Rebekah Henson

PHILADELPHIA, PA USA
Website: http://rebekahplourde.com
Contact

Professional Experience

4 years' experience producing and editing news, magazine, blog, website, email, social media and marketing copy. Knows WordPress, Hootsuite and HTML. Well-versed in AP style. Special talents include: turning complex ideas into punchy headlines, crafting strong stories, shaping a brand voice and knowing when to use a semicolon.

Expertise

Content Editor (online)
4 Years
Copywriter
4 Years
Social Media
2 Years

Specialty

Entrepreneurship
4 Years
Business (general)
4 Years
Theater
3 Years

Industries


Broadcasting - Ent - Radio (Local)
4 Years
PR (firm) - Small to mid-sized corp. clients
1 Year
Marketing (in-house) - Small to mid-sized corp. cl
4 Years

Total Media Industry Experience

5 Years

Media Client List (# assignments last 2 yrs)

News Headquarters (1-2)

Corporate Client List (# assignments last 2 yrs)

Connexus Technologies (1-2), Duke & Winston (1-2), Temple University (1-2), Proscape Technologies (1-2)

Other Work History

Spent three years as a copywriter on the in-house marketing team for AWeber, a global small business technology company

Technical Skills

WordPress, Photoshop, HTML, CSS

Computer Skills

Windows, OS X, Word, Pages

Equipment

Macbook Air, Android phone with camera and voice recording app

Showcase

Website Copy

About Page Copy
(Connexus Technology 11/1/2014)
Crafted headlines and body copy for About, Specialty Pharmacy and Consulting pages. (Note: Website is still in development. Their web designer still needs to replace some default placeholder text.)
Be A Confident Marketer in 2014
(AWeber 1/1/2014)
Interviewed six small business owners about their business and marketing plans for 2014. Created landing page and six sub-pages from interview content.

Email Copy

Duke's Pick of the Week
(Duke & Winston 10/17/2014)
Email newsletter copy written for a local men's clothing retailer.

Infographics

What's The Big Deal About Small Businesses?
(AWeber 11/19/2012)
Infographic written for AWeber to help their small business customers prepare for Small Business Saturday. Part of a larger awareness campaign I developed with blog posts, downloads and emails that brought over 7,000 unique visits to the site.

Articles

Audience Segmentation Lessons from Google Plus
(Convince and Convert 4/23/2024)
Marketing lessons that small business owners can take away from Google Plus' Circles feature.
For Better Health, Make Your Kids Laugh As Hard As The Great Zucchini Can
(Examiner.com 5/24/2014)
News article ghostwritten for News Headquarters, a Philadelphia-based PR firm (byline is at the end of the article).

Interviews

Jukebox the Ghost Radio Takeover
(Y-Not Radio 11/1/2014)
On-air interview for a Philadelphia online radio station with indie pop band Jukebox the Ghost. Link leads to interview audio.
Philly Roller Girls Radio Takeover
(Y-Not Radio 11/9/2012)
On-air interview with two members of the Philly Roller Girls roller derby team for Y-Not Radio. Link leads to interview audio.