Scott Sandberg

Ponte Vedra, FL USA
Website: http://www.scottsandberg.com
Contact

Professional Experience

Seasoned writer & marketer with a solid background in branding, direct response & interactive. Experienced creative director, content strategist and account director. Specialties include health care & health insurance (including Medicare), financial services, technology, senior markets & general aviation.

Expertise

Content Editor (online)
14 Years
Copywriter
20 Years
Account manager
8 Years

Specialty

Finance
8 Years
Health
8 Years
Technology
10 Years

Industries


Online/new media
10 Years
Advertising agency
15 Years
Advertising, client side
4 Years

Total Media Industry Experience

20 Years

Corporate Client List (# assignments last 2 yrs)

Citi (3-5), HealthPlanOne/Medicare Solutions (1-2), Hospice & Palliative Care of Northeastern Illinois (1-2)

Other Work History

- Creative Director - Account Director - Content Strategist - Information Architect

Computer Skills

MS Office, OS X, iRise, some Dreamweaver/HTML

Equipment

MacBook Pro, Nikon D90 Digital Camera, CS5, Flip MinoHD

Showcase

General

Print ad for the Hawker 800XP appearing in general aviation trade publications.
Print ad appearing in nursing trade publications highlighting the value of Medscape.com for RNs.
Memory care insert from sales collateral kit for Midwest Senior Living.
Tri-fold brochure for Appleton Retirement Community, part of a larger overall sales collateral package for Midwest Senior Living.
Direct mail piece highlighting the advantages of private aviation, from safety and security to tax/financial incentives.
Sales brochure detailing services offered by Solantic, an urgent care company in Florida.
Self-mailer for PersonalPath.com, an e-health site co-marketed with select Blue Cross and Blue Shield health plans.
Created all website copy for Christenson Senior Living in Canada.
Article ghostwritten for Finelight Senior VP and published in National Underwriter magazine.