Professional/Personal Overview
I help great companies -- from Fortune 1000s to well-funded startups -- communicate with their tribes.
Work Info
Expertise
Editor
10 Years
Digital Content Strategist
7 Years
Copywriter
15 Years
Specialty
Business (general)
15 Years
Entrepreneurship
15 Years
Technology
15 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments
last 2 yrs)
Chief Content Officer (3-5), St. Petersburg Times (3-5), The Editorial Advantage (1-2), Content Marketing Institute (1-2)
Corporate Client List (# assignments last 2 yrs)
Kindling App (11+), McKinsey & Company (11+), SAP (11+), Walden University (11+), Weendy App (11+), Wireless Generation (11+)
Other Work History
- Co-founder of Eat Media
Computer Skills
Web Content Management Systems (Wordpress, Joomla, Expression Engine, Sitecore), basic HTML, basic Photoshop/Illustrator/Fireworks
Equipment
You name it.
Awards
SRQ Magazine: Best Overall Magazine, Florida Magazine Association (FMA) 2008 Annual Charlie Awards
Associations
Content Strategy of NYC, MediaBistro
Other
MFA in Writing from Vermont College of Fine Arts
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car.
Work Samples
Editorial: House and Home Features
(SRQ: Sarasota's Premier Magazine , 11/1/2006)
Joe King is wearing a plaid button-down shirt and jeans on a rainy Tuesday morning. It's three days to go before his wife's parents move in to the home he designed and built for them in his eco-friendly development, River Forest. His eyes dart across the house as he monitors tradesmen working throug
(SRQ: Sarasota's Premier Magazine , 11/1/2006)
Mark Alkire insists if his home were in San Francisco, no one would be very interested in it. But it shines like a jewel in Palmetto's historic river district, a sleepy village graced by hundred-year-old oaks overlooking the Manatee River. In the evenings, joggers and drivers slow down to read the i
(SRQ: Sarasota's Premier Magazine , 11/1/2006)
The property appraiser's office calls them "out" buildings, a word that at first sounds too technical, too stark, too port-a-potty. But perhaps that's exactly what makes it wonderful, for how better to describe that which falls outside the bounds of a main building?
(SRQ: Sarasota's Premier Magazine , 3/1/2006)
TIP # 6: Keep it under wraps. Just because you had to crawl through heaps of dust and drywall before work doesn't mean you should look like you live in a construction zone. A few tips: Use a damp washcloth to wipe sheetrock dust off your clothes. Keep your good shoes in the car. Cover up unsightly s
Editorial: Entrepreneurs/Small Biz Features
(SRQ: Sarasota's Premier Magazine , 5/1/2007)
These parents aren't perfect, and they're certainly not claiming to be. Each of them struggles with the pull of spending more time at work versus more time with their families. But despite the rotating pitch of their work/life seesaw, these local execs have managed to create systems that work for th
(SRQ: Sarasota's Premier Magazine , 4/1/2007)
In a city where 85% of chamber of commerce members have fewer than 50 employees, there are a host of businesses whose sole focus is to increase your profits, save you time and make your life better. But taking the time to find these businesses, interview them and hire them can keep to-do's like "upg
(SRQ: Sarasota's Premier Magazine , 12/1/2006)
Who they are, what they want and how to give it to them.
(SRQ: Sarasota's Premier Magazine , 7/1/2006)
If you're an entrepreneur, chances are you're also an accountant, marketer, HR director, webmaster, courier service and master mechanic of small business equipment. Have a spouse or kids, too? God bless you.
Corporate Editorial
(Eat Media Blog , 11/1/2010)
To us, building a magazine is like building a house. Here's how to go from vision to finished product in 5 (not necessarily easy) steps.
(Walden University , 7/21/2010)
Strategic redesign of this university magazine. Each issue is now packed with tips for practical application and reinforces the university's social change mission by highlighting how graduates are making a difference with their degrees. The result is a strongly branded publication for busy readers.
(Eat Media Blog , 7/1/2010)
We recently launched a redesign for a university magazine (finally!) and thought we'd pass along some of our favorite tips for making your own custom publication better.
Content Strategy & Copywriting
(Kindling App , 3/1/2012)
Content strategy and copywriting for social innovation software company Kindlingapp.com.
(McKinsey & Company , 12/1/2011)
What started as a content migration assignment quickly became a content strategy project with a full rewrite of the client's 100+ page Careers portal.
I started by presenting a new site map and strategy for the overall content. Then I rewrote the site, introducing a fresh, human voice to content
Trade Pub Articles
(Chief Content Officer , 7/1/2011)
Department editor for Collage.
(Chief Content Officer , 1/1/2011)
Contributing editor for the Tech Tools department of Chief Content Officer magazine
(Content Marketing Institute , 8/1/2010)
No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven't outsourced that job yet, it's probably because you think it can only be
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June 4, 2013 | San Francisco
