinds focusing on specific programs offered on the platform. The target audience was district and school-level administrators.
(LearningExpress, LLC , 2/1/2005)
4 page, 4 color brochure promoting the company's hybrid web-based test preparation and skills remediation platform. This piece was designed to increase company and product awareness among district and school administrators, and support the sales efforts of inside and outside representatives.
Web Copy- Client Websites
(Walden University , 4/30/2010)
Developed copy for the following section of the client's website: Degree Programs/Bachelor's Programs/B.S. in Health Studies. Pursuant to client's direction, copy was created for purpose of introducing new degree specializations. Existing copy was also re-written for target audience.
(SmartStream Technologies , 12/1/2007)
Developed copy and lay-out for client sitelet created around the company's annual customer conference. Content was designed to be both informational and promotional at the same time, with the goal of persuading customers to register for and attend the event.
(LearningExpress, LLC , 4/30/2005)
As Marketing Manager, I was charged with writing copy for the company's corporate website targeting both library and education audiences. The attached copy was developed to support sales of one of the company's online educational services; LearningExpress Advantage.
(The Princeton Review , 12/1/2004)
Creative copy developed for instutional/educational web pages on The Princeton Review website; these pages target district and school administrators and were designed to increase awareness of the company's SAT and ACT preparation programs and services for the classroom.
Catalogs
(A&E Television Networks , 10/1/2008)
Developed copy and creative and strategice concept for History Education catalog, targeting both librarians and school administrators. Worked with outside agency on all aspects of catalog layout and design and managed project from inception to completion.
HTML Email
(Gartner , 2/24/2009)
Wrote copy for last email touch in Business Intelligence Conference marketing campaign. Worked with outside mail house to transfer to HTML format and deploy to list of 20,000+.
Print Ads
(Metropolitan College of New York , 2/1/2010)
Developed creative copy for full-page print ad for the Metropolitan College of New York. Purpose was to increase awareness of graduate-level programs among prospective students.
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June 4, 2013 | San Francisco
