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| Professional/Personal Overview |
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Whether you need powerful branding, sales presentations, concise web content or an in-depth print feature, I can deliver.
I specialize in engaging editorial content, call-to-action marketing copy and branding with a high ROI, and SEO-driven online content. My accuracy, thoroughness and respect for deadlines has resulted in ongoing referrals and repeat clients.
Expertise: lifestyle, luxury products, consumer/business travel, food and dining, business intelligence.
Recent work: magazine articles, ad campaigns online content, advertorials, blogs, email blasts, press releases, newsletters, bios, brochures and social networking solutions.
Learn more about my work, life and background at www.caraclinton.com
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| Work Info |
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Expertise |
| Copywriter |
7 Years |
| Editor |
11 Years |
| Writer |
11 Years |
Specialty |
| Business (general) |
11 Years |
| Lifestyle |
11 Years |
| Travel |
11 Years |
Total Media Industry Experience
11 Years |
Media Client List (# assignments
last 2 yrs)
AOL City's Best (San Diego Food and Guide) (11+), ASMALLWORLD.net (11+), Guideposts Media (11+), Nielsen (11+), Northstar Travel Media (11+), Triumphant Communications (11+), Patch.com (AOL) (6-10), TravelSquire.com (6-10), Boutique Hotel Magazines (1-2) |
Corporate Client List (# assignments last 2 yrs)
Cvent Inc. (6-10), Thinkproducts (6-10) |
Other Work History
Conde Nast Publications - Promotions Editor/Senior Copywriter (worked with mid-sized and Fortune 500 clients in the fashion, beauty and footwear industries)
Kellen Communications - Senior Account Executive (clients included national/international associations and nonprofits)
Real Estate Media - Managing Editor
Earnshaw Publications - Associate Editor |
Computer Skills
Microsoft Office Professional, Adobe InDesign, Quark, Social Media platforms,CMS, Internet applications, some HTML |
Technical Skills
CMS |
Equipment
Laptop, Digital Camera, Audio Recorder |
Foreign Language Skills
Some Spanish |
Work Permits & Visas
U.S. |
References
I have several reference available upon request. You can also see my LinkedIn profile for a few exampleshttp://www.linkedin.com/in/caraclinton |
Other
Mediabistro.com Travel Writing Course
Lynda.com HTML course (in progress)
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Freelancer Availability
I occasionally freelance. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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| Work Samples |
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Travel |
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(TravelSquire.com, 1/1/2011)
Feature on a Central California location that continues to develop and thrive as a winemaking region and culinary destination.
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(TravelSquire.com, 12/1/2010)
Preview of The Cosmopolitan of Las Vegas, opening on the Strip December 2010
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(TravelSquire.com, 10/29/2010)
Feature covering the Central Chile destinations of Santiago, Valle Nevado and Valparaiso.
View entire story at http://tinyurl.com/26u49rn
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(Porsche/ASW, 9/20/2010)
The travel portion of a four-topic Porsche/ASMALLWORLD microsite highlighting themes that Porsche associates with: Comfort, Performance, Travel/Adventure and Design.
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(Successful Meetings , 9/1/2010)
Roundup of the latest and greatest entertainment options in Sin City.
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(ASW/American Express Platinum , 7/1/2010)
Eblast promoting "The One Thing" travel video series, highlighting Charley Boorman as travel expert and spokesperson for American Express Platinum
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(TravelSquire.com, 6/1/2010)
Feature article on Los Angeles, seen through the eyes of a local. Full story at http://www.travelsquire.com/destinations/north-america/item/238-los-angeles-usa.html
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(TravelSquire.com, 6/1/2010)
Profile of the Huntington Langham hotel that appeared in the webzine's "En Suite" section
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(ASW/Jetsetter.com, 5/1/2010)
Special Jetsetter.com email promotion sent to more than 80,000 members of the ASMALLWORLD.net social networking community
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(Successful Meetings magazine - Advertorial , 11/1/2009)
Part of the magazine's annual California travel supplement
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Lifestyle/Luxury |
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(Patch.com, 12/1/2010)
Article offering suggested venues, events and hotel packages for celebrating New Year's Eve on Long Island.
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(AOL City's Best , 12/1/2010)
Q&A with the head bartender at a popular bar/lounge in downtown San Diego; part of a weekly "Behind the Bar" nightlife column I write for AOL.
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(Mercedes-Benz/ASW, 12/1/2010)
Part of a series of dedicated emails written for Mercedes-Benz to promote the brand's AMG driving academy to the affluent members of the ASMALLWORLD community.
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(Landmass London /ASW, 11/1/2010)
Eblast promoting Landmass London, a bespoke property company, to the affluent, Great Britain-based members of the ASMALLWORLD social networking community.
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(Porsche/ASW, 11/1/2010)
A four-part microsite highlighting themes that Porsche associates with: Comfort, Performance, Travel/Adventure and Design.
The microsite, sponsored by Porsche, hosts a series of profiles of accomplished members of the ASMALLWORLD social networking community
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(Samsung/ASW, 10/1/2010)
Eblast distributed to members of the ASMALLWORLD social networking community to promote Samsung's LED 9000, the premier 3D television to hit the entertainment market.
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(Boutique Hotel Magazines (La Jolla About Town and L'Auberge magazine), 8/1/2010)
Ferrari Advertorial that ran in two regional, in-room publications -- L'Auberge magazine and La Jolla About Town -- and their corresponding websites.
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(Mercedes-Benz/ASW, 3/1/2010)
Landing page of special Mercedes promotional microsite featured on ASMALLWORLD.net. The site promoted the high-profile Mille Migla event, held in Italy.
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(Cole Haan, Rolex, and several others, 12/1/2009)
Part of a series of targeted holiday gift guides sent to affluent members of the ASMALLWORLD community. Advertisers included Cole Haan, Rolex, HP, Borrelli, and others.
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(Patron/ASW , 11/1/2009)
Part of a series of holiday how-to articles on the Patron Social Club website, sponsored by ASMALLWORLD.net
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(SELF magazine, 10/1/2009)
Appeared in "Love Your October" (repeat section highlighting each month's fitness, travel, entertainment and fashion picks)
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Fashion/Beauty |
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(Footwear News/Multiple Sneaker Manufacturers, 11/1/2009)
Custom publication written to coincide with a promotional contest. Consumers in participating retail stores received this 4-color book at point of purchase, and were encouraged to vote for their favorite classic sneaker on the footwear news website for a chance to win.
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(Italian Trade Commission/Footwear News, 9/1/2009)
Promotional piece for a sweepstakes called "Stepping Out in Italian Shoes." This multi-platform promotion featured print and online ads, email blasts, taxi-top ads, advertorials and an awards event. Readers and consumers voted for their favorite Italian shoes for a chance to win a trip to Italy.
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(Women's Wear Daily , 9/1/2009)
Roundup of the latest in fur fashion from around the world
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(Givaudan Fragrances Corporation, Women's Wear Daily , 9/1/2009)
Advertorial produced for fragrance developer Givaudan
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(DNR Magazine/Women's Wear Daily, 6/1/2008)
Profile of men's luxury clothing brand Eton (advertorial - click title for full article)
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(Footwear News magazine)
Print ad for Simple Footwear Factory
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Business |
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(Earnshaw's magazine, 10/1/2010)
Feature Story: Children's wear vendors consider what roles their sons and daughters may play in the future of their family businesses.
Complete story at http://tinyurl.com/28x8tld
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(Successful Meetings magazine , 6/1/2010)
Feature story about best practices for planning and hosting a networking event
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(Cvent, Inc. , 4/1/2010)
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(DNR Magazine )
Profile on Wells Fargo and the solutions they offer the retail sector (advertorial)
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Food/Dining |
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(AOL City's Best, 11/16/2010)
Q&A with Brian Malarkey, owner of Searsucker restaurant, past "Top Chef" contestant, and current host of "Kick Off Cook Off"
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(AOL City's Best , 11/12/2010)
Q&A of Jeff Josenhans of the US Grant Hotel about wine and food trends and the upcoming San Diego Bay WIne & Food Festival
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(AOL City's Best, 11/11/2010)
Listing of the best and most innovative food trucks hitting the streets of San Diego.
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(AOL City's Best , 11/8/2010)
Roundup of seasonal finds at a few of the city's best farmers markets
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(AOL City's Best , 11/5/2010)
Roundup on some of San Diego's best pies - any way you slice them.
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(AOL City's Best , 11/1/2010)
Event preview: San Beer Week 2010
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(AOL City's Best , 10/20/2010)
Feature on creative sushi options in America's Finest City; highlights rolls from four restaurants located throughout San Diego
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(TravelSquire.com, 5/1/2010)
Profile of JSix restaurant that appeared in the webzine's "Taste of the Town" section
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