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  James Henry
Professional/Personal Overview
  Prominent business writer for more than 10 years at the leading auto trade publication, expert in the auto industry, especially the luxury-car segment. Unbeatable writing skills fast, accurate, understandable. Substantial experience editing special sections. Proven ability to spot trends, zero in on whats new and actionable, and condense data into a concise package. Management experience, corporate strategy & market research for Mercedes-Benz, one of the worlds premier brands.
Work Info
market research, brand positioning, advertising effectiveness 4 Years
Editor 5 Years
Reporter 21 Years
Automotive 17 Years
Finance 21 Years
Industrial 17 Years
Total Media Industry Experience
23 Years
Media Client List (# assignments last 2 yrs)
forbesautos.com (11+), businessweek.com (11+), forbes.com (11+), bnet.com (11+), bankrate.com (11+), Automotive News (11+), AutoWeek (6-10), Advertising Age (6-10), CBS MoneyWatch (6-10), buyingadvice.com (3-5), progressive.com (3-5), Popular Mechanics (1-2), The Affluent Page (1-2), Gotham Magazine (1-2)
Corporate Client List (# assignments last 2 yrs)
CarQuest Inc. (11+), Jack Morton Worldwide (1-2)
Other Work History
Automotive News, New York Bureau 1988-2003
Nashville Banner, daily newspaper 1982-1988
Mercedes-Benz USA, department manager, corporate strategy & market research, 2003-2006
Computer Skills
Word, Excel, PowerPoint, WordPress, IrfanView, Adobe
Technical Skills
IrfanView photo editing, posting
Foreign Language Skills
some Spanish
on request
Board member, former president, International Motor Press Association, New York, NY
Society of Automotive Analysts, Detroit
consumer research expertise, experience at marketing client-side, working with ad agency and research vendors, plus journalism
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Slide Shows  
(bankrate.com, 8/3/2009)
Older drivers face many unique challenges, starting with the problem of simply getting in and out of a car and adjusting the driver's seat once they get there. Those may sound like trivial criteria in choosing a particular car -- as opposed to more typical concerns like horsepower or gas mileage --
(bankrate.com, 4/15/2009)
The latest Los Angeles Auto Show illustrates the wide range of ways the auto industry is achieving higher gas mileage and lower emissions. Green technologies range from futuristic fuel cells that combine hydrogen and oxygen to produce electricity, to more down-to-earth methods for conventional, i
(businessweek.com, 8/15/2008)
South Korean brands Hyundai and Kia have spent years and billions of dollars to add SUVs, crossovers, and near-luxury cars to their lineups to live down their reputations for building entry-level cars—only to find that cheap, and especially fuel-efficient, vehicles are exactly what U.S. buyers want.
(businessweek.com, 8/3/2008)
Only 15 cars for sale in the U.S. get combined gas mileage of 30 mpg or better. We tell you what they are.
(businessweek.com, 7/28/2008)
Add your pickup truck or SUV to the list of things like your stock portfolio, your 401K, and your house that aren't worth what they were just a few months ago. Used-car values are closely tied to new-car values. Thanks to $4-a-gallon gasoline, the bottom has dropped out of new-vehicle demand for pic
(businessweek.com, 4/14/2008)
Buying cars in a recession: Nobody really needs a convertible, but here are 13 for around $30,000 or less that won't break the bank.
(businessweek.com, 2/14/2008)
High-performance divisions like AMG for Mercedes-Benz or M for BMW provide "halo" cars for brand-image purposes, but they're also remarkably profitable. Lexus Division and other competitors are getting into the act.
auto industry -- lifestyles  
(forbes.com, 5/24/2007)
Top 10 Sexy Race Cars, street-legal, high-performance cars, mostly luxury import brands, that are close to race-ready -- some closer than others.
(forbesautos.com, 4/10/2007)
Across town from the New York International Auto Show, celebrities such as Chloe Sevigny and Heatherette turn out for a cocktail reception and photo-op, with Andy Warhol portraits of historic Mercedes-Benz models.
auto industry green environmental coverage  
(bankrate.com, 8/3/2009)
With a constant threat of gas prices rising and individuals looking to be more "green," car shoppers are putting fuel efficiency higher on their list of considerations. That's good news for automakers that have invested across the board in developing fuel-efficient models, including a fast-growing n
(bnet.com, 8/18/2008)
Ford Motor Co. has accelerated its time table for adopting fuel-saving technologies. “We need to really accelerate,” said John Viera, director, sustainable business strategies, in an Aug. 11 presentation to a group of New York-based auto writers. Ford originally gave itself until 2020 to achie
(businessweek.com, 9/28/2007)
Slide show of the most fuel-efficient models for a dozen luxury brands. Story illustrates that it's possible to have comfort, luxury and performance and still have a (relatively) fuel-efficient vehicle.
(forbes.com, 7/25/2007)
Roundup of ten luxury-brand vehicles with environmentally friendly technology like hybrid gasoline-electric motors; clean diesel power; battery power.
(forbesautos.com, 4/10/2007)
New-product trend, reported from the 2007 New York International Auto Show: Luxury automotive brands are starting to add gas-electric hybrid powertrains, for instance a hybrid version of Lexus LS flagship, upcoming Mercedes S-Class.
auto industry sales reporting and analysis  
(businessweek.com, 2/1/2008)
Auto sales were slow in January, even by January standards (it's typically the slowest sales month of the year), as consumers continued to worry about the economy, credit markets, and high gas prices. The seasonally adjusted annual sales rate for January was only about 15.3 million light vehicle
(Automotive News, 12/18/2006)
compile and summarize auto industry sales forecasts for the coming year
Big 3 earnings reporting and analysis   
(businessweek.com, 11/9/2007)
Ford Motor Co. third-quarter earnings. Ford posts a smaller loss than analysts expected. Also refers to General Motors third-quarter earnings, a surprise loss of close to $40 billion due to tax-related accounting changes.
(businessweek.com, 11/7/2007)
GM third-quarter earnings. GM posts a loss of close to $40 billion, mainly because it writes off the value of deferred tax assets it had stockpiled in anticipation of future profits. Now GM acknowledges that the future profits look unlikely. Therefore, accounting rules compel GM to write off the val
captive finance companies, subprime  
(Automotive News, 4/23/2007)
How will GMAC change, now that it belongs to Cerberus Capital Management LP? The new GMAC Financial Services LLC will pursue more business with non-GM car dealers; cross-sell more products, like property and casualty insurance, to customers; finance more used cars.
(Automotive News, 4/23/2007)
With subprime mortgages tanking and in the news, what is the effect on subprime auto loans? So far, it appears that the auto sector is escaping the problems in subprime mortages. The problems in mortages surfaced when interest rates rose, and payments for adjustable-rate mortages started going up. M
auto industry marketing, advertising, brand positioning  
(bnet.com, 7/9/2008)
Here’s the best way to tell if a car company is truly desperate, and Chrysler provides the precedent: A truly desperate car company will throw open the super-secret future-product vault and show people the great products they have in the pipeline. Chrysler did just that with its LH-platform cars
(AutoWeek, 6/10/2008)
At the risk of getting a swift kick in the shins from the Ford public relation "wonks," J Mays, group vice president, design, and chief creative officer for Ford Motor Co., said it was okay with him to call the Flex a station wagon. He said Ford wants to take advantage of pleasant memories of the fa
(Advertising Age, 4/17/2007)
Advertising Age panel of experts gives Nissan a report card on its 2006 marketing efforts, plus a forward look at 2007.
(Advertising Age, 4/16/2007)
Advertising Age panel of experts gives a report card on DaimlerChrysler marketing efforts for 2006, and a forward look at 2007.
auto industry service and parts  
(Automotive News, 2/12/2007)
Auto dealers at the National Automobile Dealers Association annual convention say they're worried about the long-term effect slower new-vehicle sales for the domestic brands will have on parts and service business, their most critical profit center.
auto industry ultraluxury brands  
(Automotive News, 2/17/2008)
MONTEREY, Calif. -- Rolls-Royce Motor Cars Ltd. unveiled the Phantom Coupe at a press preview here, its third model from a common platform since parent company BMW AG relaunched the brand in 2003. Under the skin, the Phantom Coupe is closely related to the softtop Phantom Drophead Coupe and the l
(forbes.com, 6/12/2007)
Listing, slide show and thumbnail description of the highest sticker prices in the U.S. market, no more than one per brand. Highest Bugatti Veyron, $1.4 million; lowest Maserati Quattroporte, $126,500.
(Automotive News, 2/5/2007)
overview of ultra-luxury car segment, brands such as Bentley, Rolls-Royce, Maybach, Mercedes-Benz
auto industry marketing demographics  
(businessweek.com, 10/26/2007)
Highest and lowest average age for U.S. cars and trucks, based on data from J.D. Power Information Network. For instance, Lincoln Town Car skews "old," Toyota Scion tC skews "young."
(forbes.com, 6/6/2007)
My Top 10 choices for "babe magnets," somewhat unfortunately named, but that was the assignment. The angle is, different women are attracted to different things. A woman with "green" priorities might like a Toyota Prius, but a Lamborghini is the ticket on the Las Vegas Strip.
auto show coverage  
(businessweek.com, 2/1/2008)
The recent North American International Auto Show, which ended Jan. 27, featured an impressive array of fuel-efficient, green-themed technologies, including clean diesel, biodiesel, ethanol, gasoline-electric hybrids, diesel-electric hybrids, plug-in hybrids, two-mode hybrids, and fuel cells.
(businessweek.com, 1/28/2008)
Best new interiors from the 2008 North American International Auto Show in Detroit
auto industry -- high tech  
(progressive.com, 2/1/2008)
Feature story on optional "night vision" technology, how it works, which cars offer it, how much it costs, whether it's a good idea.
auto industry -- online marketing  
(Automotive News, 2/4/2008)
It has taken more than a decade, but 2008 could be a breakout year for those who want electronic vehicle finance contracts to supplant paper ones. That would be a big step toward paperless auto sales. E-contracts and other electronic documents could limit the time consumers spend in showrooms and
Auto dealers agree that they need to advertise online and that the need continues to grow. But they also say online advertising is proving to be another tool in their marketing kit, rather than a replacement for ads in traditional media such as local TV and daily newspapers.
(bnet.com, 8/22/2008)
The Chevrolet Cruze is a Euro-styled model that represents a big bet by GM that the tastes and spending habits of American customers will start to more closely resemble those of Europe, where people are willing to spend a premium price for a small car that’s richly appointed, handles well and saves
(bnet.com, 8/22/2008)
In another sign that trucks are “not quite dead yet,” to quote Monty Python, auction prices for some used-truck segments improved from June to July. That’s important, because used-vehicle demand and new-vehicle demand usually move in tandem. It’s also important because falling used-truck vales ha
Keep it handy, but hold off for now on that last nail in the coffin for pickups and SUVs. Maybe the psychological barrier for $4-per-gallon gas works both ways, according to Edmunds.com. Since gas prices have moderated below an average of $4 per gallon, truck owners suddenly are less likely th
(bnet.com, 4/13/2008)
GM Vice Chairman Bob Lutz Q&A interview on GM's evolution toward sharing "global platforms" for new products, saving development costs.
(bnet.com, 4/13/2008)
Ford Motor Co. is set to launch an all-new, full-size pickup, just as consumers are turning way from big, traditional trucks like the Ford F-150.
test drives  
(AutoWeek, 9/3/2008)
The problem with the 2009 Volkswagen Routan isn't so much what it is as what it's not. What it is is VW's restyled version of the newest-generation Chrysler minivan, introduced last year. What it's not is a VW Microbus. Apparently, we have to wait a few more years for that, maybe coming someday f
(AutoWeek, 8/24/2008)
Reading between the lines, or maybe between the grooves, the new Ford Flex has "road trip" written all over it. That's partly because it has a real refrigerator in the optional center console between the second-row seats. It's big enough to hold six beverages and snacks for the family and/or tail
(AutoWeek, 8/24/2008)
Road test for the 2009 Bentley Continental Flying Spur Speed. It doesn't sound like much, but 48 hp is enough to get the $198,500 2009 Bentley Continental Flying Spur Speed past the velvet rope that separates 600-hp production cars from the rabble.
auto industry consumer advice  
(bankrate.com, 8/3/2009)
Late summer through the fall is always the best time of year for car bargain-hunters. That's the time when dealers put discontinued models on sell-out mode to clear their decks for the upcoming model year.
(CBS MoneyWatch, 7/31/2009)
Chrysler and GM both recently emerged from bankruptcy with substantial help from the U.S. Treasury. As major shareholders in Chrysler and GM, U.S. taxpayers can applaud - and potentially gain from - their return to viability. But there's also one inescapable fact: The incredible deals you're seein
(CBS MoneyWatch, 7/1/2009)
The summer driving season is at hand, and gasoline prices are suddenly back on your mind. No wonder. Since last December gas has risen more than 60 percent, to a national average of $2.65 for a gallon of self-serve regular, according to the Automobile Association of America. While that’s a f
(CBS MoneyWatch, 5/13/2009)
If you own or have thought about owning a General Motors car, you’re understandably worried about the fate of the iconic giant. The nation’s largest automaker and owner of ubiquitous brands like Chevrolet, Buick, and Cadillac, GM just declared bankruptcy in an attempt to stay afloat and has already
(businessweek.com, 4/3/2008)
Based on resale value, operating costs and market support (i.e. discounts), here are some safe choices for tough times.