Margot Lester

Carrboro, NC USA
Contact

Professional Experience

Freelance writer, brand journalist, content operations specialist, writing coach. After 35 years as a working writer (I had my first newspaper gig at 17), I know a thing or two about producing content that resonates with the audience and drives business results. Specializing in business (particularly development, architecture and med/pharma/wellness), but trained as a general assignment reporter. In other words, if you need it, I can produce it, or help you produce it better.

Expertise

Copywriter
31 Years
Reporter
35 Years
Other, Specify
21 Years

Specialty

Entrepreneurship
21 Years
Business (general)
31 Years
Real Estate
21 Years

Industries


Magazine - Large Consumer/National magazines
21 Years
Magazine - Trade magazines/publications (B2B)
11 Years
PR (in-house) - Small to mid-sized corp. clients
31 Years

Total Media Industry Experience

35 Years

Media Client List (# assignments last 2 yrs)

Hanley Wood Business Media (10+), Los Angeles Business Journal (10+), International Cinematographers Guild Magazine (6-10), Institutional Investor (1-2), AOL (1-2)

Corporate Client List (# assignments last 2 yrs)

Room Key (3-5), CMG Partners (3-5), Baxter Pharmaceuticals (1-2), Match.com (10+), Staples (10+)

Other Work History

Start-up Coach (1993-present) Director of Marketing, Kenan-Flagler Business School (1988-1993) Coordinator, Public Affairs, Blue Cross & Blue Shield of North Carolina (1983-1988)

Technical Skills

AP Style

Foreign Language Skills

minimal

Unions

International Porch Sitters

Computer Skills

Microsoft Office Suite Programs for iOS and Windows

Equipment

MacBook Pro, iPhone

References

Available on request.

Awards

2007 Gold Medal for YA Non-Fiction, Independent Publishers Association

Showcase

General

Click for samples of my work in this area. In addition to reporting and feature writing, I currently work with the N.C. Jaycee Burn Center & Vasculitis Foundation. I've also created sales support materials and newsletters for Baxter Healthcare and GlaxoSmithKline.
Check out these content marketing samples.
Click for samples of my work in this vertical. I cover commercial real estate for the L.A. Business Journal. Most of my reporting on architecture & development is for titles in the Hanley Wood Business Media family.
Click here for a quick look at some of my recent content work, updated regularly.