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  Stephen Krcmar
 
Professional/Personal Overview
  I'm a social media expert, brand journalist, copywriter, and journalist, who splits his time between Los Angeles and Mammoth Lakes, California. My byline has appeared in many national publications and I've worked for large ad agencies as well as Fortune 500 clients.
Work Info
 
Expertise
Copywriter 10 Years
Social Media 5 Years
Writer 14 Years
Specialty
Consumer Products 8 Years
Outdoors 14 Years
Sports & Recreation 14 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
GearJunkie.com (11+), Men's Journal (3-5)
Corporate Client List (# assignments last 2 yrs)
Mammoth Mountain (11+)
Other Work History
Social Media Director, Mammoth Mountain
Associate Creative Director, Mammoth Mountain
Awards
2011 NSAA (National Ski Areas Association) Best Overall Marketing Program award
Other
During my tenure as the Social Media Director at Mammoth Mountain, the resort had more Facebook fans than any ski area in the world while maintaining industry leading engagement. I've been interviewed about social media by Ric Dragon for his book Social Marketology (published by McGraw-Hill), Brian Solis, Fox News and other media outlets.

While running the creative team at the most visited ski resort in California, Mammoth Mountain, the company experienced their most profitable year, exceeding their overall financial goal for FY2011-12. During that season, Mammoth nabbed the 2011 NSAA (National Ski Areas Association) Best Overall Marketing Program award, awarded best in ski area marketing campaigns that help grow the sports of skiing and snowboarding.
Freelancer Availability
I freelance full-time. I live near Los Angeles, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
(Mammoth Mountain, 4/1/2011)
This is a direct mailer for Mammoth's season pass campaign. I directed the complete campaign from concept to execution. That year Mammoth sold more passes than ever before.
(Mammoth Mountain, 1/1/2011)
In December 2010, Mammoth experienced its snowiest month in history. We made this t-shirt to commemorate the fun.
Journalism  
(Men's Journal, 11/24/2011)
A round-up of the best hybrid camber snowboards for the upcoming winter.
(Men's Journal, 11/25/2009)
(Boston Globe, 8/14/2003)
Taking a ride with Boston's fastest bicycle courier.
(Modern Man)
(944)
A short profile on a fashion icon.
Copywriting  
(Via / Adams Morioka)
A paper catalog that both informs and is captivating. The client asked for both because design students are no longer taught the nuances of paper, so it fell on his business to both educate and sell.
(Urban Daddy )

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