Professional/Personal Overview
I create branded print and online content/tools for female and health consumers. I am the former women's media director at USA TODAY, and worked as a national women's magazine editor for 20 years. My consulting clients include: USA TODAY print/online, NBCU sales and marketing, Meredith Integrated Marketing, Sun-Maid Products and several online health start-ups. I have written for the huffingtonpost.com, The New York Times, and I am the author of The Elephant in the Playroom, a book on parenting published by Penguin.
Work Info
Expertise
Copywriter
1 Year
Editor
15 Years
Writer
19 Years
Specialty
Consumer Products
15 Years
Health
20 Years
Women's Issues
15 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments
last 2 yrs)
Meredith Integrated Marketing (1-2), NBCU (1-2), Gannett (1-2)
Corporate Client List (# assignments last 2 yrs)
Just Ask A Woman (3-5), Sun Maid Products (1-2), United Way (1-2)
Other Work History
My most recent job position at USA TODAY included working with sales, biz dev, editorial and marketing to launch a new vertical focused on women and health. I have also held top positions at FITNESS, GLAMOUR, SHAPE, and SELF. I am now working as a full-time consultant. I am available for content strategy, content writing and marketing work.
Computer Skills
Word, Power Point, Keynote
Equipment
Flip video, digital camea
References
See references on www.linkedin.com/in/planetbrodey Happy to provide more.
Awards
Library Journal, Best Book List, 2007 for The Elephant in the Playroom. Various health reporting awards at Fitness magazine.
Associations
MediaBistro, AvantGuild
Other
I bring an editorial and marketing background to my work. I have print, digital and television experience. Most importantly, along with my experience, I bring a pride in my work and a sense of humor to every job I take. Thank you for the opportunity.
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
Marketing Collateral
(Meredith Corp , 3/1/2010)
Hired to write the MomTrak survey for Parents Magazine, narrowing down a 120-page study into an authoritative piece of collateral to be used for prospective advertisers. Worked directly with the editor-in-chief of Parents.
Writing Samples
(Page 1 , 1/1/2008)
Interview with then Secretary of State Condoleeza Rice for Fitness Magazine
(Fitness Magzine , 1/1/2008)
Interview with the Secretary of State for Fitness Magazine.
(Fitness Magazine , 1/1/2008)
Interview with then Secretary of State Condoleeza Rice for Fitness Magazine.
Print Launch
(USA TODAY , 1/1/2010)
Launched a new section for USA TODAY called Your Life. This is a sample page.
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June 4, 2013 | San Francisco
