Professional/Personal Overview
An experienced editor, writer, and on-air hostess with excellent instincts and fresh energy, I am full of ideas, deadline driven, witty, and way too detail oriented. I specialize in fashion, beauty, entertainment, and event reporting (editorial, TV and video). I've garnered a terrific media pedigree, having worked for established women's, teen, and children's publishers and well-trafficked sites. Travel to runway shows around the world (Paris, NYC, LA, Florence) indicates my ongoing commitment to trend analysis and industry perspective. I not only observe trends, I make them happen styling both spreads and celebrities. I attend high-profile media events, junkets, and award shows for online outlets such as InTouch Weekly, InStyle.com, Alloy.com, and iVillage.com and consider myself a fashion, beauty, celebrity, and pop culture authority. I received my BA in Creative Writing and Political Science from the University of Southern California in 2003.
Work Info
Expertise
Sales Person
4 Years
Writer
6 Years
Reporter
6 Years
Specialty
Entertainment
5 Years
Fashion
9 Years
Lifestyle
6 Years
Total Media Industry Experience
10 Years
Media Client List (# assignments
last 2 yrs)
Children's Business Magazine (11+), iVillage.com (11+), OntheInside.info (6-10), Pasadena Magazine (3-5), In Style Magazine (3-5), In Touch Weekly (3-5), PLAY Magazine (1-2), Women's Wear Daily (1-2), Clubplanet.com (1-2)
Corporate Client List (# assignments last 2 yrs)
DDLA, Inc. (6-10), Jigsaw London (6-10), Hautelook.com (3-5), Foley + Corinna (1-2)
Other Work History
Account Executive, Ad Sales, PLAY Magazine, Extensive Retail and Wholesale sales and management experience
Computer Skills
Windows and Macintosh, All Microsoft Office Programs, Internet Applications, Blog Programs including Moveable Type and Apache, HTML literate
Technical Skills
Familiar with Adobe Photoshop, excellent with Power Point and Publisher.
Equipment
Camera, digital and film; digital audio recorder; PC; Photo editing programs; scanner/printer/copier/fax
Foreign Language Skills
Spanish, Basic French, Familiar with Italian
Unions
Freelancers Union
References
Julie Halverson, President, PLAY and GEEK Magazine, 818-707-7786 ext. 104
Associations
Mediabistro AvantGuild, National Charity League, Freelancer's Union, Dress for Success
Other
I have access to professionals and experts in every arena of the fashion, beauty, and entertainment worlds.
Freelancer Availability
I occasionally freelance. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Fashion
(Alloy Media & Marketing , 7/25/2010)
A roundup of country styles to complete a teen wardrobe inspired by celebrities, musicians, and catwalks.
(Alloy Media & Marketing , 9/1/2009)
Not even a bit of Fame could stop Paul Iacono from being green! Watch as TheDiscerningBrute, Joshua Katcher, shops with Paul for your BTS wardrobe.
(Alloy Media & Marketing , 9/1/2009)
Chelsea Staub styles up the band on JONAS and is taking us Back to School shopping with Hollywood hipster April Steiner! Check out their chic and cheap must-have's.
(Alloy Media & Marketing , 7/1/2009)
Producer, Director, Interviewer, Writer of Teen.com's original web series featuring behind-the-scenes looks of designers and their daily lives.
(Alloy Media & Marketing , 4/2/2009)
Hosted and reported opening of Topshop in New York City.
(Alloy Media & Marketing , 3/1/2009)
Attend, report, direct, interview, and produce all aspects of behind-the-scenes action at New York Fashion Shows including interviews with celebrities, makeup and hair artists, and designers. As seen on NY25 (18 million homes).
(Alloy Media & Marketing , 3/1/2009)
Producer, Director, Writer for Teen.com TV's DIY video series featuring popular crafters including Erica Domesek and Kit Scarbo.
(Alloy Media & Marketing , 2/28/2009)
Reporting and Hosting behind the scenes footage from Mercedes Benz New York Fashion Week's top designers.
(Alloy Media & Marketing , 12/1/2008)
Create, write, build, manage, and grow all aspects of Alloy.com's 'Style' (fashion and beauty) section with fun, compelling, clickable daily features such as Get This Look, Oh No She Didn't, Style Child, Style Slides, Style Interviews, Trashin Fashion, Beautyscopes, PromBlogger, Fashion Seen and mor
(Alloy Media & Marketing , 12/1/2008)
Fashion trends, beauty news, product reviews along with celebrity and designer interviews, AlloyGirl is my teen-targeted blog that wittily delves into teens and Gen Y's most intriguing info.
(Pasadena Magazine , 9/1/2008)
Highlights top boutiques where Pasadena shoppers can find the right clothes for their age and occasion.
(Pasadena Magazine , 9/1/2008)
Highlights top boutiques where Pasadena shoppers can find the right clothes for their age and occasion.
(InTouch Weekly , 12/1/2007)
(In Touch Weekly , 12/1/2007)
(Children's Business Magazine , 2/1/2005)
Flashy lights and sweet prices are responsible for the recent Las Vegas boom. This article profiles Las Vegas children's apparel retailers who are servicing their customers with bling and bargains.
(Children's Business Magazine , 12/1/2004)
At Mercedes Benz Spring 2005 L.A. Fashion Week at Smashbox Studios, the must have accessory wasn't a Jimmy Choo handbag or a pair of Manolo's. Stylish show attendees chose something a bit more unique this season - their own fashionable dressed offspring.
(Children's Business Magazine , 10/1/2004)
Tree hugging techies have found a home in Portland, Oregon. This is, after all, a city that boasts the nation's largest urban wilderness - the nearly 5,000 acre Forest Park - and at the same time is touted by the Portland Chamber of Commerce as "the fastest growing center for high-tech employment i
(Children's Business Magazine , 8/1/2004)
This fast growing county just south of Los Angeles epitomizes California livin'. It's where flip flops and shaggy beach hair rule.
(Children's Business Magazine , 8/1/2004)
As the wave-riding world has influenced clothing trends across the globe, the laid-back style makes for an easy sell to the elusive boy consumer. “It’s easy to be cool when you’re wearing surf stuff” claims Tyler, 11 of Huntington Beach, CA outfitted in his Volcom hoodie and Quiksilver boardshorts.
(Children's Business Magazine , 3/1/2004)
A group of funky local mother's collaborate to ensure their success and influence are felt accross the country.
(Spree Magazine , 7/1/2003)
(Women's Wear Daily , 6/1/2003)
A profile of an up and coming L.A. DJ
Styling
(Olivia Munn , 3/1/2008)
(Lauren Conrad , 2/1/2008)
(Ever Carradine , 2/1/2008)
(Children's Business Magazine , 8/1/2004)
(Chidlren's Business Magazine )
(Chidlren's Business Magazine )
(Children's Business Magazine )
Resume
(1/1/2010)
Entertainment
(Alloy Media & Marketing , 9/20/2009)
Two epic actors weigh in on the world's most fashionable femme and why you need to take French 101! Interview of Audrey Tatou and Alessandro Nivola for Coco Avant Chanel in New York City.
(Ontheiniside.info , 10/10/2008)
A profile of Wikipedia founder and internet entrepreneur, Jimmy Wales.
(www.ontheside.info , 9/30/2008)
A profile of Giorgio DeLuca - Manhattan's defining Gourmet.
(Ontheiniside.info , 9/15/2008)
A witty, in-depth biography of and interview with comedienne Janeane Garofolo.
(In Style Magazine , 5/22/2007)
Red carpet interviews and party coverage for The Starter Wife movie premiere.
(In Style Magazine , 5/11/2007)
Red carpet interviews and quotes along with party highlights of The Wendell Baker Story movie preview. Included scoop on Owen Wilson and Kate Hudson's first public appearance together.
(iVillage.com , 4/1/2007)
From celeb sightings and encounters to award shows and movie premieres, I am iVillage.com's official party insider. Rubbing elbows with the hottest stars, I tell relateable stories to iVillage.com users, incorporating photos, gossip, and video, all infused with humor and humanness.
Beauty
(Alloy Media & Marketing , 2/26/2010)
A teen-focused beauty guide of the New York runways.
(Alloy Media & Marketing , 2/28/2009)
Consult with and recruit top beauty specialists to demonstrate hip and helpful beauty techniques.
(Alloy Media & Marketing , 2/28/2009)
Recruit talent, Interview, Produce and Edit celebrities sharing the contents of their cosmetic bags with teens.
(Pasadena Magazine , 10/1/2007)
(Pasadena Magazine )
(Pasadena Magazine )
Etc. Videos
(Wal-Mart , 9/1/2009)
Wal-Mart sponsored video for Teen.com gives 13-year-old Gillian a total room makeover! Hosted and co-wrote video.
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June 4, 2013 | San Francisco
