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  Thomas Carling
 
Professional/Personal Overview
  EDITORIAL DESIGN SPECIALIST: While I may have dabbled in menus, baseball cards, and congressional reports, my career has been built on magazines and books. Within those broad categories, I have extensive experience in creating consumer and B2B magazines, custom-content publications, and adult and children's non-fiction books. I've been published by Time Inc., Bedfrod/St.Martins, WH Freeman, Scholastic, D.K., and many others. I've recently added ebooks and digital publishing as well as website development and design to my roster of services. Several projects are in the works – contact me for samples. www.carlingdesign.com

Work Info
 
Expertise
Art Director 25 Years
Graphic Designer 25 Years
Designer 25 Years
Specialty
Books & Literature 12 Years
Sports & Recreation 25 Years
Custom Content Magazines 25 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
Shoreline Publishing Group (11+), W.H. Freeman (11+), Asset International (11+), Beach Ball Books (6-10), Bedford/StMartins (6-10), Best Lawyers (6-10)
Corporate Client List (# assignments last 2 yrs)
Pace Law School (6-10), Lutron Electronics (1-2), Marketing Matters (1-2), YAFA Consulting (1-2)
Other Work History
Art Director, The American Kennel Club
Computer Skills
Mac OS 10, InDesign, Photoshop, Dreamweaver, Illustrator
Technical Skills
Photo research, photo retouching, compositing, color correction expertise, pre-press/print production savvy, press checks
Equipment
Fully-equipped graphic design studio, proprietary FTP
References
See Website or contact directly.
Rick Resnick, VP Marketing Time/Fortune/Money/FSB: rick_resnick@timeinc.com
Alec Morrison, Director, Custom Content, Sports Illustrated: alec_morrison@timeinc.com
Jim Buckley, President, Shoreline Publishing Group: jbuckley@shorelinepublishing.com
Anna Palchik, Creative Director, Bedford/St.Martins: APalchik@bedfordstmartins.com
Associations
Freelancers Union, U.S. Federation of Small Businesses, LinkedIn
Other
Carling Design was founded on two important principles: 1. For Tom Carling to make a lot of money doing work he loves; and 2. To create great work fulfilling the vision of the creative directors, publishers, and editors who engage him. Im still getting the bugs out of the first, but have totally nailed the second. Were very proud of our on-time, on-budget record and our long-standing relationships with many of our clients.
Freelancer Availability
I freelance full-time. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
 
(or browse below first)
Magazines  
(Pace University)
Pace Law School approached Carling Design to redesign and produce their annual alumni magazine. As well as creating a fresh, new look which reflected the school's recent rebranding, we implemented a clearer organizational structure and reduced the overall page count by more than 10%. Upon receiving
(Sports Illustrated)
A magazine within a magazine, HomeOwner was inserted in Sports Illustrated subscription issues only in select suburban areas. This twelve to twenty-four page section runs five times a year in SI and features a variety of original service and essay pieces on all aspects of home ownership and family l
(Mercedes-Benz Club of America)
"The Star" is the official magazine of the Mercedes-Benz Club of America. Carling Design prepared this redesign in anticipation of an RFP for the design and art direction of the bi-monthly, 128-page publication. "I didn't feel The Star went far enough to reflect the refined, upscale aura of the bran
(ALM)
ALM, a leading publisher of legal and financial periodicals, asked Carling Design to show how we might redesign their annual "Law Student Recruitment Guide." Their goal was to lift the guide from the realm of a bland catalog to a well-organized publication with a friendly yet professional consumer m
(Topps Co./Lucasfilm)
This 96-page, one-shot commemorative magazine celebrated the 20th anniversary of the original Star Wars movie. Carling Design commissioned Slimfilms, our favorite 3D illustration studio, to create the art for the cover and this feature-opener. A prominent feature of the magazine was the use of sculp
Special Advertising Sections  
(ALM)
ALM, the leading publisher of legal and financial periodicals, contracted with Carling Design to produce a special advertising section on leading women lawyers for "New York Magazine". While they liked the bold simplicity of this cover, they chose to go with thumbnails of the women profiled in the s
(Sports Illustrated)
Carling Design has enjoyed a long-standing relationship with Sports Illustrated's Custom Content department. We've produced hundreds of advertorials for a wide variety of corporate sponsors. Here's a small sampling (Canon, BF Goodrich and Rockport) of the many exciting edit pages we came up with to
(Sports Illustrated)
During Carling Design's long tenure with Sports Illustrated, we created hundreds of special advertising inserts and over $250,000,000 in revenue from dozens of corporations and brands including Burger King, Canon, CIGNA, Coca-Cola, Ford, GM, IBM, NEC, Smith Barney, Stouffers, State Farm, and UPS. T
Books  
(Shoreline Publishing Group/Consumer Reports)
Many book packagers believe their proposals have a better shot if they can show, rather than just explain, what a book will look like. These are two comp spreads (of five) Carling Design was engaged to create for a pitch. Consumer Reports wanted to add photography, color, and quick-access tables to
(Shoreline Publishing Group/DK Publishing)
DK has a successful formula for their series of visual dictionaries, and they wisely stick to it. That creates a challenge for designers to create exciting layouts and pages while staying within the guidelines. Carling Design hit this one out of the park!
(Shoreline Publishing Group/Scholatic)
Book of Firsts packed a thousand stories into 320 two-color pages that itself may be a first. Carling Design kept kids from running in the opposite direction by using commissioned illustration with lots of clip art. The coolness of the items and the jazziness of the design have made this a very succ
(Shoreline Publishing Group/The Child's World)
There seems to be an insatiable demand for sports biographies and Carling Design and Shoreline Publishing teamed up again to meet the demand with the World's Greatest Athletes series.
Contact Info
  Thomas Carling
40 Dover Street, #3R
New York, NY 10038
USA

Tel: 212-393-9430  
E-Mail: tom@carlingdesign.com
Website: http://www.carlingdesign.com