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  Amy Shaw
Professional/Personal Overview
  Art Director/Graphic Designer with over 20 years experience in advertising and promotion. I create concept driven, profitable direct mail, print and web campaigns that consistently beat the control. Please view web site for samples of my work in both print and web design:

Work Info
Art Director 20 Years
Graphic Designer 20 Years
Promotions 20 Years
Books & Literature 7 Years
Consumer Products 5 Years
Lifestyle 10 Years
Total Media Industry Experience
23 Years
Media Client List (# assignments last 2 yrs)
Ogilvy and Mather Direct (11+), BBDO DIRECT (6-10), Museum Masters INTL (3-5), Inside Chappaqua (1-2)
Corporate Client List (# assignments last 2 yrs)
Muscle Up Marketing (11+), Reader's Digest INC (11+), Museum Masters Intl (1-2), Consumer Reports (1-2), MBI INTL (1-2)
Other Work History
See resume and portfolio attached
Computer Skills
OS X (mac), Indesign, Photoshop, Illustrator, Word, Excel, Dreamweaver, Powerpoint
Technical Skills
Web design, photo editing and retouching, indesign, photo montage, illustrator, production, Adobe, Fireworks
Laptop, Large Flat Screen (apple) monitor, digital and conventional camera, use camera for some sound recording.
Foreign Language Skills
Spanish (a little)
Freelancers Union
Please contact me via phone or email for references
Clio Finalist (Ryder Trucks)
Andrew Kershaw Award (Amex Direct Mail)
Communication Arts, Freelancers Union,Advertising Creatives,
Smith College,BA
School of Visual Arts
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Digital Samples  
(HomeServeUSA, 6/1/2014)
Created lockscreen and homescreen designs for homeserve technicians to use when serving customers
(HomeServe, 1/1/2014)
(HomeServeUSA, 2/5/2013)
Created banner ads and landing pages for plumbing service
(Massage Therapsit, 3/12/2012)
Created Masthead logo and banners for massage therapist's monthly digital newsletter
(Reader's Digest, 12/14/2011)
Email and Landing page for a $30,000.00 Sweepstakes and magazine Subscription offer. I created both the email and landing page, and also wrote the copy for all headlines.
(Reader's Digest, 10/22/2011)
Created Monthly banners, emails and landing pages for reader's Digest Daily Code sweepstakes. this increased traffic to The RD site by over 1000 visits per month and the program increased awareness and profit for Reader's Digest.
(Reader's Digest, 8/18/2011)
Created one each week for online RD store website. Each week a different discount/product was highlighted by marketing.
(Best You Magazine, 1/22/2011)
Banner created to drive people to Best You digital magazine Sweepstakes, and to order the magazine.
(Reader's Digest Magazine, 7/12/2009)
Two Banner ADs promotion g The Reader's Digest Magazine price and Content
(HomeServeUSA, 5/7/2014)
Designed brochure for HomeServeUSA Better Business Bureau conference collateral material
(Reader's Digest, 1/11/2011)
Design Music Collection brochure from concept through completion. this is a 1940 era romance/movie theme collection. design and produced all photoshop effects, typography, etc..
(Reader's Digest Video, 2/11/2010)
Created a top selling Video Collection Brochure that sold Reader's Digest ECOTravel Video Series through Direct Mail
(Reader's Digest, 2/11/2009)
Created this brochure from concept through completion. This job entailed initial concept and layout sketches, researching photos, photo retouching, photo shoot of the books. The brochure mailed to approximately 10,000 customers and was profitable for RD.
Print Ads  
(Avon, 5/6/2011)
Created spec perfume ad for Avon. Responsible for concept, copy and art direction
(Reader's Digest Books, 1/12/2010)
Created print ad to sell the Reader's Digest Diabetes books:. "759 Secrets to Beating Diabetes" and "Reverse Diabetes"
(Ryder Trucks-Ogilvy & Mather Direct, 1/12/1992)
National Ad for Ryder Trucks. responsible for concept, art direction, design, layout, photography using celebrity comedian, Steve Landesburg.
Created Ad for Avon Blush
Created Spec assignment for Avon Skincare line
Created ad for Spec Avon Perfume line using the "It Girl" Pippa Middleton
(Reader's Digest Music, 1/2/2011)
Designed these and other Cd covers
(Reader's Digest, 4/20/2009)
Spring Direct mail Catalog for Reader's Digest, Music, books, Videos, and other products.
(Everyday With Rachael Ray)
Created Free Recipe premium flyer for Everyday with Rachael Ray magazine subscription renewal.
(HomeServe Benefits, 7/11/2014)
Created logo for benefits dept using the HomeServe Hose icon and apple graphics combined
(Creamsicle Marketing, 9/12/2012)
Created a simple, memorable logo for new marketing company where the co-principals bring together their finance and marketing expertise with cutting edge, tasteful, and highly profitable solutions