Ashley Cisneros

Orlando, FL 32832 USA
Website: http://www.AshleyCisneros.com
Contact

Professional Experience

BUSINESS-MINDED COMMUNICATIONS PROFESSIONAL Reporter / Editor / Project Manager / Fact Checker / Researcher / Technical Writer / Interviewer / Copy Writer Results-driven communications professional with over 10 years experience in journalism, management, leadership, budget development and marketing. Strategic thinker who is able to generate new ideas and initiate change. Persuasive, effective communicator with strong relationship-building skills. Experienced leader of cross-functional teams with a passion to accomplish objectives and meet critical deadlines in fast-paced, high-growth and diverse environments. Significant experience in writing for teen, business women and Hispanic markets. Work has appeared in New York Magazine and The Los Angeles Times.

Expertise

Editor
7 Years
Writer
10 Years
Reporter
9 Years

Specialty

Business (general)
10 Years
Family, Children & Teenagers
10 Years
Entertainment
10 Years

Industries


Magazine - Local/Regional magazines
10 Years
Newspaper - Local/Regional
1 Year
Nonprofit
7 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

Jacksonville Advantage (3-5), American Lawyer Media (10+), Florida Trend Magazine (10+)

Corporate Client List (# assignments last 2 yrs)

ITT Corporation (10+)

Other Work History

Public Relations Professional Marketing & Communications Manager Technical Writer Editor, Florida Trends NEXT Originated article ideas and conducted long-range editorial planning for annual magazine that is distributed to Florida high school students; audited circulation of 730,000 Supervised and mentored freelancers during the writing process; approved, fact checked and edited articles Managed $500,000 annual budget Wrote, distributed and promoted annual teacher survey Wrote speeches and columns for the publisher Edited other Florida Trend publications including Legal Elite and Corporate Travel Guide Wrote and distributed press releases and e-newsletters Managed FloridaNEXT.com Staff Writer Lake City Reporter January 2005 August 2005 Pitched story ideas, interviewed sources and wrote articles for the Community, Education, Health, Veterans Affairs and Outlying Areas beats of a daily newspaper

Technical Skills

Knowledge of HTML, Macromedia Dreamweaver, e-marketing programs, content management systems

Foreign Language Skills

Some Spanish

Computer Skills

Skilled in Microsoft Office Suite programs including Word, Excel, Publisher and PowerPoint; Adobe InDesign, Acrobat, and Photoshop; News Edit Pro IQue, I-Movie and Macromedia Dreamweaver.

Equipment

Laptop, digital camera, scanner, fax machine, high-speed Internet access, digital recorder, Macromedia Dreamweaver, Office 2007, SnagIt, Adobe Acrobat

References

Todd Wilson Publisher Lake City Reporter 180 E. Duval St. Lake City, FL 32055 TWilson@lakecityreporter.com (386) 754-0428 Office Laura Figueroa Reporter Miami Herald LFigueroa@MiamiHerald.com Kimberly Anne Lopez Attorney, Akerman Senterfitt, Orlando Klopez223@aol.com Janice Sharp Associate Publisher 490 1st Ave. S. 8th floor St. Petersburg, FL 33701 JSharp@FloridaTrend.com (727) 892-2622

Awards

La Prensa Newspaper Outstanding Young Female Leader NALFO National Organizational Leadership Award Lambda Theta Alpha New Member of the Year Lambda Theta Alpha Alumna of the Year Order of Omega

Associations

VP of Marketing for the National Society of Hispanic (MBAs NSHMBA) Orlando Chapter Diversity Chair for the Public Relations Society of America (PRSA), National Association of Hispanic Journalists (NAHJ), University of Florida Alumni Association, National Association of Women Business Owners (NAWBO), Florida Freelance Writers Association (FFWA), Florida Writers Association (FWA)

Showcase

Lawyers

When the State of New York erroneously released an inmate, two women were raped and one of them was killed. Parker Waichman Alonso took on the state and won.
David Burr Udall Profile, Udall Law Firm, Arizona’s Best Lawyers, The Arizona Republic, July 30, 2010
An article about family law trends in New York.
When the Gov. of Connecticut wanted to take money from the state's Client Security Fund, the legal community rose up -- and won.
Best Lawyers has named individuals as Lawyers of the Year in the New York area, based on their particularly high level of peer recognition.
Brett L. Dunkelman Profile, Osborn Maledon, Arizona’s Best Lawyers, The Arizona Republic, July 30, 2010
Benedict P. Morelli Feature, Morelli Ratner, P.C., “30 Years Later: Benedict P. Morelli’s Long-Awaited Victory for an Injured Staten Island Man” The New York Area’s Best Lawyers, New York Magazine, New York Law Journal, Connecticut Law Tribune and New Jersey Law Journal, December 13, 2010
William A. Brewer III Cover Story, Bickel & Brewer, "Helping Future Lawyers' Dreams Come True: Bickel & Brewer's Latino Institute for Human Rights� The New York Area's Best Lawyers, New York Magazine, New York Law Journal, Connecticut Law Tribune and New Jersey Law Journal, December 13, 2010
An article focusing on the efforts of the Hispanic National Bar Association to support Latina lawyers
Sidebar to article about the Hispanic National Bar Association's efforts to support Latina lawyers
Panish Shea & Boyle LLP Exceptional Case Article, "Brian Panish and Kevin Boyle Talk About Their Numerous Wins in Air Disaster Cases" The National Law Journal Presents Personal Injury Litigators 2010, Los Angeles Times, July 28, 2010
Richard Gerry Exceptional Case Article, Aiken Schenk Hawkins & Ricciardi P.C., "Richard M. Gerry's Long Career is Enough to Write a Book About" Arizona's Best Lawyers, The Arizona Republic, July 30, 2010

Advertorials

Moffitt Cancer Center advertorial. Moffitt physicians and scientists are working hard to translate basic science discoveries into better cancer treatments.
Florida Department of Environmental Protection Advertorial, "Protect Florida's Waters: Funding Available to Ensure Proper Disposal of Waste from Recreational Boats" Florida Trend Magazine June 2011
Moffitt Cancer Center advertorial. The work of researchers at Moffitt Cancer Center could result in improved therapies for tens of thousands of lung cancer patients in the U.S.
Advertorial for Bright House Networks about sip trunking business solution
Towers Watson Advertorial, "Healthy Investments: Employers Strategize to Control Health Care Costs" Florida Trend Magazine June 2011
Copy written for a special advertising report in Florida Trend about corporate meeting planning.
Moffitt Cancer Center Advertorial. The M2Gen venture is dedicated to using molecular technology to develop personalized treatments for cancer patients with the goal of enhancing responses to treatment

Business & Entrepreneurship

Cover story about two entrepreneurs who chose a once unpopular section of Jacksonville for their award-winning coffee house. They are not only at the forefront of a revitalization effort for the community, but have gained significant press for the experience they foster at the coffee house.
Interviews with small business owners who support philanthropic event. Details ways businesses grow by involvement with charities.
Feature story for teen magazine on 17-year-old entrepreneur from Miami.
How a CEO used corporate culture as a competitive advantage
Profile of Michael Johnigean, a Jacksonville, Fla., entrepreneur
Profile about young entrepreneur who built his coffee company on the pillars of civic engagement and sustainability

Press Releases

Press release about a new book offered by the Laser Institute of America
Ghost writing; press release for Orlando medical center

Magazines

Article about roam towing in a college community. Interview with tow truck drivers and towing company owners.
Promotion for woman engineer reality series in University of Central Florida alumni publication
Story- Relief at the register: Retailers are tweaking their business models. Find out what's in it for you. Publication -- USA TODAY's Your Life: A Woman's Guide to Healthy Living Date: May 1, 2012 -- Spring/Summer 2012

Programs

Sorority brochure
Program for sorority convention.

Newspapers

Sultana L. Haque Profile "Women to Watch 2011" Orlando Woman Newspaper, January-February 2011
News story about Civil War reenactment, Battle of Olustee, in Columbia County, Fla.
News story about medical records program at hospital.
News story about construction at local prison for youthful offenders.

Blog Posts

Rooting for Roxy: A 30-Year Old Mami-To-Be Battling Breast Cancer -- Guest blog post, NewLatina.net, March 2011

Teens

Interview with two scholarship committee judges providing tips for high school students.
Feature story about a Bosnian refugee who found life in giving to others
Article to help high schoolers determine what type of school fits them best.

Newsletters

Non-profit newsletter
E-newsletter to Florida teachers.
Post charity event press release for collegiate organization.
Article about women engineering reality TV series in Linkages, the official newsletter of the Department of Materials, Mechanical and Aerospace Engineering at the University of Central Florida

Entertainment

Profile on Atlanta underground hip hop DJ.