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Freelance Marketplace Forum 17 topics
TIP ON PHOTO WEBSITE & COMPANY BEING RUN BY TEENS (1) 6/30/2014
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Returning to work as freelance proofreader (1) 5/1/2014
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  Louisa McCabe
 
Professional/Personal Overview
  I design magazines, newsletters, marketing and promotional pieces, websites, annual reports, brochures, branding and logos. As a part-time CUNY professor, I teach graphic design and typography. After many years in the field I have a ferocious work ethic, but a calm demeanor. I can talk sensibly to printers, developers, and deadlines. See below for samples of my work.
Work Info
 
Expertise
Copy Editor 10 Years
Graphic Designer 7 Years
Art Director 21 Years
Specialty
Education 9 Years
Lifestyle 10 Years
Travel 6 Years
Total Media Industry Experience
24 Years
Media Client List (# assignments last 2 yrs)
Donald Martin & Company (11+), DMM Productions (3-5), Miscellaneous (3-5), Daylight Books (1-2)
Corporate Client List (# assignments last 2 yrs)
CFO.com (11+), Dance Theatre of Harlem (11+), Government Security News (11+), NYC College of Technology Continuing Education (6-10), NYC District Council of Carpenters (6-10), Scandinavian Tourist Board (3-5)
Other Work History
In addition to my freelance career, I worked as an editor for the WNYC Radio while getting my masters degree. I was Senior Designer for Cosmopolitan UK from 1997-1999. I taught design at RISD, Pratt, and Kingsborough Community College.
Computer Skills
InDesign, InDesign DPS, ebooks, Illustrator, Photoshop, Microsoft Office, Quark, basic Dreamweaver, basic html & CSS
Technical Skills
Photo manipulation in Photoshop, prePress, color correction, basic web design
Equipment
MacBook Pro, HP printer, Canon Rebel T1i.
Foreign Language Skills
Basic Spanish, Basic French
Work Permits & Visas
Dual USA/UK citizenship
Unions
Professional Staff Congress (union for CUNY professors)
References
Marie Leone, Senior Editor,
CFO magazine & website, New York
Fiona Hayes, Creative Director, Conde Nast Brand Development
Awards
A. Conger Goodyear Award
Charles Shaw Award
Associations
Society of Publication Designers
AIGA
Art Directors Club
Taproot
mediabistro
Other
Recent training in Digital Publishing Suite, ebooks, html and CSS.
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Interactive Newsletters  
(CFO.com)
CFO.com distributes two interactive newsletters for finance professionals, one for Microsoft Excel users, and one for Accounts Payable experts.
(mealsonheelsbymindy.com)
Interactive newsletter for Mindy Kobrin's popular cooking and entertainment website.
Branding/Media kits  
(Logo)
Dance Theatre of Harlem runs a program of dance education in the New York City public school system. This was a logo for the program.
(Handels Klein)
Unusual media kit organized as a set of cards.
(Markets Media )
Media kit for financial magazine launch.
Brochures/Invites  
Invitation for dance event.
Summer catalog for Continuing Education department at the New York City College of Technology, both print and online.
(Dance Theatre of Harlem)
Audition brochure and poster announcing national audition tour for storied New York City ballet company.
(Dance Theatre of Harlem)
Invitation to annual spring gala for iconic New York dance company.
Annual Report  
(Iceland Tourist Board)
Annual report for Iceland's tourism activities in the US.
(Providence House)
Annual report for homeless women's charity.
Magazines  
(Private Equity International)
I art directed this finance industry weekly.
(McGraw-Hill)
I created a new energy industry magazine for McGraw-Hill and art-directed it for the first year.
(D.N. Martin & Co)
Art Directed and produced twice yeary travel magazine distributed through a number of major national newspapers.
Web  
Website for travel industry exposition.
Catalogs  
Fall Continuing Education catalog.
(course catalog)
Summer course catalog for continuing education department.
(CityTech Continuing Eduction)
Spring catalog of classes being offered at the New York City College of Technology (CityTech) Continuing Education department. This is distributed as a printed booklet and an interactive pdf.