Professional/Personal Overview
You: have a great story to tell but aren't being heard by your target audience.
Work Info
Expertise
Copywriter
9 Years
Media Relations Strategist
8 Years
Account manager
13 Years
Specialty
Food
7 Years
Home & Garden
7 Years
Consumer Products
13 Years
Total Media Industry Experience
14 Years
Corporate Client List (# assignments last 2 yrs)
United Feather & Down (11+), AHM Healthcare Media (6-10), Ogilvy PR (3-5), The French Pastry School (3-5), Campus Colors Retail Stores (1-2), MSL PR (1-2), A Family of My Own Conference (1-2)
Other Work History
Account Supervisor, CKPR, Chicago
Computer Skills
Word, Excel, Outlook, PowerPoint
Technical Skills
Wrote copy for and managed B-Roll shoots for clients
Equipment
Mac computer, scanner, editing software
References
Candace Mueller Medina, PR Director, Quaker Oats Corp.
Awards
Developed marketing plan and managed the grand opening of the Abraham Lincoln Library in Springfield, Illinois, which won both a PRSA Chicago Skyline Award and Publicity Club of Chicago award.
Associations
Member, National Association of Female Executives
Other
I'm a talented writer and PR agency pro who knows news, having worked in both the reporting and publicity sides of the media. After graduating from the University of Iowa Journalism school, I worked as a news reporter for rock radio station KRNA, then transitioned to the public relations field. After more than seven years working my way up through the ranks at three major public relations agencies, winning industry awards in the process, I decided I wanted to do what I love (public relations/marketing and writing) for a living but with the freedom to work for myself. I can provide you with agency talent, without the agency price.
Freelancer Availability
I freelance full-time. I live near Chicago, IL. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Newsletters
(Alberto-Culver/Mrs. Dash , 7/1/2004)
This is one of the monthly newsletters I edited and wrote for Alberto-Culver's Mrs. Dash brand. The newsletters are distributed to more than 60,000 consumers each month.
Press Releases
(United Feather & Down (now Pacific Coast Feather) , 1/31/2011)
Press release I wrote regarding United Feather & Down's Comfort Reader pillow and partnership with sleep expert Dr. James Maas.
(The French Pastry School , 2/11/2006)
Press release I wrote for our chocolate gala, in February 2006. I directed and handled media outreach for this successful benefit, garnering mentions in top Chicago media such as the Sun-Times (2 mentions), the Daily Herald (headline article) and three TV segments on CBS, FOX and CLTV (local news ch
(IMAX Chicago , 9/23/2003)
A press release I wrote for the return of the IMAX movie "TREX: Back to the Cretaceous."
(KFC Corporation , 7/5/2000)
A press release I wrote and edited for the KFC "Colonel's Way" Award. I also managed the public relations program, including writing the Web copy and planning an event starring Emmy-winning actress Doris Roberts, of the TV show "Everybody Loves Raymond."
Writing Samples
(The French Pastry School , 2/1/2006)
Biography for Chef Instructor Laura Ragano of The French Pastry School. Appears online and in the school's admissions brochure.
(10/1/2005)
Biography of Chef Bob Hartwig at top culinary school The French Pastry School; used online and in school's brochure.
(The Illinois Bureau of Tourism , 2/1/2003)
This is an executive summary done at the conclusion of the Abraham Lincoln Library PR program, which is an example of my business writing.
Published articles
(Chef Educator Today , 12/1/2005)
First page of an article I ghostwrote for French Pastry School owner and master pastry chef Sebastien Canonne, MOF. This was entitled "Constructing the Perfect Cake."
Broadcast Placements
(Owens Corning/MSLPR , 1/21/2012)
A segment I booked on Chicago's Channel 5 morning news for a Chicago contractor, as part of a program for client Owens Corning. He's part of the company's contractor network and I leveraged his expertise to not only convey the message about his company, but the brand as well.
Print Placements
(United Feather & Down (now Pacific Coast Feather) , 9/1/2011)
United Feather & Down's Comfort Reader is highlighted in Working Mother Magazine.
(A Family of My Own Conference , 8/10/2011)
Chicago Tribune columnist Dawn Trice wrote this nice piece about the A Family of My Own infertility conference that came to Chicago.
(United Feather & Down (now Pacific Coast Feather) , 1/1/2010)
United Feather & Down's comforter (Seasons Collection) was named one of the most "snuggle-worthy" comforters by top women's magazine Good Housekeeping.
(Daily Herald (Chicago suburban newspaper) , 10/2/2008)
Profile piece I secured on Chicago business United Feather & Down.
Log in to customize alerts, subscribe to newsletters, and apply to jobs.
June 4, 2013 | San Francisco
