Professional/Personal Overview
Sharp Writer. Strategic Thinker. Idea Generator. Fast Turnarounder. Advertising Creative Director/Copywriter who is focused, detail-oriented and adaptable. Can capture you brand's voice or help create it. Can work remotely, in your face, follow or lead a team or be a lone wolf. Your call. Bilingual in English/Spanish with expertise in the US Hispanic market. 20+ YR. EXPERIENCE: From CPG, Telecom, Food & Bev, Media, Government Services, Retail and Finance, to a growing focus on Healthcare/Pharma to patients and HCPs. Ask for therapeutic areas. MEDIA: TV, Radio, Print/Collateral, Direct Mail/DRTV. Experience with positionings, mission statements, taglines, branding & verbal identity, PPT/Keynote multimedia presentations, jingles/lyrics. Also email, banner ads, and web editing/writing. My extensive broadcast background covers productions in the US and abroad ranging from CGI to real testimonials. Full time freelance/consultant since February 2012.
Work Info
Expertise
Copy Editor
5 Years
Copywriter
25 Years
Specialty
Health
6 Years
Philanthropy
6 Years
Consumer Products
25 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments
last 2 yrs)
The New York Times (6-10), People en EspaƱol (3-5), Univision Communications (1-2)
Corporate Client List (# assignments last 2 yrs)
AT&T (11+), Novartis (3-5), Pfizer (3-5), Philip Morris (3-5), A&A Maintenance (3-5), Madison Consulting Group (1-2)
Other Work History
VP, Copy Supervisor at Cline, Davis & Mann (Top Pharmaceutical Agency) VP, Group Creative Dir., Assoc Creative Dir. & Copy Supervisor at The Bravo Group/Y & R (Premier Hispanic Agency) Copy Supervisor & Copywriter at Leo Burnett, USA & Puerto Rico
Computer Skills
Microsoft Office Suite (less advanced in Excel) Keynote
Equipment
MacBook Pro, iPad, Canon 7D
Foreign Language Skills
Native Spanish Speaker/Writer
Work Permits & Visas
US Citizen
Unions
Freelancer's Union
References
See my LinkedIn profile. More are available upon request.
Awards
ADDY, CLIO, GRAND EFFIE, CANNES Finalist, RX CLUB, NY FESTIVALS, TELLY, AD AGE HISPANIC among others.
Associations
See my LinkedIN profile.
Other
New York University, School of Continuing and Professional Studies - Content Development Strategies in Digital MarketingContent Strategy Voice Over & Improv Courses - School for Film & TV, NY
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.