Professional/Personal Overview
Whether you need a speech, bio, success story, press release, web page, promotional landing page, other promotional copy, co-branded packaging copy, other co-branded promotions, print or web advertising, voice over or product demo copy or recording/editing, technical papers, data sheets, product overviews, corporate brochures or other copy, I can help you with any or all of your communications, advertising and marketing copy needs. From success stories, features and biographies, to catchy tag lines and advertising copy, web copy and other marketing content, I've covered the whole spectrum from consumer to pro products and featured 100's of innovators in the realm of technology and entertainment. I would love to help make your product or services shine with star-quality branding and messaging. I am very quick and can easily implement your specific style guides, voice and branding. http://www.editcreative.com/
Work Info
Expertise
Copy Editor
18 Years
Editor
18 Years
Writer
18 Years
Specialty
Consumer Products
12 Years
Entertainment
12 Years
Technology
12 Years
Total Media Industry Experience
12 Years
Media Client List (# assignments
last 2 yrs)
EQ Magazine (11+), JDA Advertising (11+), Audiohead.net (11+), ProSoundWeb.com (11+), Scratch (1-2), Avid.com (1-2)
Corporate Client List (# assignments last 2 yrs)
Apple (11+), Napster/Roxio (11+), Sony Media Software (6-10), Adobe (3-5), ACIDplanet.com (1-2), Avid (1-2), eFax (1-2)
Other Work History
Print & Online Magazines - Freelance Interview/write stories on creative pros in film, music, extreme sports, video games & interactive. Write pro product reviews. Advertising/Marketing/PR/Branding - Freelance Develop messaging, positioning statements, taglines, user guides and spec sheets. Write ad copy for print and online, customer surveys, landing pages, coupons, banner ads & auto-responders. Write and distribute press releases and develop media lists for companies like ACIDplanet, Digidesign, Humunculus and Sony. Apple Marketing Manager/Copywriter/Web Editor Wrote success stories, product pages, advertising & marketing copy. Recorded/edited AV footage. Coded web pages to embed movies & audio. Produced voiceovers for demos. JDA Advertising Copywriter/ Editor Wrote/edited direct mail, product sheets & corporate brochures for educational & technology-related projects.
Computer Skills
Writing, editing (Word, Excel, InDesign) proofreading, HTML coding, audio and video recording, editing, compressing and embedding, web and print layout and design (GoLive, Yummy FTP, BBEdit, Dreamweaver) photography, photo editing (Photoshop), and voiceover script writing, recording and editing (Logic/Pro Tools/BIAS Peak/Deck/Adobe Audition/Premiere/Sound Forge).
Technical Skills
Video Editing: Final Cut Pro, Premiere, After Effects, QuickTime, DVD Studio Pro, DVXDVD, iMovie, iDVD. Audio Editing:Ableton Live, ACID, Audition, Audio Ease, BIAS Peak and Sound Soap, Cubase, FL Studio(a.k.a. "Fruity Loops"), FXpansion, GRM Tools, IK Multimedia, Izotope, Logic, Native Instruments, Pro Tools, Reason, Recycle, Sound Forge, Spectrasonics, Universal Audio, Waves Photo Editing: Adobe CS, Photoshop, Illustrator, Fireworks, Image Ready, QuickTime. Web Editing: BBEdit, Dreamweaver, GoLive, Fetch, Yummy FTP Podcasting: Feed4All, Podcast Maker, Podcast AV Analytics: Google Analytics, Urchin, Crazy Egg, Marketo, Eloqua SEO/SEM: Google Adwords, SEMRush, SEOMoz, Advanced Web Rankings
Equipment
Power Mac MacBook Pro iMac PC Canon GL1 DV camera Canon 20D Digital Camera (8.2 megapixel) Canon HV20 Apogee Trak 2 audio interface Audio Technica AE 3300 condenser microphone Audix dynamic microphone Blue microphone Line 6: Variax 700 Hardtail, Bass Pod XT and Guitar Pod Logic Control Mackie 1202-VLZ M-Audio MicroTrack 24/96 portable flash media recording interface M-Audio Oxygen 8 controller keyboard
Foreign Language Skills
Read, write and speak Spanish. Translation and interpretation of Spanish legal and other documents (Spanish to English).
References
Provided upon request
Other
UCSC: Internet Engineering and Audio Engineering coursework.
Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
writing, editing and web design samples
(Audiohead.net , 4/1/2006)
Richie Hawtin has been spinning and mixing records for over 20 years. But he decided to move beyond the realm of vinyl, into using computer-based, BPM-warping tools like Ableton Live to expand his mixes and tricks.
(Audiohead.net , 3/1/2006)
If a creative revolutionary ever existed to penetrate, shock and entertain the masses through all means of media, that person is Rob Zombie. From film, to music, to illustration, to concept, it is rare that you find one person so immersed in every element of artistic expression — from sonic to visua
(Audiohead.net , 10/1/2005)
Godfathers of electronic music, Rick Smith and Karl Hyde hooked up first as the atmospheric band Freur, then drove electronic music to a new level of sonic world takeover with Freur’s sequel, Underworld.
web copy, branding, messaging
(Napster , 4/1/2004)
Key marketing points and brand messaging written for Napster in preparation for the launch of Napster Gift cards and the Napster UK and Canadian site launches.
(Napster.com , 4/1/2004)
Example of web copy written for the front pages of Napster.com in preparation for the launch of Napster Gift cards and the Napster UK and Canadian site launches.
(napster.com , 4/1/2004)
Example of web copy written for the front pages of Napster.com in preparation for the launch of Napster Gift cards and the Napster UK and Canadian site launches.
print advertising copywriting
(Napster , 4/1/2004)
Print ad copy written for Napster for placement in top lifestyle and music publications including Billboard, Jane, People, Rolling Stone, Time, URB and XLR8R.
(Napster , 3/1/2004)
Copy written for full-page Napster ad for placement in top lifestyle and music publications including Billboard, Jane, People, Rolling Stone, Time, URB and XLR8R.
direct mail copywriting
(JDA , 8/1/1998)
Copy written for direct mail piece for World Book's Multimedia Encyclopedia for 1999.
(JDA , 7/1/1998)
Copy written for Direct Mail piece for Progress Software's Application Server and Development Tool software, Apptivity.
(JDA , 6/1/1998)
Copy written for Direct Mail piece for The Learning Company's CornerStone software product.
marketing copy, data sheets, specs, product copywriting, technical writing
(Audiohead.net , 1/1/2006)
Product overview, specs and review written on FXpansion's products for Audiohead.net.
(Apple.com , 8/1/2003)
Product reviews and event coverage written on the NAMM convention (Summer 2003) for Apple.com.
(Apple , 7/1/2003)
Technical software product marketing copy written on Soundtrack software for Apple's web site.
corporate success story writing, bio, features, interviews
(Avid , 12/1/2005)
Corporate success story written for Avid. Interviewed video and sound editors for the film "The Constant Gardener" about their use of Avid and Digidesign Pro Tools products and wrote up 1200-word creative, technical feature story for Avid.com and for use in other Avid and Digidesign marketing materi
press releases
(PR Newswire , 11/7/2006)
ACIDplanet.com Launches "Tenacious D: Pick of Destiny" Video Mash-up Contest.
Conducted interviews with Jack Black, Kyle Gass and Liam Lynch and wrote up press release and distributed for Sony/ACIDplanet for Oct-Nov 2006 contest.
(PR Newswire , 9/12/2006)
ACIDplanet.com Launches Kevin Cahoon and Ghetto Cowboy’s “Fashionista” Track Remix Contest.
Conducted interview with Kevin Cahoon and wrote up press release and distributed for Sony/ACIDplanet for Sept 2006 contest.
(PR Newswire , 9/5/2006)
ABC to Promote Primetime Hit “Desperate Housewives” and Salma Hayek-Adapted Premiere of “Ugly Betty” to Transit TV’s Targeted Hispanic Audience.
Conducted interviews with Transit TV and ABC. Wrote and distributed press release.